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Master Class Sports Tours

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iT’S A #haShtag life...<br />

WeStField SportS College p.e departMent explAin hoW They goT The<br />

moST ouT of Their 2013 MaSterClaSS SportS tour Through The uSe of tWitter<br />

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How did you hear about <strong>Master</strong><strong>Class</strong>?<br />

Word of mouth.<br />

What were your impressions upon first point of contact?<br />

Very good and reassuring as this was the first trip I had organised.<br />

How easy did <strong>Master</strong><strong>Class</strong> make it for you to launch your tour?<br />

Very easy and they were quick to respond to any questions I had.<br />

What did you do to promote and sell your tour to your students and their parents?<br />

We completed an initial presentation outlining the events of the tour. For parents<br />

we completed a separate presentation with the help of a <strong>Master</strong>class representative.<br />

raising funds for a tour is never easy, which techniques did<br />

you employ to make sure your students raised enough money?<br />

/ ‘FIFA Night’ competitions<br />

/ Bag packing at the local supermarket<br />

/ Bun sales<br />

How did you engage your students and their<br />

parents in the pre-tour preparations?<br />

We hosted an evening to inform parents and guardians about all<br />

things Salou. We outlined specifically what we would be doing, day<br />

by day, and exactly what students needed to take.<br />

We made the parents aware of our department twitter feed. We used<br />

this feed to keep parents informed of things in the build up to our tour<br />

and whilst on the tour itself.<br />

You were very active on <strong>Master</strong><strong>Class</strong> social media feeds<br />

whilst on tour, do you see this as being key to involving<br />

parents and colleagues about what their students and<br />

children are getting up to on tour?<br />

The twitter feed was a huge success and parents specifically complimented the department<br />

on its use before and during the tour. For most parents it will be the first time they have been<br />

without there son/daughter for that duration of time, for many this is a nervous time.<br />

The feedback we received was very complimentary and most said how brilliant it was to see<br />

and know exactly what their child was up to.<br />

What do you think the key to a successful tour is?<br />

Organisation, without this from the person in charge of the tour and the<br />

tour company, the running of the trip would have been unsuccessful.<br />

t<br />

<strong>Master</strong><strong>Class</strong> <strong>Sports</strong> <strong>Tours</strong> 21

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