Untitled - Memorial University of Newfoundland
Untitled - Memorial University of Newfoundland
Untitled - Memorial University of Newfoundland
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CHAPTER ONE<br />
INTRODUcnON: PoPULAR FILM AND FOLKLORE<br />
Academic arguments are usually built, constructed, or even woven; choose<br />
whatever metaphor you like. For me, in the argument that I am now putting fonh.. none<br />
<strong>of</strong> these metaphors accurately reflect the process by which I make my point. lnstead, the<br />
appropriate metaphor might be macrame: I am taking a variety <strong>of</strong>theories from a great<br />
many approaches and tying them together. What I would like to demonstrate is that in<br />
folklore's neglect <strong>of</strong>popular cinema not enough scholars have addressed what one can<br />
learn ethnographically from the kind <strong>of</strong> movies that people go to for entertainment. To<br />
do this one must begin by accepting the position that movies can inform folklorists'<br />
understanding <strong>of</strong> cultural production. The methodology I propose here is one step<br />
forward in understanding how popular cinema can inform folkloriSlics.<br />
Muriel Saville·Troike characterized Dell Hymes's development <strong>of</strong>lhe<br />
"ethnography <strong>of</strong>speaking" as "focusing on the patterning <strong>of</strong>commWlicative behavior as<br />
it constitutes one <strong>of</strong> the systems <strong>of</strong>culture. as it functions within the holistic context <strong>of</strong><br />
culture. and as it relates to patterns in other component systems" (Saville-Troike: I).<br />
Popular cinema. along with lang.uage. material anifacts. and customs. is communicative<br />
behavior. This current study looks at the patterns <strong>of</strong> popular cinema within their cultural<br />
context. and asks how popular cinema functions within the holistic context <strong>of</strong> culture. and<br />
how it relates to other systems within that culture. In this respect, the current research is