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Urban Bird Gardens Final Report - Cornell Lab of Ornithology ...

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Overview<br />

Th The <strong>Cornell</strong> C ll <strong>Lab</strong> L b <strong>of</strong> f <strong>Ornithology</strong> O ith l embarked b k d on <strong>Urban</strong> U b <strong>Bird</strong> Bi d <strong>Gardens</strong>, G d a planning l i grant t funded f d d by b NSF to t<br />

inform citizen science efforts targeting Latino families in six major U.S. cities. Garibay Group worked with<br />

CLO staff to conduct front-end research with targeted Latino communities. The goal <strong>of</strong> this research was<br />

to gain in-depth understanding <strong>of</strong> Latino families living in these communities and their perspectives on<br />

citizen science.<br />

Research focused specifically on<br />

understanding Latino families’ cultural<br />

values and norms regarding leisure<br />

choices, attitudes toward science, use<br />

<strong>of</strong> technology, and responses to (and<br />

interest in) citizen science.<br />

Methods h d<br />

Methods for this study included the<br />

development <strong>of</strong> community pr<strong>of</strong>iles,<br />

focus groups with parents and youth,<br />

and community partner interviews.<br />

This research was grounded in<br />

culturally lt ll responsive i approaches h<br />

(Frierson, Hood, and Hughes, 2002).<br />

In culturally responsive research and<br />

evaluation, the researcher considers<br />

the culture and context <strong>of</strong> participants<br />

and <strong>of</strong> the program to be critical<br />

dimensions that inform every aspect<br />

<strong>of</strong> the research project.<br />

An important aspect <strong>of</strong> this approach<br />

is the inclusion <strong>of</strong> stakeholder groups,<br />

in as authentic a way as possible,<br />

throughout the project—in this case<br />

families from the six communities and<br />

community partners.<br />

Community Pr<strong>of</strong>iles<br />

As a first step in the research, Garibay<br />

Group staff developed “community<br />

pr<strong>of</strong>iles” from census data as well as<br />

other published research on Latino<br />

communities in the six target<br />

communities. While much <strong>of</strong> this<br />

research was demographic in nature, the<br />

process was important in teasing out the<br />

nuances among the significantly diverse<br />

Latino communities in the U.S. and<br />

ensuring a general understanding <strong>of</strong><br />

community contexts, including<br />

similarities and differences. This<br />

component <strong>of</strong> the research, for example,<br />

provided data on the percentages <strong>of</strong><br />

Latino sub-groups in the area by<br />

nationality, education levels, and other<br />

socio-economic factors. (Community<br />

pr<strong>of</strong>iles are part <strong>of</strong> a separate report<br />

generated for the project and are not<br />

included here.)<br />

Focus Groups<br />

Focus groups are a type <strong>of</strong> social<br />

research that rely and draw on<br />

respondents’ personal experiences in<br />

order to understand participants’<br />

p p<br />

perspectives, attitudes, and ideas about<br />

a topic or issue (Krueger, 1998; Powell<br />

Project partners included six<br />

community organizations:<br />

Aspira <strong>of</strong> Florida, Inc.<br />

(Miami)<br />

Chicanos por la Causa, Inc.<br />

(Phoenix)<br />

Children's Museum <strong>of</strong><br />

Houston (Houston)<br />

Corazón Community Center<br />

(Chicago)<br />

New York Restoration Project<br />

(New York)<br />

Youth Policy Institute (Los<br />

Angeles)<br />

Garibay Group │ <strong>Urban</strong> <strong>Bird</strong> <strong>Gardens</strong> Front-end Evaluation │ Summer 2009 1

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