Fundamentals of Survey Research Methodology - Mitre

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MITRE Department Approval: Edward F. Gonzalez
Table of Contents Section Page 1. What is Survey Research? 1-1 1.1 Survey Strengths........................................................................................................... 1-1 1.2 Survey Weaknesses....................................................................................................... 1-2 1.3 Definition of Terms ...................................................................................................... 1-2 2. The Survey Process 2-1 2.1 Survey Design............................................................................................................... 2-1 2.1.1 Sample Selection..................................................................................................... 2-1 2.1.2 Sample Size............................................................................................................. 2-2 2.1.2.1 Degree of Precision .......................................................................................... 2-2 2.1.2.2 Statistical Power ............................................................................................... 2-2 2.1.2.2.1 Effect Size as a Determinant of Power ....................................................... 2-3 2.1.2.2.2 Sample Size as a Determinant of Power..................................................... 2-3 2.1.2.3 Access to Subjects ............................................................................................ 2-3 2.1.2.4 Stratification and Clustering............................................................................. 2-3 2.1.2.5 Units of Analysis .............................................................................................. 2-3 2.1.3 Choice of Survey Media ......................................................................................... 2-4 2.1.3.1 Written Surveys................................................................................................ 2-4 2.1.3.2 Verbal Surveys ................................................................................................. 2-4 2.1.3.3 Mixed Mode Surveys ....................................................................................... 2-5 2.2 Survey Instrument Development .................................................................................. 2-5 2.2.1 Standards for Good Survey Questions.................................................................... 2-5 2.2.1.1 Question Wording ............................................................................................ 2-5 2.2.1.2 Feasible and Ethical.......................................................................................... 2-6 2.2.1.3 Additional Considerations................................................................................ 2-6 2.2.1.4 Biased Wording................................................................................................ 2-6 2.2.1.5 Biased Context.................................................................................................. 2-6 2.2.1.5.1 General Characteristics............................................................................... 2-6 2.2.1.5.2 Cognitive Implications of Biased Context.................................................. 2-7 2.2.1.5.3 Facets of Biased Context ............................................................................ 2-7 2.2.2 Types of Survey Questions..................................................................................... 2-7 2.2.2.1 Open-ended Questions...................................................................................... 2-7 2.2.2.2 Closed-ended Questions ................................................................................... 2-7 2.2.2.2.1 Questions that Describe and Evaluate People, Places and Events.............. 2-8 2.2.2.2.2 Questions that Measure Responses to Ideas, Analyses or Proposals.......... 2-9 2.2.2.2.3 Questions that Measure Knowledge ........................................................... 2-9 iii
Page 1: MP 05W0000077 MITRE PRODUCT Fundame
Page 5 and 6: Section 1 What is Survey Research?
Page 7 and 8: Section 2 The Survey Process 2.1 Su
Page 9 and 10: hypothesis is erroneously accepted
Page 11 and 12: p. 40). They are also well suited t
Page 13 and 14: Salant and Dillman (1994) stated th
Page 15 and 16: (Fowler, 1995, p. 58). Magnitude es
Page 17 and 18: 2.3 Survey Execution The third phas
Page 19 and 20: Section 3 Conclusion This paper des
Page 21 and 22: List of References Aron, A., & Aron
Page 23 and 24: Appendix A Checklist for Survey Ass
Page 25 and 26: internal consistency, a measure als
Page 27 and 28: Distribution List Internal W800 H.

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