The New Retail World The New Retail World - Kantar Retail iQ

From Exploration to Action:
Inspired by
The New Retail World
Forward-looking Insight on:
Drug / Club / Grocery / Apparel
Walmart / Target / Shopper Marketing
Social Media / Category Management
2010 Mid-Year Forums
West / June 15-17 / Los Angeles, CA
East / June 22-24 / Boston, MA

2010 Mid-Year Forums Schedule
June 15-17 Los Angeles, CA / June 22-24 Boston, MA
8am - 12pm
1pm - 5pm
June 15 & 22 June 16 & 23 June 17 & 24
Drug Workshop
Social Media/Digital
Marketing
CPG 2016
Forward-Looking
Category Management
For More Information & Registration
Email CustomerService@mvi-insights.com
Web KantarRetail.com/MYF
Call 1.800.370.3261 or 1.617.588.4100
Full Day Rate USD 1650 / Half Day Rate USD 895
Mid-Year Forum West
June 15-17
The Beverly Hilton
9876 Wilshire Blvd
Beverly Hills, CA 90210
1.310.274.7777
Room Rate: USD 199
Cutoff Date: 5/14/2010
General
Session
Grocery Workshop
Walmart Workshop
Apparel Retailing
Shopper Marketing
Target Workshop
Clubs Workshop
Mid-Year Forum East
June 22-24
The Hyatt Regency Cambridge
575 Memorial Drive
Cambridge, MA 02139
1.617.492.1234
Room Rate: USD 209
Cutoff Date: 6/8/2010
Multi-seat/multi-day rates available. Please contact Kantar Retail for details.
Kantar Retail accepts: Visa, MasterCard, American Express, and Discover.

Breakout Sessions
Social Media/Digital Marketing
At the end of 2009, Facebook had over 400 million
active users generating 5 billion pieces of content
every week. In a world where user-generated
content reigns supreme, how can vendors find the
right balance of creating emotional relationships
between their brands and their consumer
advocates?
CPG 2016: Actions & Skills for CPG Leadership
This session will look at the altered fundamentals
of the CPG marketplace that leading suppliers must
master to achieve retail leadership going forward.
What should a company do now to ensure relevance
and influence when facing the customer; what skills
and strategies should a leading company expect to
employ…and what things are we doing that we might
no longer want to invest resources in?
Forward-Looking Category Management
For the past 20 years, Category Management has
continued to evolve and expand as it adjusts to new
tools, processes, and information. As the only welldefined
collaborative process, it continues to be a
base for managing change in many organizations.
Yet the process itself needs to change, as do the skill
sets needed to make it work well.
Channel Workshop: Chain Drug
CVS, Walgreens, Duane Reade, Rite Aid
The past year has been one of transformation—CVS
advanced its leading position and brand in the
retail and healthcare space following its acquisition
of Longs, Walgreens retooled its go-to-market
strategies by implementing customer-centric
marketing and merchandising strategies in the face
of a more complex and competitive operating reality,
and Rite Aid took steps to ensure its future survival
through segmentation.
Channel Workshop: Grocery
Supermarket growth could most simply be described
as Kroger and “all other.” Yet it is also true that, in
the face of new challenges from other channels, key
regional players are mustering up some resilience
while Kroger is showing some hesitation. The largest
and most traditional channel is neither consistent
nor particularly traditional—and suppliers who
overlook the changes are likely to miss critical
opportunities.
Retailer Workshop: Walmart
Walmart’s February 2010 reorganization solidified
Project Impact within its culture, setting the
groundwork to further affect relations with
suppliers…and competition within the industry as a
whole. Gain insight into Walmart’s evolving direction
to enable your team to embrace change strategically.
Apparel Retailing Workshop
During the past two years, concern about the
economy and their own household’s financial
situation spurred a wave of changes in the way
women shop for clothing, accessories, and shoes.
Retailers and suppliers will need to leverage
technologies and tools to improve the shopping
experience and re-evaluate aspects of their business
model to gain share of wallet from the more
engaged, post-recession shopper.
Shopper Marketing
Gain insight into what the work is, how it integrates
with other functions, and where the opportunities to
raise ROI lie. Kantar Retail uncovers international
best practice:
• Strategic Direction—current state of the industry
in the US and around the world
• Global Case Studies—successes and challenges
to help you define what works and what doesn’t
• Organizational Design—pros / cons of different
organizational structures and what people do
about it
• Benchmarking—compare and contrast relevant,
applicable learnings from around the world
Retailer Workshop: Target
The US recession had a grim effect on Target, as the
retailer’s “Expect More, Pay Less” brand promise
did not resonate with guests. Yet as the economy
begins to pick up, Target is well-placed to succeed
in what will be a new retail environment. Kantar
Retail identifies how Target expects to capitalize on
regaining and expanding market share.
Channel Workshop: Clubs
Sam’s Club, BJ’s, Costco
With the clubs channel poised for near-term growth,
competition among the major players to capture
opportunity is sharpening. Kantar Retail analyzes
each leading club retailer’s strategy for retaining its
members’ attention and eliciting a greater share of
wallet for an expanded marketplace position.

General Session
Expand Your Planning
Horizon: The Factors of
Permanent Change
John Rand
Director of Retail Insights
Whatever else the recent
economic turmoil may
have done, it has moved
your customers and your
consumers to a whole set
of new behaviors. Shoppers
looking for relevancy and value
are creating new purchase
patterns—and retailers have
responded by establishing,
developing, and clarifying new
strategies, altered models of
profitability, and a fresh set
of expectations for supplier
partners. John Rand examines
the major areas of permanent,
lasting change and challenges
you to think about the factors
that must be part of the
business plan for successful
companies in the next few
years.
© 2010 Kantar Retail
Shrinking to Fit the Times:
A Store’s a Store, No Matter
How Small
David Marcotte
Director of Retail Insights
A global trend has
been building involving
extraordinarily large chains
with physically smaller basic
formats. For the retailer, this
can mean rapid and exciting
growth with relatively light
risk in a poor commercial real
estate market. In addition,
small cash & carry formats
are now emerging in parts of
the US and internationally—
and both trends are likely to
accelerate. For the vendor, this
presents a serious challenge:
how to serve and support a
large number of small volume
accounts spread over a wide
geographic area owned by
some very large clients.
Retailers are picking winners amongst items and vendors—make sure
you are fully informed of the parameters you must meet.
Act Forward—Is your business doing the right things now to capture share tomorrow?
Differentiation doesn’t replace Value—How can you combine supplier Innovation and retailer
Relevance to create consistent Value?
Embedding New Ideas—Is your team prepared for the Next Generation of tools and
techniques to meet the Next Generation of shopper expectations?
Mass Innovation: Enabling
the Agility to Achieve ‘Most
Valuable Supplier’ Status
Leon Nicholas
Director of Retail Insights
The pace of change across
demographic, economic,
retailer, and media landscapes
has generated a mandate
for rapid innovation from
manufacturers. Yet, suppliers
have historically chosen to be
cautious in striking a balance
between the rewards of
nimble product development
and the risks of missteps in
the market. Leon Nicholas
describes the characteristics
of companies that will cultivate
innovation to achieve success
with consumers and stature
with retailers.
Taming the Wilderness
Shelf: The New Rules for
SKU Variety
John Rand
Director of Retail Insights
Decades of proliferating
item variety may be over as
numerous retailers across
multiple channels have
gotten more serious about
overall SKU reduction…and
the end is probably nowhere
in sight. Suppliers—who for
years routinely planned for
continuous widespread item
introduction—will have to
re-think the process of item
development, as well as the
marketing and merchandising
commitments it will take to
make new items successful.
A Shared Ownership of the
Future: Activating the New
Economics of the Shopper
at the Shelf
Brendan Langan
Director of Retail Insights
As we move forward into a
more dynamic era of retailing,
shoppers, retailers, and
suppliers are countering
growing complexity with
simplicity. Simultaneously,
they are embracing new
measures to capture a greater
return on their money and
time, working capital, and
innovation. Winning at retail
will not only entail mastering
the art of “doing more with
less,” but will require a holistic
view and shared ownership of
the shopper and the shelf.
Post-Modern Market
Share: 3 Concepts To Drive
Action On Today’s Insights
Bryan Gildenberg
Chief Knowledge Officer
Kantar Retail assesses the
market by looking at the
interplay between 3 key
drivers—retailer behavior in
an increasingly post-modern
market, shopper behavior in a
post-recession environment,
and technology/information in
the post-desktop era. These
three drivers drive a battle
for three new “post-modern
market shares” that bestin-class
companies will use
to assess what their current
situation and future market
share will look like. Each
driver infers that retailers and
suppliers will sometimes be
partners—and sometimes
competitors (think “frenemies”
and “collaba-gotiation”)—as
they seek to win these 3
critical share wars.