brochure - Kantar Retail

Kantar Retail’s 2012 Mid-Year Forums
The
SCIENCE of Retail
and the
of Application
The core principles shaping the US retail landscape are as reliable and predictable as gravity,
and at the same time as potentially volatile as a chemical reaction.
Kantar Retail‘s 2012 Mid-Year Forums are designed to illuminate the actionable truths hidden by volatility,
de-mystify the knowledge it takes to build a successful business plan, and help you focus on the capabilities
your company must have to execute.
Studying the Retail World Learning How It Works Predicting Where It’s Going
June 12-14 | Chicago, IL June 19-21 | Boston, MA
Specific, Relevant, Actionable Insight \ Worldclass Speakers \ Kantar Retail \ Thought Leadership Grounded In Fact

“I always come away with a few new Aha’s...” Shopper Insights Manager, Northeast
Schedule at a Glance
8a-12p
1p-5p
June 12 /June 19 June 13 /June 20 June 14 /June 21
Chicago Boston Chicago Boston Chicago Boston
Leveraging Social Media NEW
NEW
Toolbox NEW
NEW
For More Information
General
Session
8a-5p
Call: +1.617.588.4100 Email: CustomerService@KantarRetailiQ.com Web: KantarRetailiQ.com/Events
Half Day Rate USD 895 Full Day Rate USD 1650
Multi-day/multi-attendee promotions available. Please contact us for details.
Kantar Retail accepts Visa, MasterCard, Discover, and American Express.
NEW
NEW
NEW
Logistics
Chicago
Hyatt Regency O’Hare
9300 Bryn Mawr Avenue
Rosemont, IL 60018
847.696.1234
Room Rate: USD169
Cutoff Date: 5/21/2012
Boston
Hilton Boston Logan
Airport
One Hotel Drive
Boston, MA 02128
617.568.6700
Room Rate: USD 259
Cutoff Date: 5/23/2012
“Great workshops—probably the best I have attended thus far.” Key Account Manager

Kantar Retail’s 2012 Mid-Year Forums
June 13 | Chicago, IL June 20 | Boston, MA
General Session 8a-5p
RETAIL BIOLOGY
Studying the Retail World
The Science of Retail: Testing the Rules for Success
John Rand, Senior Vice President
Studying retailers is like studying wildlife—each retailer is like a species, competing and adapting to a changing
environment. Some defend their territories, some age and lose their competitiveness, and new competitors continually
try to steal their habitat. Suppliers must also respond as shifting routes-to-market and varied sources of growth drive
adjustments to their traditional planning assumptions. John Rand’s keynote address provides applicable insight into the
retail wilderness by moving past mere observation to predictive rules—and a scorecard—you can use for understanding
customer effectiveness:
> What are the core capabilities a 21st century retailer must have and how are they different?
> Where should you invest and partner…and where do you need to modify your expectations?
> How can you best leverage opportunity at the intersection of the shopper, the retailer, and the supplier?
Adaptation or Obsolescence: Planning for Success in a Fragmented
Shopper Landscape
Mary Brett Whitfield, Senior Vice President
Building on “Retail Science” from a shopper perspective, one of the core realities in today’s retail world is increasing
fragmentation within the shopper landscape. At the core of the fragmentation is the concept of bifurcation—or the idea
of “two shopping nations.” This split between generations, wealth, gender, and technological engagement exponentially
complicates planning against shopper behavior. The other important point for planning is that retailers are not equally
prepared to thrive in this environment. Mary Brett Whitfield, powered by Kantar Retail’s ShopperScape® database,
highlights the key planning premises your team should consider by: uncovering how the shopper is reacting to the total
retail environment, examining shopper motivations more specifically, and identifying the major shopper trends that
retailers need to respond to or risk extinction.

Kantar Retail’s 2012 Mid-Year Forums
June 13 | Chicago, IL June 20 | Boston, MA
General Session 8a-5p
RETAIL CHEMISTRY
Learning How It Works
Transforming Retail to Appeal to the Millennials
Leon Nicholas, Senior Vice President & Robin Sherk, Senior Analyst
The emergence of Generation Y-led households promises to transform retailer and supplier endeavors this decade.
Accustomed to catering to Boomers’ needs, retailers are increasingly asking what this generation wants in terms of
formats, media, and experience—let alone products—as Millennials now become the focus of family-driven consumption.
What elements of today’s retail landscape are less relevant to this generation and therefore in need of transformation?
Join Leon Nicholas and Robin Sherk as they explore the parameters of Millennial retailing and investigate the implications
for suppliers, the retailers they call on, and the business strategies that each will need to reconsider.
Loyalty Marketing as a Growth Catalyst: Driving Results at Retail
Rachel Donovan, Director of Retail Insights
With all the forces driving change in shopping behavior, retailers have to understand what creates and solidifies loyalty.
Understanding the operational and analytical reach of loyalty data in category management processes and store
operations—and organizing your team to leverage its power—is now an essential part of retailing. Kantar Retail’s Rachel
Donovan scopes out the strategies, benefits, and watchouts behind the new models of shopper segmentation, evaluates
the overall impact of digital on loyalty, and provides a look into what each will mean for suppliers and retailers.
Harnessing the Reaction between Digital and Physical Retail
Anne Zybowski, Director of Retail Insights
Digital should be all about science—theoretically more measurable than the physical store. So why is it that there seems
to be so much more Art in the application of retail science in the digital world? As the physical walls and aisles of the store
become less important and shoppers continue to interact with brands in different ways, suppliers and retailers alike will
need to react by changing the composition and structure of their team dynamics and business strategy. Anne Zybowski
maps out the volatile digital-physical connection in retail, profiles the impact Amazon is making on the marketplace,
and boils this “scientific art” down to a set of core principles and specific planning assumptions to help your company
harness growth.

Kantar Retail’s 2012 Mid-Year Forums
June 13 | Chicago, IL June 20 | Boston, MA
General Session 8a-5p
RETAIL PHYSICS
Predicting Where It’s Going
Achieve Retail Momentum: Get in Front of Future Tech…Before it is
Behind You
David Marcotte, Senior Vice President
The pace of technology shifts is a challenge for all of us, but the last couple of generations of internet and electronics
revolutions have become a blur. Technology changes impact consumers’ actions and culture—and they also radically
alter the capabilities of retailers. We need to plan for a future that includes massive shifts in technology, even if they are
unknown in the particulars. David Marcotte discusses how to incorporate the impact of those changes in context to your
3 to 5-year planning, and outlines how your team can capture—and succeed with—the forward momentum in retail.
Retail in Motion: How the Forces of Change Define the “New Efficiency”
Bryan Gildenberg, Chief Knowledge Officer
This capstone presentation distills the core shopper, technology, and go-to-market trends we have profiled throughout
the day. In a world of radical cost reductions, the US retail landscape still needs to improve returns and fund growth…
but these goals cannot be realized by simply doing the old work better—the “New Efficiency” continues to challenge
us to fundamentally redefine the work. Kantar Retail’s Chief Knowledge Officer, Bryan Gildenberg, debuts the “New
Efficiency Scorecard”, from which you will be able to use to assess how ready your organization is for this new work,
and identify where the priority areas of work are TODAY that need to be tackled for the digitized, disruptive, fragmented,
analytics-powered world of 2010s retail.