mjcca news - The Jewish Georgian
mjcca news - The Jewish Georgian
mjcca news - The Jewish Georgian
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September-October 2012 THE JEWISH GEORGIAN Page 11<br />
By Ruben Stanley<br />
Caring for loved ones at home<br />
From everything we read, and from many of our own personal experiences and observations, it has become more and more evident that our population is living longer and is requiring<br />
more attention and care. Needs differ, as do methods of handling these. One of these is to care for the individual at home rather than at a residential facility.<br />
Because of this, two businesses in the local community engaged in serving this market have several ideas and thoughts that might be helpful in addressing the needs. Below are<br />
these suggestions.<br />
A Caring Approach<br />
As a result of Jeffrey Taratoot’s own personal<br />
experience with the difficulty of managing<br />
the care of an elder parent, he saw the need<br />
for a boutique-style<br />
home care business.<br />
Four years ago, he<br />
joined with fellow<br />
Atlantan Lester<br />
Czuper, and, together,<br />
they started A Caring<br />
Approach.<br />
With a projection<br />
of over 50 million<br />
adults in the United<br />
States by the year<br />
2025, and the desire of<br />
many of these to stay in<br />
their own house with<br />
their cherished memories,<br />
services are now<br />
available to accomplish<br />
this. Years ago, seniors<br />
had little choice but to<br />
live with family, move<br />
to nursing homes, or<br />
seek assisted-living facilities. But now, there<br />
are multiple private home care companies that<br />
can work with families so that loved ones can<br />
safely remain in their home.<br />
Taratoot believes that home-care operatives<br />
should visit with their clients and put a little<br />
extra warmth into the relationship. He says<br />
“we like to do special things for our clients<br />
such as delivering honey for Rosh Hashanah<br />
for our <strong>Jewish</strong> clients. We even take some<br />
clients to Shabbat dinner so the tradition continues.”<br />
<strong>The</strong>re are other services that help seniors<br />
stay in the home. Taratoot said that if a family<br />
member is ill and has multiple doctors and<br />
feels overwhelmed, SeniorCare Options is an<br />
Lester Czuper and Jeff Taratoot<br />
excellent resource. <strong>The</strong>y provide assessments<br />
of your loved one’s current needs, offering<br />
solutions including “caring at a distance” for<br />
families living out of<br />
the area. Services<br />
include participation in<br />
doctor’s appointments<br />
to monitor appropriate<br />
medical needs and<br />
being the “Ultimate<br />
Advocate” to ensure<br />
you get the care you<br />
and your loved one<br />
deserves.<br />
Taratoot said that,<br />
if needed, there is also<br />
help with paying bills<br />
and getting documents<br />
ready for yearly tax<br />
returns. He mentioned<br />
that one such company<br />
is Personal Financial<br />
Management Services.<br />
That company will collect<br />
all the bills, issue<br />
checks and work with the family to ensure the<br />
checkbook, bank accounts, and monthly bills<br />
are up to date. It will also help organize all the<br />
documents necessary to hand over to a CPA for<br />
tax preparation.<br />
Yes, many services are available, but they<br />
can be costly. Taratoot concluded that it is best<br />
to prepare now. Long Term Care insurance,<br />
according to him, is an excellent product that<br />
can pay benefits toward private home care, and<br />
this is something that he feels should definitely<br />
be investigated.<br />
You can find out more about a Caring<br />
Approach at www.acahomecare.com or telephone<br />
them at (770) 396-0996.<br />
MJCCA NEWS<br />
NEW CMO. Marsha Gilmer Strazynski has<br />
accepted the position of chief marketing officer<br />
of the Marcus <strong>Jewish</strong> Community Center<br />
of Atlanta.<br />
Marsha spent the bulk of her career<br />
at two global leaders in their industries. At<br />
Feld Entertainment, Vienna, Virginia, she<br />
served as VP—marketing for Disney On Ice<br />
and Disney Live! for almost eight years. Prior<br />
to that, she worked at Coca-Cola North<br />
America, Atlanta, for twenty-three years in<br />
numerous marketing capacities, including<br />
regional and local advertising, brand manage-<br />
Marsha G. Strazynski<br />
ment, and promotions.<br />
A native<br />
Atlantan, Marsha<br />
is a graduate of<br />
the Greenfield<br />
Hebrew Academy<br />
and Grady High<br />
School; she spent<br />
many fun-filled<br />
hours at the<br />
Peachtree location<br />
of the Atlanta<br />
J e w i s h<br />
CareMinders Home Care<br />
Since receiving her bachelor’s degree in<br />
nursing from Emory University in 1986, Lisa<br />
Reisman has worked as a caregiver her entire<br />
professional life.<br />
For the first 20<br />
years, her work<br />
was in the pediatric<br />
field progressing<br />
to a private<br />
practice as a<br />
pediatric nurse<br />
practitioner after<br />
earning her master’s<br />
degree from<br />
Georgia State.<br />
In 2006,<br />
after experiencing<br />
the difficulties<br />
encountered<br />
in dealing with<br />
the care required by her ill father, she decided<br />
to change professional directions. Wishing to<br />
remain in the medical field and motivated by<br />
the disappointments she encountered, she saw<br />
an opportunity to help others facing similar<br />
problems. That was when she founded her own<br />
franchise of CareMinders Home Care to service<br />
North Atlanta, Dunwoody, and Sandy<br />
Springs, the community where she has lived<br />
for the last fifteen years with her husband and<br />
three boys.<br />
Reisman stressed that it is important to<br />
realize there are all levels of help that is available.<br />
<strong>The</strong> amount of time, the level of professional<br />
training, the scheduling of services, and<br />
other particular requirements can vary, and all<br />
can be tailored to needs of the parties. <strong>The</strong><br />
important thing is to determine the requirements<br />
of both the individual needing attention<br />
and the person or persons who are overseeing<br />
Community Center, while participating in<br />
B’nai Brith Chapter Bat Tovah. She is also a<br />
graduate of the University of Georgia. Marsha<br />
and her husband, Mark, have three children.<br />
REMEMBERING THE MUNICH 11. On<br />
July 27, the MJCCA and the Consul General<br />
of Israel to the Southeast commemorated the<br />
40th anniversary of the massacre of 11 Israeli<br />
athletes at the 1972 Munich Olympic Games.<br />
This was the greatest tragedy to ever occur in<br />
the history of the Olympic Games.<br />
On the morning of September 5, 1972,<br />
Palestinian terrorists from Fatah’s Black<br />
September organization scaled the fence<br />
around the Munich Olympic Village. Armed<br />
with machine guns and grenades, they immediately<br />
killed two Israeli athletes and took<br />
nine others hostage, later killing them.<br />
the care.<br />
She emphasized that home care offers an<br />
additional advantage. By being at home and<br />
not at a facility,<br />
the person does<br />
not have to<br />
change his or<br />
her lifestyle to<br />
accommodate<br />
the rules of that<br />
establishment. It<br />
is important for<br />
the client to<br />
interview potential<br />
providers to<br />
ascertain their<br />
training and<br />
experience,<br />
check on their<br />
insurance coverage,<br />
and get a feel for that intangible personal<br />
touch. While there are definitive services that<br />
are required, it really does come down to making<br />
sure that these are done in a warm, caring<br />
way.<br />
Based on the knowledge she has acquired<br />
from working in this field, she has found that<br />
there is a Veterans Administration benefit that<br />
many eligible clients are unaware of. <strong>The</strong>re is<br />
a provision whereby veterans who served at<br />
least ninety days of active duty where at least<br />
one day of service occurred during a wartime<br />
period, regardless of whether or not the veteran<br />
was engaged in actual combat, may qualify<br />
for a special benefit for home care. <strong>The</strong>re is<br />
also a provision for spouses.<br />
You can find out more about CareMinders<br />
at caremindersdunwoody. com or telephone<br />
Lisa at (770) 551-9533.<br />
Lisa Reisman<br />
<strong>Jewish</strong> communities around the globe<br />
asked the International Olympic Committee to<br />
agree to one minute of silence at the 2012<br />
Opening Ceremony, in London, to pay tribute<br />
to those killed in Munich. But IOC President<br />
Jacques Rogge said, “<strong>The</strong> Opening Ceremony<br />
is an atmosphere that is not fit to remember<br />
such a tragic incident.”<br />
Instead, on Friday, July 27, the day of the<br />
Opening Ceremony, communities around the<br />
world each held their own minute of silence.<br />
Atlanta’s minute of silence took place at<br />
<strong>The</strong> Olympic 11 Garden, created by Sharon<br />
and Mike Levison, at the MJCCA. Attendees<br />
included the Honorable Opher Aviran, consul<br />
general of Israel; Honorable Lutz H. Görgens,<br />
consul general of Germany; and Jeff<br />
Galloway, a member of the 1972 U.S.<br />
Olympic Team.