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mjcca news - The Jewish Georgian

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September-October 2012 THE JEWISH GEORGIAN Page 11<br />

By Ruben Stanley<br />

Caring for loved ones at home<br />

From everything we read, and from many of our own personal experiences and observations, it has become more and more evident that our population is living longer and is requiring<br />

more attention and care. Needs differ, as do methods of handling these. One of these is to care for the individual at home rather than at a residential facility.<br />

Because of this, two businesses in the local community engaged in serving this market have several ideas and thoughts that might be helpful in addressing the needs. Below are<br />

these suggestions.<br />

A Caring Approach<br />

As a result of Jeffrey Taratoot’s own personal<br />

experience with the difficulty of managing<br />

the care of an elder parent, he saw the need<br />

for a boutique-style<br />

home care business.<br />

Four years ago, he<br />

joined with fellow<br />

Atlantan Lester<br />

Czuper, and, together,<br />

they started A Caring<br />

Approach.<br />

With a projection<br />

of over 50 million<br />

adults in the United<br />

States by the year<br />

2025, and the desire of<br />

many of these to stay in<br />

their own house with<br />

their cherished memories,<br />

services are now<br />

available to accomplish<br />

this. Years ago, seniors<br />

had little choice but to<br />

live with family, move<br />

to nursing homes, or<br />

seek assisted-living facilities. But now, there<br />

are multiple private home care companies that<br />

can work with families so that loved ones can<br />

safely remain in their home.<br />

Taratoot believes that home-care operatives<br />

should visit with their clients and put a little<br />

extra warmth into the relationship. He says<br />

“we like to do special things for our clients<br />

such as delivering honey for Rosh Hashanah<br />

for our <strong>Jewish</strong> clients. We even take some<br />

clients to Shabbat dinner so the tradition continues.”<br />

<strong>The</strong>re are other services that help seniors<br />

stay in the home. Taratoot said that if a family<br />

member is ill and has multiple doctors and<br />

feels overwhelmed, SeniorCare Options is an<br />

Lester Czuper and Jeff Taratoot<br />

excellent resource. <strong>The</strong>y provide assessments<br />

of your loved one’s current needs, offering<br />

solutions including “caring at a distance” for<br />

families living out of<br />

the area. Services<br />

include participation in<br />

doctor’s appointments<br />

to monitor appropriate<br />

medical needs and<br />

being the “Ultimate<br />

Advocate” to ensure<br />

you get the care you<br />

and your loved one<br />

deserves.<br />

Taratoot said that,<br />

if needed, there is also<br />

help with paying bills<br />

and getting documents<br />

ready for yearly tax<br />

returns. He mentioned<br />

that one such company<br />

is Personal Financial<br />

Management Services.<br />

That company will collect<br />

all the bills, issue<br />

checks and work with the family to ensure the<br />

checkbook, bank accounts, and monthly bills<br />

are up to date. It will also help organize all the<br />

documents necessary to hand over to a CPA for<br />

tax preparation.<br />

Yes, many services are available, but they<br />

can be costly. Taratoot concluded that it is best<br />

to prepare now. Long Term Care insurance,<br />

according to him, is an excellent product that<br />

can pay benefits toward private home care, and<br />

this is something that he feels should definitely<br />

be investigated.<br />

You can find out more about a Caring<br />

Approach at www.acahomecare.com or telephone<br />

them at (770) 396-0996.<br />

MJCCA NEWS<br />

NEW CMO. Marsha Gilmer Strazynski has<br />

accepted the position of chief marketing officer<br />

of the Marcus <strong>Jewish</strong> Community Center<br />

of Atlanta.<br />

Marsha spent the bulk of her career<br />

at two global leaders in their industries. At<br />

Feld Entertainment, Vienna, Virginia, she<br />

served as VP—marketing for Disney On Ice<br />

and Disney Live! for almost eight years. Prior<br />

to that, she worked at Coca-Cola North<br />

America, Atlanta, for twenty-three years in<br />

numerous marketing capacities, including<br />

regional and local advertising, brand manage-<br />

Marsha G. Strazynski<br />

ment, and promotions.<br />

A native<br />

Atlantan, Marsha<br />

is a graduate of<br />

the Greenfield<br />

Hebrew Academy<br />

and Grady High<br />

School; she spent<br />

many fun-filled<br />

hours at the<br />

Peachtree location<br />

of the Atlanta<br />

J e w i s h<br />

CareMinders Home Care<br />

Since receiving her bachelor’s degree in<br />

nursing from Emory University in 1986, Lisa<br />

Reisman has worked as a caregiver her entire<br />

professional life.<br />

For the first 20<br />

years, her work<br />

was in the pediatric<br />

field progressing<br />

to a private<br />

practice as a<br />

pediatric nurse<br />

practitioner after<br />

earning her master’s<br />

degree from<br />

Georgia State.<br />

In 2006,<br />

after experiencing<br />

the difficulties<br />

encountered<br />

in dealing with<br />

the care required by her ill father, she decided<br />

to change professional directions. Wishing to<br />

remain in the medical field and motivated by<br />

the disappointments she encountered, she saw<br />

an opportunity to help others facing similar<br />

problems. That was when she founded her own<br />

franchise of CareMinders Home Care to service<br />

North Atlanta, Dunwoody, and Sandy<br />

Springs, the community where she has lived<br />

for the last fifteen years with her husband and<br />

three boys.<br />

Reisman stressed that it is important to<br />

realize there are all levels of help that is available.<br />

<strong>The</strong> amount of time, the level of professional<br />

training, the scheduling of services, and<br />

other particular requirements can vary, and all<br />

can be tailored to needs of the parties. <strong>The</strong><br />

important thing is to determine the requirements<br />

of both the individual needing attention<br />

and the person or persons who are overseeing<br />

Community Center, while participating in<br />

B’nai Brith Chapter Bat Tovah. She is also a<br />

graduate of the University of Georgia. Marsha<br />

and her husband, Mark, have three children.<br />

REMEMBERING THE MUNICH 11. On<br />

July 27, the MJCCA and the Consul General<br />

of Israel to the Southeast commemorated the<br />

40th anniversary of the massacre of 11 Israeli<br />

athletes at the 1972 Munich Olympic Games.<br />

This was the greatest tragedy to ever occur in<br />

the history of the Olympic Games.<br />

On the morning of September 5, 1972,<br />

Palestinian terrorists from Fatah’s Black<br />

September organization scaled the fence<br />

around the Munich Olympic Village. Armed<br />

with machine guns and grenades, they immediately<br />

killed two Israeli athletes and took<br />

nine others hostage, later killing them.<br />

the care.<br />

She emphasized that home care offers an<br />

additional advantage. By being at home and<br />

not at a facility,<br />

the person does<br />

not have to<br />

change his or<br />

her lifestyle to<br />

accommodate<br />

the rules of that<br />

establishment. It<br />

is important for<br />

the client to<br />

interview potential<br />

providers to<br />

ascertain their<br />

training and<br />

experience,<br />

check on their<br />

insurance coverage,<br />

and get a feel for that intangible personal<br />

touch. While there are definitive services that<br />

are required, it really does come down to making<br />

sure that these are done in a warm, caring<br />

way.<br />

Based on the knowledge she has acquired<br />

from working in this field, she has found that<br />

there is a Veterans Administration benefit that<br />

many eligible clients are unaware of. <strong>The</strong>re is<br />

a provision whereby veterans who served at<br />

least ninety days of active duty where at least<br />

one day of service occurred during a wartime<br />

period, regardless of whether or not the veteran<br />

was engaged in actual combat, may qualify<br />

for a special benefit for home care. <strong>The</strong>re is<br />

also a provision for spouses.<br />

You can find out more about CareMinders<br />

at caremindersdunwoody. com or telephone<br />

Lisa at (770) 551-9533.<br />

Lisa Reisman<br />

<strong>Jewish</strong> communities around the globe<br />

asked the International Olympic Committee to<br />

agree to one minute of silence at the 2012<br />

Opening Ceremony, in London, to pay tribute<br />

to those killed in Munich. But IOC President<br />

Jacques Rogge said, “<strong>The</strong> Opening Ceremony<br />

is an atmosphere that is not fit to remember<br />

such a tragic incident.”<br />

Instead, on Friday, July 27, the day of the<br />

Opening Ceremony, communities around the<br />

world each held their own minute of silence.<br />

Atlanta’s minute of silence took place at<br />

<strong>The</strong> Olympic 11 Garden, created by Sharon<br />

and Mike Levison, at the MJCCA. Attendees<br />

included the Honorable Opher Aviran, consul<br />

general of Israel; Honorable Lutz H. Görgens,<br />

consul general of Germany; and Jeff<br />

Galloway, a member of the 1972 U.S.<br />

Olympic Team.

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