Attitudes and Attitude Change CHAPTER 7 Attitudes and Attitude ...

More documents

Recommendations

Info

Chapter 7 KEY TERMS 1. __________ Evaluations of people, objects, and ideas. (p. 178) 2. __________ An attitude based primarily on people’s beliefs about the properties of an attitude object. (p. 179) 3. __________ An attitude based more on people’s feelings and values than on their beliefs about the nature of an attitude object. (p. 179) 4. __________ The phenomenon whereby a stimulus that elicits an emotional response is repeatedly paired with a neutral stimulus that does not, until the neutral stimulus takes on the emotional properties of the first stimulus. (p. 180) 5. __________ The phenomenon whereby behaviors that people freely choose to perform increase or decrease in frequency, depending on whether they are followed by positive reinforcement or punishment. (p. 180) 6. __________ An attitude based on observations of how one behaves toward an attitude object. (p. 181) 7. __________ Attitudes that we consciously endorse and can easily report. (p. 182) 8. __________ Attitudes that are involuntary, uncontrollable, and at times unconscious. (p. 182) 9. __________ Communication advocating a particular side of an issue. (p. 184) 10. __________ The study of the conditions under which people are most likely to change their attitudes in response to persuasive messages, focusing on “who said what to whom”—the source of the communication, the nature of the communication, and the nature of the audience. (p. 184) 11. __________ A model explaining two ways in which persuasive communications can cause attitude change: centrally, when people are motivated and have the ability to pay attention to the arguments in the communication, and peripherally, when people do not pay attention to the arguments, but are instead swayed by surface characteristics. (p. 185) 12. __________ The case whereby people elaborate on a persuasive communication, listening carefully to and thinking about the arguments. (p. 185) 13. __________ The case whereby people do not elaborate on the arguments in a persuasive communication but are instead swayed by peripheral cues. (p. 187) 14. __________ A personality variable reflecting the extent to which people engage in and enjoy effortful cognitive activities. (p. 188) 15. __________ Persuasive messages that attempt to change people’s attitudes by arousing their fears. (p. 190) 16. __________ An explanation of the two ways in which persuasive communications can cause attitude change: either systematically processing the merits of the arguments or using mental shortcuts (heuristics). (p. 191) 175 Copyright © 2010 by Pearson Education, inc. All rights reserved.
176 Copyright © 2010 by Pearson Education, inc. All rights reserved. Attitudes and Attitude Change 17. __________ Making people immune to attempts to change their attitudes by initially exposing them to small doses of the arguments against their position. (p. 194) 18. __________ The idea that when people feel their freedom to perform a certain behavior is threatened, an unpleasant state of reactance is aroused, which they can reduce by performing the threatened behavior. (p. 196) 19. __________ The strength of the association between an attitude object and a person’s evaluation of that object, measured by the speed with which people can report how they feel about the object. (p. 198) 20. __________ The idea that the best predictors of a person’s planned, deliberate behaviors are the person’s attitudes toward specific behaviors, subjective norms, and perceived behavioral control. (p. 198) 21. __________ Words or pictures that are not consciously perceived but may nevertheless influence people’s judgments, attitudes, and behaviors. (p. 202) PRACTICE TEST GUIDED REVIEW 1. Responding to a “puppies for sale” ad, you arrive at the seller’s home and immediately fall in love with the first puppy you see. The component of your attitude toward the puppy that is exemplified by such a reaction is called the ____ component. a) behavioral b) cognitive c) affective d) heuristic 2. While studying the conditions under which people are most likely to be influenced by persuasive communications, Hovland and colleagues at Yale repeatedly asked: a) who says what to whom? b) when will logical arguments persuade people and when will more superficial characteristics do so? c) why are communications persuasive? d) what condition produces the most influence? 3. Distraction during a persuasive message and message complexity prevent the careful consideration of relevant arguments by decreasing the: a) motivation to attend to relevant arguments. b) ability to attend to relevant arguments. c) personal relevance of the message. d) degree of association between message characteristics and internal response cues.
Page 1 and 2: CHAPTER 7 Attitudes and Attitude Ch
Page 3 and 4: 168 Copyright © 2010 by Pearson Ed
Page 9: 174 Copyright © 2010 by Pearson Ed
Page 13 and 14: 11. Attitudes changed by the centra
Page 15 and 16: 25. An attitude is a(n): a) behavio
Page 21 and 22: ESSAY REVIEW 186 Copyright © 2010
Page 23 and 24: 3. When attitudes change, they rare
Page 25 and 26: Chapter 7 Answers Practice Test 1.
Page 27 and 28: Essay Review 192 Copyright © 2010
Page 29: 194 Copyright © 2010 by Pearson Ed

Attitudes and Attitude Change CHAPTER 7 Attitudes and Attitude ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?