Attitudes and Attitude Change CHAPTER 7 Attitudes and Attitude ...

11. Attitudes changed by the central route to persuasion are:
a) maintained over time.
b) consistent with behaviors.
c) resistant to counterpersuasion.
d) all the above.
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Attitudes and Attitude Change
12. Shavitt (1990) presented participants with cognitively or affectively oriented ads for products
about which people had either cognitively or affectively based attitudes. Results indicated that
participants were most influenced by:
a) cognitively based ads.
b) affectively based ads.
c) ads that “matched” the type of attitude they had.
d) cognitively based ads that were self-relevant and affectively based ads that were not
relevant.
13. When you encounter an object and your attitude toward that object comes immediately to mind,
your attitude is said to be highly:
a) resistant.
b) accessible.
c) deliberative.
d) intentional.
14. After strongly prohibiting the reading of banned books, Professor Jones has noticed an increased
interest by her students in the books. Which of the following theories best explains this outcome?
a) theory of reasoned action
b) elaboration likelihood model
c) reactance theory
d) classical conditioning theory
15. Responses to which of the following questions will best predict whether someone donates clothes
to the Salvation Army next Sunday at noon?
a) “How much are you willing to help others?”
b) “How do you feel about making donations to charities?”
c) “How do you feel about donating clothes to the Salvation Army?”
d) “How do you feel about donating clothes to the Salvation Army next Sunday
at noon?”
16. Rudman and colleagues (2007) found evidence that implicit attitudes are rooted more in people's
_____ experiences whereas explicit attitudes are rooted more in their _____ experiences.
a) pleasant; unpleasant
b) unpleasant; pleasant
c) childhood; recent
d) recent; childhood
17. An attitude change theory that states that we can satisfy our need to justify engaging in attitudediscrepant
behaviors by changing our attitudes is:
a) self-evaluation maintenance theory.
b) cognitive dissonance theory.
c) elaboration likelihood theory.
d) self-affirmation theory.