Attitudes and Attitude Change CHAPTER 7 Attitudes and Attitude ...

ESSAY REVIEW
186
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Attitudes and Attitude Change
1. What is an attitude and where do attitudes come from? What is the difference between an explicit
and implicit attitude?
2. When do people infer their attitudes from their behavior? Explain Bem’s self-perception theory.
3. According to the Yale Attitude Change Approach, what are the three main elements in a
persuasive situation? Explain the characteristics that make each element more persuasive.
4. Describe the factors that make a person more likely to take a central route when exposed to a
persuasive communication.
5. Explain the heuristic-systematic model of persuasion. What is the problem with using our
emotions and moods as heuristics?
EXIT TEST 1
EXIT TESTS
1. Attitudes can be based in all of the following EXCEPT
a) the ego.
b) cognitions.
c) affect.
d) behavior.
2. Brian was listening to a song on the radio when he got a telephone call informing him that his
best friend had been killed in a car accident. Now Brian dislikes that song and changes the station
any time the song comes on the radio. Brian’s attitude about the song was formed through
a) cognitive dissonance.
b) stimulus association bias.
c) classical conditioning.
d) operant conditioning.
3. Sue was not sure what her favorite flower was. However, after landscaping the garden at her new
home, she realized that she planted more roses than any other flower. Sue concluded that roses
must be her favorite flower. Sue’s attitude toward roses is _____ based.
a) affectively
b) behaviorally
c) cognitively
d) dissonance
4. Which of the following is a personality factor influencing people’s motivation to pay attention to
a speech?
a) whether the person is distracted
b) how tired the person is
c) personal relevance
d) need for cognition