Attitudes and Attitude Change CHAPTER 7 Attitudes and Attitude ...

3. When attitudes change, they rarely do so in response to social influence.
a) True
b) False
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Attitudes and Attitude Change
4. Counterattitudinal advocacy is a powerful way to change people’s attitudes on a mass scale.
a) True
b) False
5. Which of the following states that people take either a central or a peripheral route to persuasion?
a) elaboration likelihood model
b) Yale Attitude Change approach
c) heuristic-systematic model of persuasion
d) all of the above
6. Kendra decided to purchase a new perfume because she saw her favorite actress advertising it on
television. Kendra’s decision to purchase the perfume was
a) cognitively based.
b) behaviorally based.
c) made through the peripheral route.
d) made through the central route.
7. April has a good relationship with her parents and she respects their opinion. April is out with a
group of friends who all suddenly decide to get tattoos. April’s friends want her to go along and
get a tattoo as well. Although she has never discussed tattoos with her parents, April suspects that
her parents would not approve of them. According to the theory of planned behavior, is April
likely to get a tattoo?
a) Yes, because of reactance.
b) Yes, because of subjective norms.
c) No, because of perceived behavioral control.
d) No, because of subjective norms.
8. A 2002 meta-analysis of studies that tested the effects of a media message on substance abuse in
youths was encouraging in that kids became more negative toward the use of substances.
a) True
b) False
9. How did Gerald Lambert make mouthwash personally relevant?
a) He said in his advertisement, “All your friends are using it.”
b) He invented a problem, halitosis.
c) He marketed it as a way to prevent throat infections.
d) all of the above
10. Rudman and colleagues (2007) found that people whose mother was overweight, and were close
to their mothers, had positive implicit attitudes toward overweight people, even if they held
negative explicit attitudes.
a) True
b) False