Attitudes and Attitude Change CHAPTER 7 Attitudes and Attitude ...
Attitudes and Attitude Change CHAPTER 7 Attitudes and Attitude ...
Attitudes and Attitude Change CHAPTER 7 Attitudes and Attitude ...
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Chapter 7<br />
32. People’s attitudes about appliances such as vacuum cleaners <strong>and</strong> refrigerators are most likely<br />
_____ based.<br />
a) cognitively<br />
b) affectively<br />
c) behavioral<br />
d) dissonance<br />
33. Joe believes he is not prejudiced toward homosexuals, yet he does not want gay couples living in<br />
his neighborhood, or gays or lesbians working in his office building. Joe’s attitude toward<br />
homosexuals is<br />
a) explicit.<br />
b) implicit.<br />
c) central.<br />
d) peripheral.<br />
34. According to the Yale <strong>Attitude</strong> <strong>Change</strong> Approach, speakers are more persuasive if they are only<br />
moderately attractive because we assume they are more intelligent.<br />
a) True<br />
b) False<br />
35. According to the Yale <strong>Attitude</strong> <strong>Change</strong> Approach it is best to give your speech before another<br />
person presenting an opposing viewpoint when<br />
a) your argument is weaker than the other person’s argument.<br />
b) you are giving the speech in the evening when people are beginning to feel tired.<br />
c) there will be a delay between the speeches <strong>and</strong> people will make up their minds<br />
right after hearing the second one.<br />
d) the speeches are to be given back to back <strong>and</strong> there will be a delay before people<br />
have to make up their minds.<br />
36. Who is most likely to pay close attention to an advertisement for children’s aspirin?<br />
a) Mary, who is 50 <strong>and</strong> has never had children<br />
b) Mark <strong>and</strong> Jeanette who are 58 <strong>and</strong> have two grown children<br />
c) Tammy, who has a 4-year-old daughter<br />
d) Tabitha, who is 26-years old <strong>and</strong> just found out she is pregnant for the first time<br />
37. Ron is listening to a speech about a topic that is only slightly relevant to him. Which of the<br />
following is most likely to influence Ron?<br />
a) who the speaker is<br />
b) the strength of the arguments<br />
c) how interesting the speech is<br />
d) how informative the speech is<br />
38. One way in which emotions can cause attitude change is by acting as a signal for how we feel<br />
about something.<br />
a) True<br />
b) False<br />
39. In a study by Han & Shavitt (1994) Americans were more persuaded by ads stressing<br />
interdependence.<br />
a) True<br />
b) False<br />
181<br />
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