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1 June 2007 Cluj-Napoca, Romania - Lighting Engineering Center ...

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International Conference ILUMINAT <strong>2007</strong><br />

Turning to Night Streetscape-3 (a night streetscape of electric signboards at an intersection and<br />

unlighted buildings), Factor-1 was named “beauty” as it is associated with the qualities of<br />

harmoniousness, beauty, orderliness and being clear-cut and interesting.<br />

Factor-2 remained unnamed due to its low reliability, though it is associated with splendidness,<br />

warmness and complexity. Factor-3 was named “liveliness” as it is associated with liveliness and<br />

brightness, despite the low Cronbach’s coefficient value (0.6 or lower).<br />

About Night Streetscape-4 (a night streetscape of a commercial and business district), Factor-1<br />

was named “Splendid,” based on its association with complexity, brightness, splendid, and being<br />

clear-cut and interesting. Factor-2 was named “harmoniousness,” as it is associated with<br />

harmoniousness, orderliness and beauty. Factor-3 remained unnamed due to its very low reliability,<br />

though it is associated with warmness and liveliness.<br />

As shown in the foregoing, factors associated with the images of night streetscapes were<br />

harmoniousness and liveliness. Factor loading, which refers to the level of correlation between each<br />

factor and variables, stood at not lower than ± 0.5 in the factor analysis related to the entire night<br />

streetscape, showing a very high significance.<br />

For the entire streetscapes, the KMO stood at .529 to .744 and the significance level of the value<br />

of Bartlett's Test of sphericity at 0.000, showing the propriety of the factor analysis. The explanatory<br />

power concerning the night streetscapes based on extracted factors stood at approx. 71% (for Night<br />

Streetscape-1), about 61% (Night Streetscape-2), about 61% (Night Streetscape-3) and about 70%<br />

(Night Streetscape-4), respectively.<br />

3.4 Major Factors Affecting Images of Night Streetscapes<br />

1) Night Streetscape-1<br />

Correlation analysis was carried out to extract major variables affecting the images of the night<br />

streetscapes. The analysis shows that variables, such as dark-bright and clear-cut-hazy, remain at a higher<br />

level of correlation (r=.595) than the others, within the significance level of 0.01, followed by ugly-beautiful<br />

and harmonious-inharmonious (r=.503). The brighter the night streetscape was, the more clear-cut the<br />

image of subjective responses was. The better harmonized the components of a night streetscape was, the<br />

more beautiful an impression they left. Within the significance level of 0.05, variables, such as dullinteresting<br />

and plain-splendid shows the highest correlation (r=.402) in comparison with the other variables.<br />

Variables, such as disarranged-arranged and cold-warm, shows a negative correlation (r= -.389), showing<br />

that variables associated with warmness leaves an impression of slovenliness.<br />

2) Night Streetscape-2<br />

In major variables affecting the night streetscape of a commercial district composed of low-rise<br />

buildings, variables, such as slovenly-orderly and inharmonious-harmonious, showed higher<br />

correlation (r=.631) than the other variables, within the significance level of 0.01 , followed by calmlively<br />

and dull-interesting (r=.483), indicating that the higher the image of orderliness the night<br />

streetscape shows, the higher the impression of harmoniousness it leaves. A lively night streetscape<br />

appears to leave an impression of “interesting.” Within the significance level of 0.05, dark-bright and<br />

simple-complex show higher correlation (r= .400) than other variables.<br />

3) Night Streetscape-3<br />

Concerning Night Streetscape-3, inharmonious-harmonious and hazy-clear-cut showed the highest<br />

correlation (r=.538), within the significance level of 0.01 , followed by dull-interesting and<br />

inharmonious-harmonious (r=.524), indicating that the higher the image of being clear-cut the night<br />

streetscape shows, the higher the impression of harmoniousness it leaves, and that the more<br />

harmonious the components of the night streetscape are, the more interesting image they leave. With<br />

the significance level of 0.05, calm-lively and plain-splendid show higher correlation (r= .394)<br />

correlation than other variables.<br />

4) Night Streetscape-4<br />

Correlation analysis was carried out for extraction of major variables affecting the images of Night<br />

Streetscape-4. Slovenly-orderly and inharmonious-harmonious indicated the highest correlation<br />

(r= .664) within the significance level of 0.01, showing that the more orderly images of the components<br />

of the street landscape are, the stronger the harmonious impression they leave as in Night<br />

Streetscape-2. Dull-interesting and plain-splendid also showed high correlation (r=.524), indicating that<br />

the stronger the splendid image of a night streetscape is, the more interesting impression it leaves.<br />

Within the significance level of 0.05, inharmonious-harmonious and hazy-clear-cut showed the highest<br />

correlations (r= .472) among variables. (Table-9)<br />

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