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READ MORE ABOUT AlsO fEATURED fOCUs ON - Kodak

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18<br />

HYDerABAD<br />

lies in metaphorically projecting the written word,” says Rajan. “The<br />

style can be complicated, simple or realistic, depending on the script<br />

and the vision of the director,” he adds. Looking at it that way, he is<br />

the sort of cinematographer who believes in close interaction with his<br />

director. Translating effectively the director’s visual design of the film<br />

on screen is to Soundar the main challenge. At the end, the look and feel<br />

of the film immediately reflects in the involvement of the audience and<br />

the mood of the film.<br />

According to Rajan, cinematography has definitely changed over the<br />

years, to accommodate the creativity of the filmmakers, helped by faster<br />

and competitive stocks and lenses. The technical advancements have<br />

given a great deal of freedom to the cinematographer to explore the art<br />

and science of filmmaking. “The advanced stocks of <strong>Kodak</strong>,” explains<br />

Soundar, “allows the audience to see life as it is being enacted on the<br />

streets, the real ‘feel’ of an outdoor shot,” he says. “It gives, at the same<br />

time the strength to a cinematographer, to play around with extreme<br />

latitude available to him, inside his frame.”<br />

“<strong>Kodak</strong> surprises me with quality.”<br />

<strong>Kodak</strong> as a raw stock has given me a lot of confidence<br />

to experiment in the visual style of a film, through its<br />

range of stocks. Shooting when the light goes down,<br />

and the lead star is in a hurry to leave the set, I have<br />

always depended on <strong>Kodak</strong>. Matching the footage from<br />

low light situations is never a problem.<br />

DI is definitely a welcome change in the filmmaking<br />

process. I have used <strong>Kodak</strong> for shooting only with<br />

ambient light, low light conditions, bright and glossy<br />

ad films and for my recent film produced by Disney.<br />

<strong>Kodak</strong> has always surprised me with quality. I have<br />

been a very loyal <strong>Kodak</strong> user from the beginning of<br />

my career.<br />

Rajan is the kind of cinematographer for whom the play with presence and<br />

absence of light, deciding what to show the audience in the frame, creative<br />

control of light and shadow enhances the cinema experience. To him, the<br />

ideal qualities of a cinematographer should be to keep the technology as<br />

the slave and not the master, use the limitations of the medium to creative<br />

advantage, and help the director to transform his vision on screen. Here<br />

is where he sees the initial training play a crucial role in the shaping of<br />

a true professional.“The role of a film school should be to make students<br />

technically sound and confident so that they can let their imagination run<br />

wild,” he says.<br />

Rajan is rightfully optimistic about film stock manufacturing companies<br />

such as <strong>Kodak</strong>. “<strong>Kodak</strong> films would survive for a long time to come as<br />

the digital mediums have still not provided the latitude and gloss of a<br />

film stock,” he says. “Film and digital as mediums would co-exist, but<br />

prints may very soon become extinct as every theatre is turning digital,”<br />

he says.<br />

Rajan is currently working on Anaganga-O-Dheerudu in Telugu produced<br />

by Walt Disney/Abode.<br />

Film<br />

Technical Specifications<br />

Anaganaga-O-Dheerudu (Telugu)<br />

Director Prakash Kovelamudi<br />

Producer WaltDisney/Abode<br />

Stock <strong>Kodak</strong> 5201, 5207, 5219<br />

I

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