READ MORE ABOUT AlsO fEATURED fOCUs ON - Kodak
READ MORE ABOUT AlsO fEATURED fOCUs ON - Kodak
READ MORE ABOUT AlsO fEATURED fOCUs ON - Kodak
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
18<br />
HYDerABAD<br />
lies in metaphorically projecting the written word,” says Rajan. “The<br />
style can be complicated, simple or realistic, depending on the script<br />
and the vision of the director,” he adds. Looking at it that way, he is<br />
the sort of cinematographer who believes in close interaction with his<br />
director. Translating effectively the director’s visual design of the film<br />
on screen is to Soundar the main challenge. At the end, the look and feel<br />
of the film immediately reflects in the involvement of the audience and<br />
the mood of the film.<br />
According to Rajan, cinematography has definitely changed over the<br />
years, to accommodate the creativity of the filmmakers, helped by faster<br />
and competitive stocks and lenses. The technical advancements have<br />
given a great deal of freedom to the cinematographer to explore the art<br />
and science of filmmaking. “The advanced stocks of <strong>Kodak</strong>,” explains<br />
Soundar, “allows the audience to see life as it is being enacted on the<br />
streets, the real ‘feel’ of an outdoor shot,” he says. “It gives, at the same<br />
time the strength to a cinematographer, to play around with extreme<br />
latitude available to him, inside his frame.”<br />
“<strong>Kodak</strong> surprises me with quality.”<br />
<strong>Kodak</strong> as a raw stock has given me a lot of confidence<br />
to experiment in the visual style of a film, through its<br />
range of stocks. Shooting when the light goes down,<br />
and the lead star is in a hurry to leave the set, I have<br />
always depended on <strong>Kodak</strong>. Matching the footage from<br />
low light situations is never a problem.<br />
DI is definitely a welcome change in the filmmaking<br />
process. I have used <strong>Kodak</strong> for shooting only with<br />
ambient light, low light conditions, bright and glossy<br />
ad films and for my recent film produced by Disney.<br />
<strong>Kodak</strong> has always surprised me with quality. I have<br />
been a very loyal <strong>Kodak</strong> user from the beginning of<br />
my career.<br />
Rajan is the kind of cinematographer for whom the play with presence and<br />
absence of light, deciding what to show the audience in the frame, creative<br />
control of light and shadow enhances the cinema experience. To him, the<br />
ideal qualities of a cinematographer should be to keep the technology as<br />
the slave and not the master, use the limitations of the medium to creative<br />
advantage, and help the director to transform his vision on screen. Here<br />
is where he sees the initial training play a crucial role in the shaping of<br />
a true professional.“The role of a film school should be to make students<br />
technically sound and confident so that they can let their imagination run<br />
wild,” he says.<br />
Rajan is rightfully optimistic about film stock manufacturing companies<br />
such as <strong>Kodak</strong>. “<strong>Kodak</strong> films would survive for a long time to come as<br />
the digital mediums have still not provided the latitude and gloss of a<br />
film stock,” he says. “Film and digital as mediums would co-exist, but<br />
prints may very soon become extinct as every theatre is turning digital,”<br />
he says.<br />
Rajan is currently working on Anaganga-O-Dheerudu in Telugu produced<br />
by Walt Disney/Abode.<br />
Film<br />
Technical Specifications<br />
Anaganaga-O-Dheerudu (Telugu)<br />
Director Prakash Kovelamudi<br />
Producer WaltDisney/Abode<br />
Stock <strong>Kodak</strong> 5201, 5207, 5219<br />
I