chuck surack leads sweetwater to double-digit growth – again and ...
chuck surack leads sweetwater to double-digit growth – again and ...
chuck surack leads sweetwater to double-digit growth – again and ...
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InsideSUPPLY<br />
> PreSonus<br />
Holds annual PreSonuSphere<br />
PAGE 22<br />
> The Music Link<br />
Distributes Shadow Electronics<br />
PAGE 24<br />
> D’Addario<br />
Offers employees free violin<br />
lessons<br />
PAGE 26<br />
From left: Anthrax’s Scott<br />
Ian, bassist Billy Sheehan,<br />
Slayer’s Kerry King,<br />
Pantera’s Philip Anselmo,<br />
Slayer’s Dave Lombardo<br />
<strong>and</strong> Gary Holt, Anthrax’s<br />
Charlie Benante <strong>and</strong> Frank<br />
Bello with Samson’s Mark<br />
Menghi (bot<strong>to</strong>m center)<br />
SAMSON I BY HILARY BROWN<br />
MAKING THE BRAND<br />
Patrons expecting a traditional<br />
music workshop<br />
at New York’s<br />
Gramercy Theatre<br />
were in for a rude<br />
awakening on Sept. 7.<br />
Hordes of sweaty music fans<br />
in ripped jeans, leather jackets<br />
20 I MUSIC INC. I DECEMBER 2012<br />
<strong>and</strong> Iron Maiden t-shirts headbanged<br />
in unison as heavy-metal<br />
luminaries shredded through<br />
their most famous, face-melting<br />
riffs. Samson Technologies’ Metal<br />
Masters 4 — a unique clinic that<br />
fuses music school with mosh<br />
pit — is the stale guitar lesson’s<br />
welcome ass-kicking.<br />
“People are starting <strong>to</strong> recognize<br />
how we’re taking the<br />
‘clinic’ <strong>to</strong> a whole new level,”<br />
said Samson Direc<strong>to</strong>r of Marketing<br />
Mark Menghi.<br />
Menghi is the tat<strong>to</strong>oed, business-savvy<br />
architect behind the<br />
Metal Masters blueprint: Heavymetal<br />
alumni of b<strong>and</strong>s such as<br />
Slayer, Pantera <strong>and</strong> Anthrax<br />
pilot a full-fledged educational<br />
workshop-slash-jam session, all<br />
while simultaneously promoting<br />
Samson, Hartke <strong>and</strong> Zoom gear.<br />
“The clinics I do solo are