CORPORATE MESSAGE - Max International Virtual Office

inside this issue
Corporate Messages
Mike Larkins: Creating a
Company as Strong as Our
Products
Peter Nordberg: Setting
the Standard for Others to
Follow
Co-Founder Messages
Greg Fullerton: Plant Seeds
and Let Them Grow
Steve Scott: Making the
Ordinary Extraordinary
Inspiration
Dan Clark: Inspiring Change
In Yourself and Others
Chris Mullins: Rediscovering
a Zest For an Active
Lifestyle
Diamond Dinner
Power to Change the World
Events & Promotions
Build Your Business As You
Take Advantage of Exciting
New Promotions
Product
MaxOne TM Released After
Decades of Groundbreaking
Research, FAQ, Testimonials
International Expansion
Tools
Exciting New Tools, Max
Living System
Awards
Recognition
Top Associate and Preferred
Customer Recruiters
Rank Advancements
Become a fan of Max on
Facebook! Click here
CORPORATE MESSAGE
Creating a company as strong as our products
Mike Larkins, Max President
Many of you are in the process of injecting new
life into your businesses in the wake of another
tremendous convention. We’ve received
a lot of positive feedback from Associates
throughout the company. Exciting new tools
were introduced along with a wealth of valuable
training. But the highlight was the launch of
a new product, MaxOne TM . This revolutionary
product will not only fuel your business in ways
you’ve only dreamed of before, but will have
an enormous impact on world health. It is a
product unlike anything the world has seen,
resulting from 25 years of committed, groundbreaking research and development by Dr. Herb
Nagasawa and his team. Dr. Nagasawa’s dream was that people would benefit from the
RiboCeine TM technology, regardless of economic status or access to prescriptions. Those of
us who witnessed it will never forget the enthusiasm of this great man at the Max “All-Star
Weekend” Convention as he saw his decades-long dream begin to become a reality.
MaxOne is a major fulfilment of our mission and will have an enormous impact on world
health. The diversity of the personalities, backgrounds, and talents of Max Associates and
corporate leaders makes this company and this industry the perfect place to market a product
of this caliber. I have often said to co-workers that the products are so good at Max our
culture has to match it. When you have powerful, revolutionary products they can’t be marred
by sub-par leadership. Individual work ethic and integrity throughout the company has to rise
up to the quality of the products. MaxOne is a major fulfillment of our mission and will have an
enormous impact on world health.
I am becoming known for being a bit of an “A Company” zealot, as are some of my colleagues.
The fever is catching on in the field. I am determined to help make the company shine as
brightly as the products we sell and embody the same authenticity and character, impacting
lives for the better. In keeping with an “A Company” philosophy, if we are genuinely focused
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CORPORATE MESSAGE
on our purpose and mission, money will follow. “D Company” practices of making money at the detriment and expense of all
else cannot exist anywhere in the company.Two of our leaders went across the country with a backup crew, sacrificing their
bodies, in blazing heat for the very worthy cause of preventing child abuse. As a survivor of child abuse, I understand how
vital it is to reverse the tides that lead to abuse. Eighty percent of victims of abuse grow up to become abusers themselves,
not because they want to be but because of a confused, distorted attempt to cope with their own trauma. I remember being
knocked unconscious for several hours. I dropped off of my eighth grade basketball team because I didn’t want to have to
explain the welts covering the upper part of my legs. The abuse from my father came because of the abuse he experienced
growing up. I worked with someone who told me that I could be the transitional figure in my generational family. “You can be
the one to stop the current. You didn’t start it, but you can stop it.”
The same principle applies to network marketing and this business. Many of you have been abused by “D Companies” in
your past and are still suffering the scars from that experience. You can reverse that abuse and now is the time to do so.
We, at corporate, want to set the standard. An example of moving in the right direction is the new Max Living bonus. After
getting feedback from the field and discussing it internally we decided the car program should be replaced by a cash bonus
that allows you to decide what will happen with the money. If you need it to go toward child care, housekeeping, back into
your business, or toward a family vacation, it is up to you. It is consistent with the philisophy of an “A Company” to let you
decide.
Our continuing efforts to expand into foreign markets is part of our efforts to impact the world for the better. When we opened
in the Philippines a primary concern many Associates had was that we would be like other companies that opened there,
promising a great future, but died quickly because they hadn’t taken the necessary steps to foster longevity. This is also true
of your individual businesses. As Edwards Deming stated, 85 percent of the outcome is determined by the first 15 percent–
how you get started. The new Max Living System will help you get started in the right way.
Adhering to Max Living principles will help keep us on course as a company. Take advantage of the yourmaxliving.
com website. It is our way to help you stay on track, stay focused, and inspire you in your personal life and your Max business.
It will place the things that matter most at the forefront of your life where they belong. When that happens, everything else
falls in place. Thank you for making convention such a memorable and meaningful experience. Here’s to doing the same
with our lives.
Sincerely,
Mike Larkins
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CORPORATE MESSAGE
CORPORATE MESSAGE
Setting the standard for others to follow
Peter Nordberg, Max Chief Executive Officer
When you think of the things that make a successful marriage, some things that
come to mind are a collective consistent effort, a mutual desire, respect, passion,
and commitment. The same characteristics lead to success in this business. This
business is very much a group effort—we couldn’t do it without you and you
couldn’t do it without us.
When you look at how far we’ve come in such a short time you realize we
have put those characteristics to good use in the partnerships throughout this
company. Our international markets are booming right now and we have started
the process of opening in several more in the near future.
Our success with this company has happened through one of the worst global
crises of our time. It doesn’t matter who started the crisis we find ourselves
in but we can individually and collectively put an end to it in the lives of those who catch the vision of this company
and its products.
The Philippines is a great example of how a company like Max can impact lives for the better. The average income in that
country is roughly 1,700 U.S. dollars a year, which means that a Diamond pack amounts to roughly 10 months of income
for the average person. Yet despite these challenges the numbers are booming in that country. In the last few months alone
seven Associates advanced to Platinum and some are inches away from Diamond. That’s amazing.
This is not to say the Max journey has always been easy. We have maybe even had more than our share of blows, but it has
also made us stronger.
In terms of the evolutionary process of this company we couldn’t be in a better spot than we are right now. We’ve
accomplished great things already. We’ve released some incredible products—three since June of this year—each of which
is powerful enough to start its own network marketing company. Our science and technology have never been more solid.
We completed an acquisition that will keep us on the cutting edge of glutathione technology for years and decades into the
future. Our product development team is creating groundbreaking products that work together for total cell health.
At the Max “All-Star Weekend” Convention we introduced a new product, MaxOne TM, that is our most powerful product to
date, backed by decades of groundbreaking science and research. This product is directly aligned with our commitment
to improve world health. I think Associates are still in awe over what was introduced at convention and what it means for
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CORPORATE MESSAGE
them and their business, and by extension the well-being—both in terms of finances and health—of people throughout the
world. We also released several powerful new tools at convention that will help you effectively introduce your prospects to
the products and the opportunity.
For a company that is less than 1,400 days old we have accomplished much, but make no mistake we have every intention
of continuing to build and become even stronger. Many corporate and field leaders spoke at convention about how we intend
to expand on a global basis with the intent of dominating in our industry, while utilizing the best practices representative of
an “A Company.” One day soon we want to stand at the peak of this industry, plant our flag and proudly set the standard
for others to follow.
To accomplish this it will take the same effort as that of a successful marriage, consistency, commitment, focus, mutual
desire, respect, and integrity. As with a marriage we can’t do it without you and you can’t do it without us. The opportunity
is there right in front of us. So let’s join together in one movement, go out and make a difference.
Sincerely,
Peter Nordberg
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CO-FOUNDER MESSAGE
CO-FOUNDERS MESSAGE
Plant seeds and let them grow
Greg Fullerton, Max Co-founder
clear night promised a nice day tomorrow.
Perspective is an interesting thing. How we look at the world impacts everything
in our lives from the way we build our businesses to the way we live our lives. Our
different perspectives and personalities are what makes life interesting. Each one
brings something different and important to your business. Imagine the world if
we all saw it the same way.
Peter listened patiently and, stifling a yawn, replied, “That’s nice.”
A Momentum Tour experience perfectly illustrates this concept. One night in
Flagstaff, Mike and Peter were feeling adventurous and decided they were going
to sleep outside. Peter woke up in the middle of the night and nudged Mike.
Pointing at the sky, Peter asked Mike what he thought. Mike was so awestruck
by the billions of stars over their heads he hardly noticed he’d just been roused
out of a sound sleep. He launched into a philosophical discussion about eternity
and the mysteries of the universe. Mike finished on a practical note saying the
Realizing he’d been doing all the talking Mike turned to Peter and asked what it meant to him.
His response? “Somebody stole our tent.” Well, okay. That didn’t really happen, but you get my point about the value of
different perspectives.
Our experiences often take on new meaning in the present when we revisit significant moments from the past. Each time I tell
the miraculous story of my daughter Carly’s courageous fight for life after being born at just 22 weeks of gestation, it inspires
me in new ways. Carly showed a tenacity on the day of her birth, and the difficult weeks that followed, that she has had
throughout her life. She attacks each new challenge with the same determination that made her the first baby her doctors
had ever seen survive a birth that pre-mature. She inspires me every day to be a better person. She has taught me to keep
going when things get tough. Even—and perhaps especially—when we fail. That is bravery. Thank goodness we have people
in our lives who do that for us.
Each morning when I scrubbed my hands in the newborn ICU I read a quote from Shakespeare’s Macbeth on a plaque by
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CO-FOUNDER MESSAGE
the sink that has become engrained in my memory and slowly changed the way I see the world. It said, “If you can look into
the seeds of time and say which grain will grow and which will not, speak then to me.”
Our thoughts, ideas, ambitions, and dreams are all seeds. All too often we don’t nourish them or allow them to grow
because we are worried about what the outcome will be, or we don’t thoughtfully consider the outcome.
Each time you have an opportunity to meet and talk to a new person, that is a seed. How many times have you talked to
someone you had no intention of talking to about the business. and it turned into a great opportunity? When we make it
about what we can give, and not about what we can get from people, our tendency to miss such opportunities will
slowly fade. Take time to think about all the seeds in your life you are not letting grow and remember that simple quote, “If
you could look into the seeds of time and say which would grow and which would not, speak then to me.”
I feel that we are all interconnected–that there is a reason we have arrived here together. I have never been as passionate
about anything as I am about this company. I believe everything in my life has led me here and prepared me for this
opportunity. I have talked to many of you in the field who feel the same way. We are truly a family at Max. I believe we will
impact the world in significant and positive ways and change lives everywhere we go.
That difference begins now when you talk to the next person you meet
and plant a seed. It may grow immediately, or it may soak up nourishment
for a while before it sprouts, and not every one will. We need to look at those
seeds and help plant them. We need to go out and make a difference in the
world. That starts with talking to the next person you meet. So let’s go out
together and make a difference.
Sincerely,
Greg Fullerton
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CO-FOUNDER MESSAGE
CO-FOUNDERS MESSAGE
Making the ordinary extraordinary
Steve Scott, Max Co-founder
Before Max, the last thing I expected to do was start my own network marketing
company, but that changed when I met a man named Dr. Robert Keller and was
introduced to a product that did something nothing else in the world could do. I would
come to find it was a product that could not only slow the aging process but reverse it
and help people reclaim their youth.
When we started hearing their stories of people who were taking it, we realized it wasn’t
something that could be marketed on TV. The only way to tell the story was by word of
mouth. Network marketing was the only answer—and it has been the perfect fit. I’ve
really grown to love this industry and have seen the power of what it can do. With new
products and technology introduced by Dr. Herb Nagasawa and his team, the future of
Max has never looked brighter.
Hearing people’s stories never gets old–whether they involve professional athletes or ordinary folks like you and me.
Evander Holyfield has MaxGXL ® imprinted on his boxing shorts because the product was instrumental in the resurgence of his
professional boxing career. Heisman Trophy winner, Johnny “The Jet” Rodgers set 40 NCAA records, almost half of which were
still standing when he was inducted into the College Football Hall of Fame in 2000. His professional career was cut tragically short
due to injuries. By the time he was 57 he could barely do the physical activities he loved like golf and racquetball. After starting on
MaxGXL, he now shoots 18 holes of golf every Sunday and plays racquetball three to five days a week. Bill Gillespie’s career was
revived after he started taking Max products. Soon after, he broke five world records in weightlifting in one day—a feat that has
never been matched—and he did it at the age of 49. These are just a few of the athlete stories at Max, and they will undoubtedly
multiply exponentially in the years ahead. But athletes are hardly the only ones who benefit.
After running the best dress shop in Vicksburg, Mississippi for over 20 years, Tina Martin’s life took an unexpected turn and her
career came to an abrupt end. She spent the better part of the next eight years in bed. Most tragically for her was that her ability to
function as a wife and mother was impaired. Within a few months of the time a friend introduced her to MaxGXL she was running
Max booths for 12 to 14 hours a day and you wouldn’t know there was ever a problem. Each gathering, like convention, introduces
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CO-FOUNDER MESSAGE
me to many more powerful stories like these. As amazing as the stories with MaxGXL, MaxATP TM , and the newly reformulated Max
N-Fuze TM have been, MaxOne TM promises to take us to a whole new level. It’s hard to even comprehend what the future holds.
Speaking of powerful stories, one recently unfolded on our television screens as 33 Chilean miners were rescued after 69 days of
entrapment. People around the world banded together—pooling their resources and expertise—to make it happen. The miners’
only job was to stay alive, stay nourished and keep their spirits up—none of which was easy given the circumstances. The rest
depended on the people above.
A company in Pennsylvania provided the technology that allowed them to drill fast enough to make the rescue. An American
soldier serving in Afghanistan, who was the world’s leading expert on drilling, was called away from his duties to help. Thanks to a
combined effort and people working around the clock, every miner was saved.
Those miners were a lot like the cells in our bodies, that fight daily against free radicals and toxins for their survival. Our cells are
dependent on us to provide the proper nutrition to help in that fight. It’s not good enough to merely survive but to thrive. At
Max, we are all about thriving and living life to the max. When you partner with other Max Associates and Corporate leaders in
distributing the life-changing products, you are in the business of helping people make life extraordinary.
Never underestimate the power of one person and the impact we each have on the
lives of those around us. I wouldn’t be here if it weren’t for the people who guided
me down the paths that led me here. When you partner with the right people and
have the right products ordinary becomes extraordinary. That’s what it is all about.
Sincerely,
Steve Scott
8

INSPIRATION
Change from within
Change is a necessary and vital aspect of any life, said Dan Clark, the keynote
speaker at Max “All-Star Weekend” Convention last month. Whether change makes
you think outside the box or puts you back in it—and there are many times, especially
in this business, when effectively thinking inside the box is exactly what is required—
the important thing is that the change is coming from the right place.
Change from the outside is reactive change and creates pressure. If your need to
change is a reaction to the recession, the downsizing of your job or industry, 9/11, or
because someone else wants you to change, you inherit a victim mentality. People
with a victim mentality will see the recession as working against them. But if you are
a person who goes after change and see it as a positive, the recession becomes an
opportunity.
That kind of change happens from the inside out. It is proactive change and creates power. We believe we can seize the
present and know the future is ours. We can do whatever it takes to succeed and we will succeed if we associate with the
right people. This kind of change can also transform lives around you. It’s by stretching ourselves that we bring about change.
Stretching ourselves is something that has to happen with someone else. Dan said he knows a lot of professional athletes
and they can stretch to the point of discomfort alone, but stretching beyond discomfort is not something we can do
alone—it requires people-to-people interaction. Understanding pain and stretching beyond our limits can often combine
for inspired moments.
INSPIRING CHANGE IN YOURSELF AND
OTHERS
Dan Clark, Keynote Speaker
“I don’t want to be known as a motivational speaker,” Dan said. “Motivational speakers have a tendency to say things like, ‘We
become what we think about.’ I know that’s not true because if it was I would have been a woman before I was 12 years old.”
Inspiration is a different thing altogether. In his keynote address at convention Dan Clark said, it would be a waste of your time
if the speakers and presenters at convention, or anywhere else, did all they could to stretch you intellectually and emotionally
and you left and went back home and continued doing exactly what you did before. That often happens, but that’s why
change must result from true inspiration and a sustained determination to better your life.
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INSPIRATION
Impacting others
Change that happens for the right reasons also tends to positively impact those around us. Dan told the poignant story of the
day his dad died. He was in Seattle preparing to give two speeches on back to back days with different trade associations. He
woke up in his hotel room at the Seattle Airport Marriott Hotel, preparing to leave for his first speech, when the phone rang.
Thinking it was his driver, he almost said, “I’ll be right down” but was met with 15 seconds of silence that was finally pierced
by the voice of his brother breaking the news of their dad’s death.
Dan sat on his bed and wept. His dad was his hero and had battled cancer for six and half years. Dan always wanted to be
at his dad’s bedside when he took his last breath but he wasn’t, and it broke his heart. He loved his dad, whom he described
as understanding the power of the one. This was the man that always told him, “Dan, be yourself. You’d be a lousy someone
else, so be the best you you can be.”
Dan became, at times, accustomed to coming up short in a gene pool consisting of siblings with ultra-successful business
careers and grade to grad school valedictorian honors. He recalled bringing home a report card one day consisting of four Fs
and one D. His dad’s response? “Son, it looks like you’re spending too much time on one subject.”
His dad was himself an extremely successful business man and a tremendous example of rising to the top while remaining a
good and exemplary person, with his integrity intact.
As Dan sat crying on his bed, with memories of his dad racing through his mind, the phone rang again. This time it was his
ride. He gathered himself together, splashed water on his face and went downstairs. He would rather have been hopping on
an airplane to go home to give his mom a hug and offer support to his grieving siblings, but Dan’s parents had always taught
him to stay true to his commitments. How could he not show up when 3500 people and a 90-minute time slot were waiting
on him?
The ride down on the elevator would have been thankfully alone if it weren’t for the bellboy catching the edge of his cart’s
wheel in the door just before it closed. Dan was backed to the rear wall of the elevator behind the cart, where he assumed his
elevator position to avoid the need to socialize. But the psychotically overzealous bellboy would have none of it.
“Whoooo weee,” he quipped. “You see that beautiful sunshine? I been living in Seattle 15 years and it has rained every day.
You must have brought the good weather with you. Wooo doggies. How you doing?”
“I’m fine,” Dan said, hoping the small talk would end there, but no such luck. Though he was avoiding all eye contact, Dan
could sense the bellhop staring at him.
He finally said, ‘Mister you’re not fine. You’ve been crying.”
Dan replied, “Yeah my dad died this morning and I’m really sad.”
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INSPIRATION
The humbled bellboy simply said, “Whoa” and respectfully got out of Dan’s way as he walked to his waiting car. Dan said he
had to dig deeper than at any other time in his life to give his scheduled speech. It ended with a song he sang for his dad, who
had never heard him sing it in public—until then. He asked the driver to stop at the Seattle Aquarium on the way back to his
hotel. He needed time and space to understand his pain.
“Pain is a signal to grow, not to suffer,” Dan said. “When you understand the lessons it teaches, pain goes away.”
Unexpected Inspiration
When he got back to the hotel an impromptu basket of fruit, that included among other treasures, a tomato and a carrot,
was waiting for him, along with a note that said, “Mr. Clark, I’m sure sorry your dad died. I’m supposed to get off work at five
o’clock. I’ve asked to stay on all night long so I can be here just for you. Room service closes at ten o’clock. The kitchen has
agreed to stay on all night long so they can be available just for you. If you need anything just call and ask for me. Signed,
James the bellboy in the elevator.”
He’s not the only one that signed the card. It was signed by every single employee at the Seattle Airport Marriott Hotel.
“I have it matted and framed and hanging on my office wall to this day,” Dan said. “James the bellboy may have been the
youngest person on the payroll, but he seemingly got it.”
Change that happens from within is power. It leads to good, life-altering decisions.
“The right answers have always been right
or we can’t call them right,” Dan said. “I
want to be the guy who gives you the box.
I want to give you the container where you
take all your facts and feelings, all of your
best practices, all of your opportunities, all
of your dreams, stick them in this box and
take them home with you so you will not
be the same.”
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INSPIRATION
“The first thing that attracted me to Max was good people,” Chris said. “The
product sounded good but then again a lot of things do.”
He has been approached over the course of his career about various products
and companies more times than he could count. He said that for no particular
reason he generally declined. As for Max, he formed an immediate rapport with
fellow Brooklyner Joe Voyticky and Jim Stevralia when they met for lunch in San
Francisco.
In addition to the people you work with, it comes down to results. Chris had been
retired from the NBA for 10 years, living a very active lifestyle in the outdoor-
friendly environs of the Bay Area, that was starting to take its toll.
Chris tried to stay active despite all the distractions that are a natural part of
married life. Running kids to various sporting activites, along with all the other
daily activities, was offset by his own need for physical activities like swimming
and biking. Yet at the time he was introduced to MaxGXL ® he found he was losing
motivation for the physical activities he loved. Among other things, he was facing his first knee surgery soon, which made
physical activity even more of a challenge.
“I loved to be active but found I was getting away from that,” Chris said. “I wouldn’t say my body was breaking down but I
was losing a lot of energy and zest for the thing I loved. I was giving in to discomfort and saying I was getting old. It wasn’t a
good feeling.”
After the surgery he found he was able to get back into his routine much quicker than expected. Little by little, after he started
taking MaxGXL, he found himself working out every day, sometimes twice a day, and not feeling the negative effects anywhere
near as much as before. In fact, he felt great.
He said not only did he feel better physically and had a lot more energy, but found he didn’t need to sleep as much, partly
because the quality of his sleep was so much better. Chris said knowing MaxGXL worked for him, he was confident to pass it
on to those people he loved. Chris heard about MaxOne TM just before convention and couldn’t wait to try it. He took his first
dose on stage to the applause of fellow Associates. He joked immediately after, “I feel better already.”
“I used to say when I was playing in the NBA, ‘How many times can you do something you like to do that’s good for you,’”
Chris said. “That’s what we have at Max. There are a lot of people that have a fortune but they don’t have their health. We
have something that is good for us physically and can help us thrive financially. Really it’s been a blessing. I feel very fortunate
to be associated with Max.”
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DIAMOND DINNER
POWER TO CHANGE THE WORLD
On the eve of the Max “All-Star Weekend” Convention, Max
leaders traded in the leather and blue jeans they donned
during the Momentum Tour for tuxes and evening gowns at a
gathering at one of Salt Lake’s finest restaurants. As with the
Momentum Tour, and despite contrasts in attire and setting,
inspiration was the order of the day.
Max CEO Peter Nordberg admitted to being more comfortable
in his biking togs, but was nonetheless honored to pay tribute
to some of Max International’s most successful Associates at
Wednesday’s affair. As he was preparing for the evening he
complained to his wife Marcy about the need to spiff up. His
ever-optimistic sweetheart said, “Isn’t it nice every once in a
while to get dressed up and go out?” His characteristically
understated, but honest reply: “Nope.”
Greg Fullerton was respectfully on Marcy’s side of the debate.
Growing up in less than privileged circumstances often
meant shopping for school at the economic-friendly Army
Navy surplus in downtown Salt Lake.
“I went to third grade most of the time dressed as a Chinese
general,” Greg said. “So dressing up feels good.”
The debate on the merits or drudgery of putting on the ritz
was, of course, secondary to the night’s theme of “inspire.”
Max President Mike Larkins asked the Diamond Associates to
think of a person in their life who inspired them in their youth
and positively impacted their lives. The answers included a
parent who showed unconditional love, a business associate
who taught someone how to sell, and a religious leader who
inspired a roomful of people into action.
Mike reminded the Diamond leaders that just as they were
inspired by influential people in their lives, they inspire people
on their team to work toward and reach their potential. This
applies to current team members and people they have yet to
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DIAMOND DINNER
recruit. Given the state of the economy, Associates throughout
the company will continue to recruit people who are hungry
for inspiration and will look to us for that.
“There are people who are in a massive search for affiliation,”
Mike said. “They’re looking for income. They’re looking for
better health. They are looking to be part of something
that is bigger than themselves and that’s what we’re
trying to create here. The partnering between you (Diamond
Associates) and the company is something that I think is
bringing out the best in all of us.”
Co-founder Steve Scott said when he and Greg started the
company they didn’t know what it would take to make it a
success. It has been a learning process. At the inception of
the company we had a phenomenal product, a lot of heart and
a lot of passion. Becoming successful has been a process
of assembling the right people into the right roles. We have
put together a stellar corporate team. They continually get us
back on track if we ever find ourselves straying.
Steve said we are at a stage when we are ready to go into a
whole new phase and it has required really getting things in
order.
Peter agreed, saying we have a chance to impact the lives
of people around the world with life-changing products and
opportunity.
“In addition to the inspiration of my wife, my kids, my honor
and integrity, I am inspired by what we are involved in together
as a group,” Peter said. “We hear talk about us changing
the world to the point that it almost becomes a cliché.
But the amazing part is, they aren’t just words. It’s the
absolute truth. We have the power to do it and we can inspire
each other to make it happen.”
Greg Fullerton said he has never been as excited about
anything as the opportunity we have in front of us, the
products we have, and our collective vision.
“I am telling you it is beyond anything I ever dreamed of four
years ago when we started this,” Greg said. “We will always
be able to say we were there when it started.”
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EVENTS & PROMOTIONS
BUILD YOUR BUSINESS AS YOU TAKE ADVANTAGE OF
EXCITING NEW PROMOTIONS
This is a great time to be engaged with Max International! In the coming months, you have the chance to win
one of three new cars, qualify for a Caribbean cruise, join new Gold Associates in Park City, and be part of an
unforgettable week in Maui for Diamond Leaders.
Here’s something else to be get excited about: You earn points in the three promotions simultaneously! With three
promotions and two incentive trips, which are highlighted below, there is a lot of detail to cover. Visit the Max blog to
learn how you can qualify for these great rewards. Except for the Road to Diamond Event, Associates from all markets
are eligible!
With the Max Driver’s Seat Promotion, Part II, two Associates have the chance to
win the car of their choice—either an Audi A4 Quattro S-Line, a BMW 328i Sedan,
or Mercedes C300 4Matic Sedan. By growing your business, advancing in rank,
and helping your personally enrolled Associates do the same, you earn points; 25
points qualifies you for the drawing! This promotion began October 16th, 2010 and
concludes on December 16th, 2010.
Destination Max will give qualifying Associates a Caribbean cruise for two in August
2011! Max will cover airfare (up to US$1,000) plus all cruise expenses. As with the
Driver’s Seat promotion, your business-building efforts help you generate points,
and all Associates who accumulate 175 points are cruising! The promotion period is
October 16th, 2010 through April 30th, 2011.
The Max One-A-Day DVD Challenge gives Associates another chance to win a car!
All you have to do is share Max’s newest introductory video with people and submit
their names and contact info on-line. As long as you enter at least five names every
week, you remain in the contest. Miss a week, and you’re out. Associates who
enroll after November 1 are required to be in the contest by the second Monday
following enrollment. Max will randomly verify names that Associates submit. The
promotion period is October 16th, 2010 through April 30th, 2011.
16

EVENTS & PROMOTIONS
The Grand Wailea Resort in Maui is nothing short of Heaven on
earth, and Diamond Associates can qualify for a trip for two—new
Diamonds and a guest—for a week there for the Diamond Retreat.
Associates who achieve the Diamond rank from May 2010 through
March 2011 qualify for a trip for two. Current Diamonds must
qualify as a paid-as Diamond for three of the five months following
convention—November 2010 through March 2011. Additional family
members can come at a cost that will be determined.
New volume Golds in North America earn the Road to Diamond
Event, an all-expenses-paid trip for one; spouse or significant other
can attend for an additional fee. To qualify, achieve the rank of Gold
at least once from June 2010 to April 2011. The Road to Diamond
Event is designed to help emerging leaders receive training that will
help them continue to advance, while also bringing them closer to
Max corporate and their Associate colleagues.
Three new cars, a Caribbean cruise, a trip to Maui, and a weekend
in Park City. Between now and April, 2011, you can qualify to be
part of all this! Max International is offering several promotions and
recognition incentives right now that can provide you with dramatic
rewards in the coming months.
Don’t miss out on these incredible promotions and incentives. At the
Max “All-Star Weekend” Convention, Vice President of Sales and
Support Eric Anderson encouraged Associates to establish core
values, set specific goals, and implement core activities to carry
out those goals, and make plans to be qualify for these exciting
promotions. Making effective use of the new Max Living tools is a
great place to start. We want Associates from all over the world to
be there.
“We’ll book every hotel in the city if we have to,” Eric said, referring
to the event in Park City in 2011. For complete promotion rules visit
the Max blog.
17

EVENTS & PROMOTIONS
Upcoming events at Max International:
December, 2010
Official Singapore Launch. The date for this momentous event is yet to be set but watch for the official announcement.
Our first launch in Southeast Asia is a cause for celebration and will open the way for expansion throughout Asia. Mike
Larkins called Singapore a gateway country that will allow us to piggyback into other Asian countries. This will truly
be a groundbreaking event.
January, 2011
Regional event, Las Vegas Nevada. More details about this exciting event to come.
April, 2012
Wednesday, April 18—Saturday, April 21, 2012: Max International Convention, Salt Lake City, Salt Palace
Convention Center. It’s never too early to prepare for the next Convention. Max is taking extra time to make this one
you will remember. Tickets are only $69 if you register before December 31 of this year.
18

PRODUCT
MAXONE TM RELEASED AFTER DECADES OF GROUNDBREAKING
RESEARCH
When Dave Bagley and Peter Nordberg sat down with Dr. Herb
Nagasawa, Dr. Scott Nagasawa and Scott Momii two years ago
they weren’t prepared for the significance of the moment. Little
did they know a partnership would be formed that would shape
the future of Max International and, by extension, set the stage for
historic developments in the area of glutathione technology and
supplementation.
“The more we engaged in conversation with these men the further
on the edge of our seat we were,” Dave said of their initial meeting.
“You knew they held the power of the future of glutathione support
inside the body.”
The humble demeanor of the man that sat before them, Dr. Herb
Nagasawa, almost belied the mindboggling accomplishments of the
scientist who had devoted countless hours, and the better part of his
adult life, to groundbreaking research. He was focused on helping
people throughout the world by untapping the full potential of the
body’s most powerful antioxidant.
“His work has all been all about helping humankind,” said colleague
and fellow RiboCeine TM researcher, Dr. Jeanette Roberts. “He is a
quality human being. It’s an absolute honor to work with him.”
“He has obviously accomplished a lot, but to me that isn’t what his
standout properties are,” Dave said. “They are leadership, humility,
and service. One of the things I think is really incredible about this
man is his tenacity. His work schedule goes as follows. He wakes up
early in the morning and starts his research, grabs a quick lunch and
goes back to his research. He checks in with his wife at around 6:30
for dinner, then takes a nap. He wakes up and continues his work
until 3 a.m. Then it’s an early start for more of the same the next day.”
This is only made more amazing by the fact that Dr. Nagasawa
continues to keep up this pace at the age of 83. Although Dave
pointed out that he has let up a bit—and only works until 2 a.m.
these days.
Dave recently asked Herb what he wanted his legacy to be.
19

PRODUCT
“I was taken back a couple steps when Herb said, ‘Dave, I don’t
want to be remembered for anything. I want my work and the results
my work yields—for the help of humanity—to speak for itself. I don’t
personally have to be known for anything.’ I think that’s admirable,”
Dave said.
It is little wonder, therefore, that Dr. Herb Nagasawa was rendered
temporarily speechless in his excitement on the day his product,
MaxOne TM ,was released to the market on the first day of the Max
“All-Star Weekend” Convention last month. The product, which is
pure RiboCeine, is based on 25 years of dedicated, groundbreaking
research. It, and all other products containing RiboCeine technology,
are the exclusive property of Max International and distributed
exclusively by Max Associates.
Scott Momii said that word about MaxOne must be on the street
because he has gotten phone calls from people asking how they can
obtain RiboCeine. “I’m sorry,” he tells them. “You have to talk to one
of our Max Associates.”
Dr. Daria Davidson described MaxOne as a foundational product,
offering core cellular support.
“It truly becomes the hub of the wheel, and everything we add
over time joins with products like MaxATP TM to form spokes on the
wheel,” Dr. Davidson said. “You will see that all Max products go well
together. What Max N-Fuze TM will do to help support the health of
your cells around glutathione is huge.”
Creating a market for glutathione
Scott Momii said at the time he and Drs. Scott and Herb Nagasawa
were first forming CellGevity five years ago they researched the
market opportunity. They found that antioxidant sales in the U.S.
were already over $3 billion but, despite the fact there was more
written on glutathione than most other antioxidants combined,
glutathione sales were virtually nonexistent. This would remain the
case until Max International entered the marketplace with MaxGXL ®
about a year later. It soon became apparent to the CellGevity doctors
that Max International was the best place to market the products
they were in the process of developing. The fact that marketing
glutathione enhancing products was—and is—so new was seen as
a positive.
“We feel there is still tremendous potential for growth and this market
is waiting to explode,” Momii said. “Glutathione is the only antioxidant
that has yet to reach its marketing potential.”
If RiboCeine had been developed by a man with a different set of
priorities, he may have set out to compete with Max, but for Herb it
wasn’t about that at all. Dave said it wasn’t a matter of total sales but
making sure it was done right. He quoted Dr. Nagasawa as saying,
“I don’t want to personally get anything out of this. I know how
important this product is and I want to reach the ends of the earth
without the restrictions of a prescription.” The CellGevity doctors
were looking for the right partner to make that happen.
20

PRODUCT
Dr. Scott Nagasawa said that his father Herb recognized the value
of glutathione very early on, but also recognized the limitation of
the existing dietary supplements. He set out to find a way to vastly
improve the means for increasing glutathione levels in the body.
Much of Herb’s research centered on veterans who were prone to
liver disease resulting from a high incidence of alcohol abuse.
Developing RiboCeine TM
Herb found that low glutathione levels was common among veterans
with alcohol liver disease. He set out to find a solution. Knowing
that the fragile amino acid cysteine was essential to the production
of glutathione, he focused on finding ways to protect it during the
crucial absorption phase. He felt that if you protect the sulfhydryl
group on cysteine compounds and screen them for their ability to
increase glutathione you would significantly improve its bioavailability.
In two separate laboratories at the University of Minnesota and
the VA Medical Center in Minneapolis he and his team started to
synthesize dozens and dozens of sylfhydryl protected cysteine
compounds and screen them for their ability to increase glutathione
levels. Ribose, which is essential for the production of ATP, had the
best oral capabilities. When combined with cysteine ribose was by
far the most effective at increasing glutathione levels—thus the birth
of RiboCeine. One word summed it up for Dr. Nagasawa, “Eureka!”
This was an incredible breakthrough after years of dedicated work.
The first clinical study testing RiboCeine was conducted on mice,
since human clinical trials are cost prohibitive. To simulate the
damage cause by alcohol abuse, the mice were given high dose
acetaminophen, which in low doses is very safe. High doses,
however, deplete glutathione and cause liver damage. Nine
compounds, including RiboCeine and NAC (N-acetyl-l-cysteine),
were evaluated to determine their ability to protect against liver
toxicity. RiboCeine was the only compound administered where
no mice died. The mice administered RiboCeine, in fact, showed
a significant decrease in oxidative stress and no significant liver
damage. RiboCeine was shown to be 300 percent more effective
than NAC in the liver cell wall.
A separate study showed RiboCeine’s effectiveness in significantly
raising glutathione levels in all of the major organs of the body.
Dr. Nagasawa chose Max because he felt this company was the
best way to get his product to the corners of the earth. With the
release of MaxOne, this remarkable compound is now available for
human consumption for the first time in its pure form. The results
have already been felt by thousands of Max Associates who are
spreading the word about this revolutionary product. This is his
dream and a legacy Max Associates are mission-bound to make
a reality.
“It’s all up to us what we do with one man’s legacy and
vision,” Dave said. “It’s up to each of us to make the commitment
to carry it out.”
21

FAQ — MAXONE TM
How is MaxOne different from MaxGXL ® ?
A. MaxOne utilizes Max International’s proprietary RiboCeine formulation, which Dr. Herb Nagasawa developed based on 25
years of research. RiboCeine is shown to be 300% more effective than NAC (N-acetyl-l-cysteine) in raising liver glutathione levels.
It doesn’t change the fact that MaxGXL is still a great product that has produced amazing results for many people, but simply
put, MaxOne represents an evolution in glutathione support. Featuring RiboCeine, MaxOne is a superior way to deliver cysteine;
the key to supporting glutathione production within the body.
How does MaxOne support glutathione production in the body?
A. MaxOne features RiboCeine, which effectively protects and delivers cysteine to the cell, enabling your body to produce
glutathione more effciently. Cysteine is a critical element needed to produce glutathione and is often in short supply in the body.
On its own, cysteine is easily broken down during digestion. RiboCeine ensures that cysteine reaches the cell intact—available
for glutathione production.
Why don’t I have to take as many capsules as MaxGXL?
A. Since RiboCeine is so effective and effcient at raising glutathione levels, MaxOne can provide the same benefit in 1/3 the
volume of MaxGXL.
What are the “other” ingredients?
A. As demonstrated on the supplement facts panel, RiboCeine is the only active ingredient in MaxOne. The other ingredients listed
are common, inert, and safe ingredients used to assist the RiboCeine raw material flow properly as part of the manufacturing/
packaging process.
Can these capsules withstand extreme temperature variations?
A. As always, we suggest that you store MaxOne in a cool, dry place to ensure maximum product effectiveness and integrity.
Can I take MaxOne with other Max products?
A. MaxOne is designed to work synergistically with other Max products and can be taken together.
22

MAXONE TM TESTIMONIALS
I’m a 42-year-old Master’s marathon runner. My running had kind of plateaued late last year. After I started
taking RIboCeine (MaxOne TM ) almost every race I’ve participated in this year has been a personal best.
—Tekle Menelik, California
I’ve been on RiboCeine for 16 months. Steve brought it to me knowing that, considering the health issues
I’ve been through, if there were a subtle difference, I would feel it. The biggest difference is the tremendous
energy I feel. Because of RiboCeine, I feel better than ever.
—Kenny Wagner, Utah
I’ve been taking RiboCeine since August of this year. My health has improved and I have energy throughout
the day and am more alert. I’ve been getting a lot of compliments on how my skin seems to glow. I have had
a hard time not sharing the secret of this product. I can’t wait to share it.
—Lynn Lebrun, Canada
Following my good friend Mitch Edland I believe anything that is worth doing is worth overdoing, so let’s
just say I took more than the recommended amount of MaxGXL ® . But I decided to take the normal amount of
RiboCeine—partly because I was afraid I might run out. I will tell you without a doubt I am feeling great. My
life is on a whole new level on this product—taking less of it. I’m so excited!
—Scott Unclebach, Texas
I’m taking a third as much product with RiboCeine than I was with MaxGXL and it’s 300 percent more effective.
I proved that because I feel it in my body. I’ve taken a lot of products in my life during my racing career and
I wish I had these when I was racing. They’re the best products on the market, we’ve got an opportunity to
share them with not only our friends but the fitness world and athletic world—which is a huge one to tap
into—because they are such incredible products.
—Russ Garn, Max Creative Director
As many of you know, my experience with MaxGXL was so profound I was more than a little attached to it, but
I believed in this company. I believed in the corporate leaders. I wanted to try the new product. All I can tell
you is—it works!
—Mike Unclebach, Texas
23

INTERNATIONAL EXPANSION
MAX ON THE CUSP OF SIGNIFICANT WORLD EXPANSION
As the groundwork is being laid to launch in Singapore, Guatemala and several other countries in the near future, Max
International is truly living up to its name, becoming an increasingly global presence.
It was announced at the Max “All-Star Weekend” Convention that the two regions Max currently has its sights set on are
Southeast Asia and Latin America. No official launch dates have been set for any of the countries, but Singapore and
Guatemala are right around the corner. Go live dates will be forthcoming.
Vice President of Business Development Rick Nelson said the countries we have opened in have laid a foundation upon
which to build. “Leaders from all our open markets are excited about the roadmap released at convention,” Rick said. “Their
partnership in developing new markets will be key to our success.”
President Mike Larkins said Southeast Asia is the perfect gateway for the rest of Asia. He emphasized the importance of
opening at the right time. “We talk a lot about doing it right and we won’t go into any international market until we’re prepared
to really support it,” Mike said. “That’s one of the tenets of the Max Code. Rick Nelson, Jim Strevralia (Vice President of
International Development) and others have been very busy getting the preliminary things done—corporate and product
approvals—so that we really are ready to support those markets.”
Hispanic and Latino connections in North America are also huge, Mike said, adding that we are very serious about that
market and those countries.
“Southeast Asia is probably one of the fastest growing regions in the world,” said Jim. “They have avoided some of the
recession we’ve had here in America. Their population is growing. Almost everywhere you go people are looking for healthy
products and are eager for economic opportunities. So the people will embrace it and the business will grow very quickly.”
CEO Peter Nordberg said, “The infrastructure and staff are ready. We have stepped it up. You guys wanted international
expansion, so here it is.”
24

INTERNATIONAL - CANADA
International:
In addition to the exciting new market development announcements,
Max has made real progress in Canada, the Philippines, and New
Zealand. We’ve also made major strides in Australia.
Turning the recession into a boom for Canada Associates
Carol Ford, VP of Max Canada, said Canada is primed for expansion
within its borders and eventually beyond. With an eight percent
unemployment rate in Canada right now people all over the country are
open to opportunities to diversify.
“I’ve lived through three recessions in my 32 years in this industry
and each time companies boom if they have the right products. We
absolutely have the right products at Max International,” Carol said. “So
historically and currently you can benefit from the recession. Globally
we are also set for expansion.”
Carol said the best way to prepare for global expansion is to focus on
the home market. Canada has tremendous cultural diversity. Associates
who have recruited friends from the Philippines and New Zealand, who
are currently living in Canada, can expand into those countries when
the time is right. With Max laying the groundwork for expansion into
Southeast Asia and Latin America, recruiting people with links to those markets strengthens the Canadian market as it lays
a foundation for international expansion within individual businesses.
Carol highlighted five Associates she felt were great role models within the Canadian market. Laureen Grant advanced
to Silver working the business on top of her role as a full-time mother of three children under the age of four—the youngest
being a newborn. At a meeting where she was presenting she had her baby carrier with her. Instead of making excuses she
has found ways to be effective in both roles. After a tremendous, life-changing product experience, Martin Moreau has
proven to be a strong, dedicated leader. He does everything he can to help his team reach their individual monthly goals.
Art Dodd has very effectively implemented the Build to Bronze program on his team. Carol said when she recently called
to congratulate him on his Gold advancement Art’s response revealed a lot about his success. He said, “I didn’t even know
I was getting that close to Gold. I was just helping my team get to Bronze.” Several of his team members achieved Bronze
the same month. Dale Scheerhoorn achieved Gold in his first month, despite working full-time career as a machinist. After
working all day, Dale spends much of his time during the evening holding Max meetings in his own city and in neighboring
Ontario. Huguette Gilbert is a true entrepreneur and owns and operates several businesses in addition to Max. Despite
her busy schedule she has personally recruited nearly two dozen Associates in Quebec after just a short time with Max.
Carol feels the current Advisory Council—consisting of Double Diamond leader Mike Lebrun and Diamond Associates
Chris and Tammy Gingras, Jim Fitzpatrick, and Henry Kramer—is doing a great job of representing the thoughts and
ideas of Associates throughout Canada.
25

INTERNATIONAL- PHILIPPINES
Tremendous growth in the Philippines is just the beginning
To say the Philippines is booming would be an understatement. It has
experienced 74 percent growth in terms of sales in the three months
before convention. Associate recruiting increased 2.5 times during the
same period.
“The fact that many of our Associates are able to promote the Diamond
Pack means only one thing,” said General Manager of the Philippines
Joey Sarmiento. “That Associates are able to effectively convince
prospects of the greatness of the opportunity and the effectiveness of
the products.”
This is no small thing considering that the price of a Diamond Pack
amounts to close ten months of income for the average Filipino.
Even more important than the number of recruits and Diamond Packs
sold is the success rate of the prospects after they become Associates.
With the emphasis on the Build to Bronze program there was substantial
growth in advancements across the board from Bronze to Platinum.
In the three months before convention five Associates advanced to
Platinum and two more have achieved that rank since convention.
“This has created a lot of excitement, anticipation and desire among our Associates,” Joey said. “Everyone wants to become
Platinum in the Philippines and our Platinums are pushing to Achieve Diamond.”
In total, there has been 267 percent growth in Rank Advancements between May and August. Joey said there has been a
powerful dedication to achieving a work ethic that has led to the numbers this country is consistently seeing.
“They all have something in common,” Joey said. “They have a passion and a 100 percent belief that Max is the way for them
to achieve their goals and dreams.”
The members of the Philippines Advisory Council are great examples to fellow Associates of people who are driven to
succeed and help others do the same. They include Christopher Reyes, Alan Baino, Erick Lovitos, Hd Yco, Espyh
Cano, Greny Guadamor, and Jhoanna Yco.
Joey said despite all the growth in the Philippines we have barely scratched the surface of growth potential in the country as
a whole.
“The use of leaders in promoting significant income in a third world country is really touching the lives of many people,” Joey
said. “This is the perfect time to introduce your friends and contacts to Max in the Philippines and we will be more than happy
to be of assistance to you.”
26

INTERNATIONAL - NEW ZEALAND
New Zealand experiences stellar first year as Australia gets set to officially launch
Like Carol Ford of Canada, Vince Rimmer, General Manager of New
Zealand, said that building in our own communities is the place to start.
“The real area of opportunity is where we live,” Vince said. “We have
opportunities to build our business everyday in our own back yard.”
New Zealand also has a great team of people to help their Associates
in any way they can. They are Terri Moller, Office Manager and
Accountant, Pearl Lolesi, Reception and Customer Support,
Shayne Prendergast, Leadership Support and Account Manager,
and Anna Finau, Shipping Supervisor.
“We have a great staff,” Vince said. “They put in long hours. They work
together as a team and as a family—because that is essentially what
we are.”
With the first anniversary of the New Zealand launch happening in
February of 2011, Vince spoke of the tremendous growth that has
happened in the short time since then. The opportunity for growth will
dramatically increase with Australia set to open their office in February
of 2011, right around the time of New Zealand’s anniversary. Max N-Fuze TM has been approved in Australia and we are
making solid progress in that region.
New Zealand is in great hands with Advisory Council members that include a new Associate, Rangi Savage, who is already
experiencing tremendous growth on his team, and Gold Associates, Grant Bracefield, Dr. Guoping Pu, Mark Arnold,
and Dr. Janna Jones.
Vince reminisced about the day he first heard about Max International. He got two phone calls within 15 minutes of each
other from friends in West Virginia and Utah respectively. They told him about a company marketing an amazing new product
that helped increase a vital antioxidant, he’d never heard of, at the cellular level. The product turned out to be more powerful
than he could have ever imagined.
“We thought we had everything with MaxGXL,” Vince said. “Now we have MaxOne and it is an incredible product. If we only
remember to tell everyone we meet about Max, and give of ourselves, our knowledge, product, and opportunity, great things
will follow. The Max family with grow and we will change lives.”
27

TOOLS
POWERFUL NEW TOOLS DRAMATICALLY SIMPLIFY BUSINESS
BUILDING
Vice President of Marketing Lela Russo introduced a number of tools and web updates that will make it even easier to live
up to the old adage of being the messenger, not the message.
The new Product Sample Pack, which goes for $30 includes:
• Five-day supply of MaxOne TM
• Two days of Max N-Fuze TM
• Two days of MaxATP TM
• The powerful new introductory DVD, “The Perfect Time. The Perfect Solution.”
The Max Action Plan booklets will be replaced with the Max Living System. The Max Living System combines all the concepts
in the Max Living workshop into an easy-to-use, step-by-step system. You will be empowered to meet your Max goals as
you work on those things at the core of what matter most in your life. It’s imperative that Associates teach new enrollees how
this works, so they can use it effectively and find the success they dream of.
New Max.com enhancements launched last July include:
• Easy shopping
• Intuitive enrollment process
• Updated content
• New video section
• International versions
• New Max.com events section.
28

TOOLS
We want the websites to be more dynamic. Max4U is not meant to be merely an information site but a marketing site to help
you with your business.
Recent Max4U enhancements include:
• MaxGXL.com – a website devoted exclusively to Max’s powerful products was
launched March, 2010 for Max4U subscribers.
• An enhanced MaxGXL.com homepage was later launched in September,
2010. This includes a graphic of the human body with information about how
glutathione affects major organs of the body.
• Country-specific Max4U enhancements for markets around the world was
launched in April, 2010.
• A Spanish language version of Max4U was launched in September, 2010. A
French version will be available soon.
• New auto responder pages not only provide your prospects with valuable information but make marketing efficient with
questions that direct them back to you.
• The Max4U Lead Tracking System, launched last month, makes organizing simple with automated contact information:
Prioritize your contact list based on their interest level.
Project a professional image by inserting notes that allow you to remember specific details about each prospect.
Other new tools discussed at convention included:
• Updated newspaper and athlete brochure
• ‘Pique Interest’ cards with concise, compelling information about MaxOne TM , Max
N-Fuze TM , and MaxATP TM . Each card has detachable tabs that allow you gather
your prospect’s contact information on the spot. It is a powerful way to introduce
a prospect to the products in a way that will spark interest in a low pressure way.
• The new Build to Bronze DVD is a simple duplication system to help you and your
team advance in the company by making the best use of the system we have in
place.
• All of these tools and much more are available at your Max4U Backoffice.
29

TOOLS
Making the tools effective with belief in the company
Diamond Associate Mickey Burns said that it is a privilege to be part of a company
like Max–with a professional image most companies would need fifteen years
to build. Everything, including the website, training and leadership on all levels
and its one-of-a-kind products, are standard-setting. The same is true of Max’s
incredible tools, many of which were introduced at the Max “All-Star Weekend”
Convention in October.
“When I first started in this business, I was a bit of a tool myself,” Mickey said.
“I had no idea what to do, who to say it to, how to do it. Someone told me, ‘Do
what you’re told. You’re not allowed to come up with your own ideas until your
check is delivered by FedEx.”
All of the tools introduced at convention and other resources at our disposal are
extremely helpful in making the business duplicatable, Mickey said. But the most important thing is not a product sheet or a
tear-off card. It is what is happening between your ears. We all need to be on the same page in these four areas:
• Belief in the industry
• Belief in the products
• Belief in the company
• Belief in yourself
Sometimes we’re like a golfer who instead of working on your swing, keeps changing the clubs. We need to stop changing
the club and work on the swing. People using the exact same tools are going to have extremely varied results because it’s
their conviction in the company and the products that sells first.
One of the biggest determiners of success is going from hoping to knowing. Often when you start you are hoping it will work,
but over time come to truly know it will. Seeing other’s success, learning from the best, following your leaders and being
coachable and accountable are all things that help you make that transition. When you know in your soul you will succeed,
that is when it happens. Once you have this firm inner conviction, it will show in your being. At that point you can simply let
the tools do the talking.
“Stick to the tools,” Mickey said. “Nobody talks about glutathione better than Dr. Keller, Dr. Nagasawa, Dave Bagley, Dr. Scott
Nagasawa and Scott Momii. Nobody does a better job of talking about how the business works than the Build to Bronze
video or an upline leader on a three-way call. Let the tools do the talking and you will have success.”
Watch for an article in the December newsletter discussing Scott and Mike Unclebach’s Build to Bronze
presentation at convention.
30

TOOLS — MAX LIVING SYSTEM
WHAT IS THE MAX LIVING SYSTEM?
At Convention, Vice President Mark Brown unveiled our new Max Living
System, a comprehensive planning and “getting started” guide that helps
both new and veteran Associates concentrate their activity in the right areas.
The Max Living System Guide Book replaces the Max Action Plan booklet,
updating the content to better reflect the principles of our Maximizing What
Matters Most seminars. As Mike Larkins said at convention, if we can take
care of the first 15 percent, and do it right, the remaining 85 percent will follow.
The Guide Book helps establish correct principles that lead to success.
The Max Living System Journal is a focused 3-month planner that incorporates
key money-making activities on each page, along with a task list. This component of the journal makes it especially easy to
convert your core values (as established in the Guide Book) to daily tasks—whether they are business-related or not.
The Max Living System also provides the Build to Bronze DVD, which explains how the right placement strategy and
duplication can help you advance in rank as a Max Associate.
This great content is housed in an attractive leatherette planner with the Max logo. The complete Max Living System is just
$75 and can help you completely transform your Max business, and your life. It’s available for purchase now in the Sale Aids
section.
To get a closer look at the Max Living System components, click the thumbnails below.
The Max Living System Guide Book Journal Journal page close-up
31

AWARDS
Most Valuable Player Award:
Dr. Daria Davidson and John Fox for their efforts in
helping cross-line growth at Max.
The Presidential Cup Award was
presented to George and Kristina
Reninger for staying true to Max
Code values and overall performance.
Leadership Excellence Award:
Alan and Jean Sickman for their
company-wide leadership and
consistent effort to improve lives.
Troy and Rhonda Madge received the Max
Humanitarian Award for sacrificing their energy
and time to charitable causes.
32

AWARDS
Ray and Yvonne Reed received the Top Enroller
Award for the most personally sponsored Associates
since last convention.
Advancement Award:
Julio & Maritza Rivera moved up
in the ranks quickest since last
convention.
The Founders Award: Hd and Nitz Yco
For efforts to grow the business and
help other people do the same.
(accepted by Joey Sarmiento, General
Manager of Max Philippines)
Jean and Alan Sickman and
Michelle and Rick Teague were
our first Associates in the Million
Dollar Club.
Team Builder Award
went to Mark Arnold
for promoting the
most rank advancements
within his
organization.
33

TOP RECRUITERS
Passion and Persistence
Kathy Taylor Yokel, of Fairbanks, Alaska, has a diverse set of interests ranging
between the arts and sciences. She has worked as both a teacher and biologist
and has passions for acting, singing, dancing, environmental education, and
soccer.
After an accident sidelined her, Kathy’s doctor recommended MaxGXL ® and,
though reluctant at first, she was willing to try anything that could help her condition.
Six weeks later she was actively researching Max International and plunging into
the business.
“To say I was a neophyte was an understatement,” Kathy said. “I listened to training
audios, read information, and called my senior partner with lots of questions. I
realized I didn’t have a clue how to do this business, so I became a sponge and
allowed myself to be coached by my mentor.”
Kathy is driven by her passion and finds she can’t keep quiet about this company.
She talks to people in her many walks of life including the gym, plane rides, church,
trade shows, and everywhere in between. She started out leading with the product but finds more and more she leads with
the business because of what an amazing opportunity it is. She has also come to find that “no” usually means “not now.” A
recent customer she signed up was someone she originally approached 14 months ago.
“Being competitive and bold in this business helps,” Kathy said. “I read about a gym owner in a magazine, called her up, met
with her, gave her some Max products, did a three-way call with a senior partner and now she is an Associate and product
evangelist. I met my first pro athlete while swimming at the pool. How many Associates have done their “initial contact” in a
bathing suit?”
Kathy has approached people in all walks of life to try Max products, which for her is extremely diverse and consists of family,
friends, neighbors, an opera singer from the Met, coaches, and medical professionals—to name a few. She isn’t shy about
approaching anyone except for perhaps her upline regarding a three-way call. She didn’t want to inconvenience her busy
team members, but has learned that it is essential.
She now describes her method of building the business as one of “scaffolding and support by senior partners” because of
how important their contribution is. She realizes they are the “pillar and tool” in her business building.
“I guess the things that sets me apart,” Kathy said. “Is that I am determined, passionate, and coachable. If you are missing
any of those components it is hard to move forward. Always remember,’what you believe, you become.’”
36

RECOGNITION
RANK ADVANCEMENTS
Congratulations to the Max Associates who have advanced in rank because of their dedicated efforts in sharing the Max WAY!
Allan Aguilar, Philippines
Dr. Julius Alegarbes, Pasig, Philippines
Rodrigo Alombro, Philippines
Maria Fely Amistad, Philippines
Deruth Apangu, Hamilton, ON
Myrna Arorong, Paranaque, Philippines
Melissa Arthur, Lexington, VA
Angel Ayala Lopez, Corozal, PR
Jonathan Balan, Philippines
Lolinie Balita, Philippines
Frederick Baltr, Caguas, PR
Preciosisima Banzon, Philippines
Jerome Boggus Jr. Evans, GA
Lirio and Danilo Borje, Philippines
Lolita Borje, Philippines
Levi Caberto, Philippines
Jose Callejas Jr., Miami, FL
Helena Carreiro, St. Joseph-du-Lac, QC
Ligaya and Eduardo Casantosan, Philippines
Corie Castle, Stakehill, WA
Anita Caverte, Philippines
Joselito Chan, Philippines
Dabu Neil Dominic, Philippines
Josefa Matira De Leon, Calapan City, Philippines
Todd Dulmage, Toronto, ON
Romel Fuenmayor, Doral, FL
Rhoel Gambulao, Philippines
Gaylord Gumpal, Philippines
Margarita Lambo, Philippines
Caberto Levi, Philippines
Andres Lopez Rivera, Comerio, PR
Bronze Associates
Angel Rafael Lopez Rivera, Barranquita, PR
Zayda and Francisco Lopez, Miramar, FL
Giovannie Lopez, Caguas, PR
Ricardo Lopez, Caguas, PR
Dr. T. L. Lowery, Cleveland, TN
Luis Maisonet, Carolina, PR
Mychell Mangubat, Philippines
Elaine Medeiros, Mississauga, ON
Denise and Keith Meehan, Loudon, TN
Alberto Moraga Mora, Caguas, PR
Brenda Murphy, Saint Helens, OR
Bernie Ogilvy, Onehunga, NZ
Teresa Ornido, Philippines
Melissa Owen, Forest, VA
Margot and Francisco Penaranda, Stuart, FL
Merlita Perez, Philippines
Imelda Perjis, Philippines
Elaine Rafols, Cebu, Philippines
Lois Regan, Augusta, GA
Joel Rivera Figueroa, Vega Baja, PR
Ivelisse Romero, Corozal, PR
Jennelyn Rubang, San Pablo, Laguna, Philippines
Mary and Jim Schroeter, Tehachapi, CA
Loreta Julaton Sibayan, Philippines
Annelyn Sunga, Apalit, Pampanga, Philippines
Jacinto and Remedios Tagulao, Philippines
Paul Tesseyman, Rockland, ON
Maria and Ruben Valerio, Reseda, CA
Jacqueline Vande Guchte, Edmonton, AB
Erwin Villanueva, Philippines
37

RECOGNITION
Charlene Burlingame, Fredericton, NB
Jeremias Cariaga, Philippines
Sally Coburn, Chugiak, AK
Camencita Faraon, Philippines
Caroline and James Henderson, Lynchburg, VA
Jonathan Inesta, San German, PR
Dr.Steve Kumar, Auckland, NZ
Preciosa Macasero, Philippines
Ruby Osorio and Luis Arteaga, Naples, FL
Anna and John Bartolome, Philippines
Bee Healthy, LLC, Midville, GA
Jay Christenberry, Seymour, TN
Emma and Nestor Diego, Philippines
Liza Alviar and Nathaniel Estrabo, Philippines
Silver Associates
Gold Associates
Steve Montgomery, Victoria, BC
Alan Poole, Victoria, BC
Daniel Rodriguez, Toa Baja, PR
Anelie and Danilo Sison, Philippines
Billy Steblina, Coral Gables, FL
Cristina Taurozzi, Deux-Montagnes, QC
Anna Townsley, Monument, CO
To read complete profiles of Gold advancements, listed below, please visit www.max.com/recogition.php. Keep
up the great work!
Rachel and Thomas Loo, Auckland, NZ
Imelda Manilag, Taguig City, Philippines
Carmen Nera, Quezon City, Philippines
Al and Karen Prosser, Houlton, ME
Lucita Rodrigo, Philippines
38

RECOGNITION - PLATINUM
Bringing success home
Brian Perez, of the Philippines, had been working in another network
marketing company for several years when the company suddenly closed.
After that, he started working a traditional business. When his friend Greny
Guadamor introduced him to Max International he had no interest in getting
involved in the industry again, despite the fact that his traditional business
was struggling.
business and believed that I could be successful someday.”
Three months later, Greny came back with samples of MaxGXL ® and
explained the Max Code. After giving it some serious thought Brian decided
to join Max. It was that or leave the country and his family to find work in a
foreign land. Brian did this despite some opposition from his family initially.
“My family did not believe in the power of network marketing due to my past
experience,” Brian said. “Despite the criticisms I continued to do my Max
Brian said he studied the company, the compensation plan, and identified the strategies that would make him
successful. In the meantime, he had given a sample of MaxGXL to his aunt who was having significant health
issues. Her results on the products were powerful and Brian became increasingly sold on the validity of the
company.
“I was fully convinced of the effectiveness of the product,” Brian said. “I started sharing the products with other
relatives, friends, and other people who I believed needed it.”
Getting his prospects on the product was the first step to sparking an interest in the company. Recruits soon
followed.
“I can now provide my family with things we didn’t have before,” Brian said. “We have income we didn’t dare
dream of before.”
Platinum Associates
Brian holds weekly meetings in his home and now has the full support of his family who couldn’t be more
excited about Max and the impact it is having on them and the people they love.
39

RECOGNITION - PLATINUM
Duplication equals success in Philippines
Jhoanna Yco, of the Philippines, is grateful to her team, whom
she feels is a big part of her advancement to Platinum and general
success at Max. She said she is humbled by the fact that a lot of the
people she has introduced to the company consider her their “angel”
for helping them improve their health and financial standing.
Jhoanna believes in her mentor who told her that duplication equals
success. She and her team try to talk to three to five people a day
about the company. They are open to talking to anyone about the
company, but more often than not the people they approach are
friends, relatives, and referrals from people they previously talked
to. She varies her approach to use based on the needs of each
prospect. More often than not she leads with the business. When
they see what the product can do, an interest in the business
naturally follows.
Finding three to five people everyday can sometimes be a challenge because it requires a great deal of travel
and can sometimes take all day. The people she talks to are sometimes discouraged by the price of the
product. But many who try it and have great results realize they can actually generate income by introducing it
to others. Those are the same people who end up asking Jhoanna to help them organize a meeting so they can
gather 10 or 15 people together to hear about Max.
“Once they’re done with that, those who will join will be encouraged to go through the system we have
established,” Jhoanna said. “I think it is the system we are following that helps most of us succeed in the
Philippines.”
The system includes opportunity meetings, business-building workshops, new Associate orientation, leadership
training and counseling. The system makes duplication possible for everyone.
“We try to instill in the Philippine Associates the concept that achieving success requires truly believing you are
capable of it,” Jhoanna said. “Once that is accomplished, anything is possible.”
40

RECOGNITION - DIAMOND
Alex called Julio and had Steve Scott on the phone.
Overcoming adversity and daring to dream
Julio and Maritza Rivera, of Puerto Rico, said they are privileged to be
the first Associates outside of North America to reach the Diamond rank.
But far more important for them is helping others achieve the same goal
and fulfill their dreams. They feel their advancement will help create a
stampede of Diamonds on their team in the near future.
The Riveras have overcome adversity to get here. In 2009, the Riveras
were dealing with a very difficult political situation involving some
Associates on their team. It was serious enough that it threatened to
completely undermine their efforts and pull the rug out from under their
business. Their friend and mentor Alex Monterrosa assured them that
Max was a solid company and they would pull through. A few days later
“Steve offered his unconditional support,” Julio said. “The certainty of his commitment to us was without
question. It was the most stunning thing that has ever happened to us.”
Steve Scott offered to come to Puerto Rico to host a Max meeting. Julio promised he would have at least 200
people at the meeting. He went immediately to work to keep his promise. When Steve showed up in Puerto
Rico he spoke to a packed house of over 800 people. That was the beginning of the path that led to achieving
Diamond.
Diamond Associates
“It helped us achieve something even more important than Diamond,” Julio said. “It helped us gather a group of
leaders that are committed to the same objective and our team Dream Builders International was born.”
41

RECOGNITION-DIAMOND
The Riveras were happy to be honored at the Max “All-Star Weekend” Convention. They almost didn’t make it
when Maritza’s father unexpectedly passed away two weeks before the event.
“I knew my father would be really proud and happy for this success,” Maritza said. “That’s why I decided to go
and to dedicate this milestone to him.”
Maritza said her father has been a wonderful example to her of someone who devoted his life to fighting
through adversity to support his family. He passed that spirit on to his family. Her father started working in
network marketing when Maritza was 14. In addition to helping her develop a strong work ethic through his
example, he taught her how to master the techniques of the industry that she would later use herself.
Their experience at convention and the acceptance of fellow Associates was inspiring. Advancing in past
companies would often create animosity among other distributors. But their experience with Max Associates
has been the antithesis of this.
“We received a spectacular welcome at convention, especially from the Diamonds,” Julio said. “They treated us
as if they had known us all their lives and made us feel like we were part of a big family.”
After hitting rock bottom economically at one point in their lives, Julio and Martiza were scared to even dream,
but Max has given them the license to dream again. They can travel, have the home of their dreams, and time
with their children. Equally important is their ability to help their relatives and friends achieve the same success.
Global economic woes have hit Puerto Rico pretty hard and having a viable opportunity to offer people
is no small thing. Julio said he is inspired by people on his team like Carols Marquez whose persistence,
determination, and courage are unflagging even when things don’t go perfectly his way.
Julio said they are even thankful for the adversity in the past because it helps them appreciate the greatness of
the present and the amazing future they anticipate at Max.
42

RECOGNITION - DOUBLE CROWN
Double Crown Associates
Focus on the now and success will follow
Having worked in the industry for nearly two decades, Alan and Jean
Sickman, of Virginia Beach, Virginia, said soon after joining Max that it
would be the last company they would ever work for. That conviction is
firmer today than when they first said it. They have seen the company
transform the lives of countless people, both in terms of health and
finances. Recent developments—such as the release of three powerful
new products and all the exciting announcements at the Max “All-
Star Weekend” Convention last month—have fueled their belief in the
company even more.
daily, will eventually lead to the success we all dream of.
“Coming out of convention, I definitely sensed a lot of optimism and
belief in the potential of this company,” Alan said. Now it’s just a matter
of taking what we have learned and begin the process of realizing our
indiivual potential. Alan outlined several specific steps that, if followed
The steps consist of daring to dream big, maintaining strong personal belief and conviction in the products and
the company, identify and apply core activities to your business every day, stay focused on your goals through
careful evaluation, and following up with prospects. Alan said he is confident that the Associates who follow
these steps will find success.
First, dare to dream big. Don’t allow doubts and fears to diminish your dreams. To accomplish this, Alan
challenged Associates to post a dream board in a place you will look at every day. It will consist of realistic,
achievable interim goals that can be accomplished through daily core activities.
Next, belief. Alan said belief is over 50 percent of the business, belief in yourself, the company, and the
43

RECOGNITION-DOUBLE CROWN
product. If your belief is sincere and deep it will show in your eyes when you approach a prospect. If it isn’t,
that will also show through. Fostering a positive outlook each day, through positive affirmation, will create and
sustain this. If your belief is in order you will achieve your goals, Alan said.
Once that is in place, identify core activities. This will form the catalyst for achieving your goals. If you are
preparing for a marathon you need to do core activities every day to be successful. The same is true of this
business. Talking to people, getting tools and products into their hands, getting them on conference calls and
to home meetings are all core activities that, when you apply on a consistent, daily basis, will lead to recruits.
This will form the foundation of your business.
Assuring that you are achieving those core activities requires focus and careful evaluation. Remember:
W.I.N. “What is Important Now?” You need to continually ask yourself if you are doing things in this moment
that will grow your business and get you closer to your goals. One of the activities you need to be focused on
is following up with prospects. Getting tools and products into people’s hands will more often than not have no
effect if you don’t follow up.
Find an accountability partner. This can be anyone from a spouse, to
a friend, a sponsor or other team member. Ask them to evaluate your
activities on a weekly basis. This is vital to success.
“Evaluate your activities, not your results, every day,” Alan
emphasized. “Then tell your accountability partner, ‘These are the things
I’m making a commitment to do. I want you to call me at least on a
weekly basis and give detailed feedback on what I have accomplished. If
you are focused on the activities, the results will take care of themselves.”
By following these steps, before you know it Napoleon Hill’s words in his
book Think and Grow Rich will become a reality for you when he said,
“When riches come they come so quickly, and with such quantity one
wonders where they have been all along.”
44