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inside this issue
Corporate Message
Raise and Elevate
CEO Message
Setting a New Bar
Training
Passion and Will
MaxGXL TV
Making the Most
Product
Keeping Max in the Lead
FAQ
MaxGXL ® Sport
Inspriation
Patrick Henry Hughes
Max Gives Back
Changing Lives
Max Women in Action
Support and Success
Incentives
1st Annual Diamond and
Leadership Retreat
Benefits
MaxSolutions
Breakout Sessions
Product
Recruiting and Training
International-Philippines
New Max Tools
Philippines
Showcase Incentives
Doctor’s Symposium
Recognition
Top Associate Recruiters
Top Preferred Customer
Recruiters
Rank Advancements
August and September
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CORPORATE MESSAGE
Raise our game, elevate our lives
Mike Larkins, President
When we considered themes for this year’s convention we
wanted something that conveyed not just moving forward,
but growth and achievement. The theme had to inspire and
uplift and Elevate 2009 says all of that.
We at Max have elevated every aspect of our game since Imagine
2008. We have elevated our processes, our product line, our
marketing, our reach and vision. We certainly want to assist all of
you to build your businesses, but we want the spirit of elevation to
permeate every aspect of your lives. It was a great convention. We heard inspiring stories
and received invaluable training. These are powerful motivators. Our job now is to retain
that sense of excitement and inspiration, share the message with others, and make our
lives extraordinary.
Ella Wheeler Wilcox wrote, “There is no chance, no destiny, no fate that can circumvent,
hinder or control the firm resolve of a determined soul.”
I used that short, inspiration-packed poem to motivate a youth group 15 years ago.
Memorizing that poem was one of many requirements the group undertook to earn a trip
to my favorite place on the planet, Sun Valley, Idaho. They did all kinds of fund raising,
from selling pizzas to car washes and cookie bakes. A fishing boat of one local resident
came up missing and we were never certain, but we think someone sold the boat. At each
of our weekly meetings during the six months of preparation we recited the poem.
Each of the 42 members of the youth group arrived in Sun Valley that October for five
glorious days of activities. The young men and women, between 12 and 18, recited the
poem to the hotel’s front desk clerk. By the 20th person, the clerk looked at me and said,
“These other people, could they just go their rooms? I’ve got the poem down. Do you want
to hear me recite it?”
When it came time to leave, the general manager, who observed how the youth conducted
themselves over the five days and heard them repeatedly recite the poem, comped the
entire trip—all the food, lodging, and recreation—we didn’t pay a cent. Over the years,
I crossed paths with many of these young people who have expressed how much they
loved this experience. One returned to Sun Valley on his honeymoon. Another said that he
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1

CORPORATE MESSAGE
had fun but, more importantly, he grew. He said, “It changed my life because I became a determined soul.”
I encourage you to memorize that poem, but more significantly, internalize it and make it part of who you are. Become
determined not only to succeed but to do good. Find ways to bless the lives of those around you, including sharing the
Max message. Obstacles are a natural part of any Associates journey but nothing can hinder a determined soul.
There is a story of an old mule that accidentally he and a friend fell down an abandoned well. The farmer ultimately
determined neither the mule nor the well was worth saving, so they started filling in the well in an effort to put the mule
out of his misery. The first shovelfuls caused the mule to go crazy, braying and kicking in a panic. Then, all of sudden, the
noise stopped. They peered over the well and saw the mule had surrendered to his situation. They kept shoveling dirt,
but no matter how painful the blow, the mule shook it off, stepped up, shook it off, stepped up, until he finally stepped
triumphantly over the top of the well. The very thing that was going to bury him had elevated him out of the predicament
he was in. If we keep the things that matter most in the forefront of our minds, obstacles won’t seem as daunting.
As I toured around the world with Franklin Quest, I found that three things were consistently reported about what matters
to people:
• Health • Financial well-being • Relationships
In our efforts to become an A-company, by living up to the Max Code and being a principle-based company, we want to
do good first and believe the money will follow. We want to impact world health as we provide an economic engine for
countless people across the globe and provide millions of dollars to multiple charities. We want to retain our Associates
at home and abroad by providing world-class personal development training, which we will do with our Max Living
program. We want to create a global community of lasting relationships. We are committed to opening international
markets but only when we are fully ready to support them. As humans we get off course, but we will always acknowledge
when that happens and get back on track. We ask you to help keep us at Corporate on track. The Max Code, which is
principle–not rule–based, will help us do this.
People who live by principles don’t need a lot of rules. When you authentically care about making a difference, it is in
your heart and soul. Three attitudes are displayed in the parable of the Good Samaritan. The first is that of the robber
who says, “Yours is mine.” Next is the passer-by whose attitude is, “What’s yours is yours and mine is mine. I can see
you’ve got problems but good luck with that because I’ve got my own.” Lastly, the Samaritan says, “You’re problem is
my problem, mine is yours. Any resource I have I want to contribute.” If you have the attitude of the Samaritan, principles
dictate positive action and are an extension of who you are.
At Max we are about significance. We believe in real products that will have substantial impact on world health. We
believe in abundance, free enterprise and paying people well for their efforts. We have a world-class compensation plan
that will help you do well while pursuing the things that matter most. You know how valuable what we have is—now it’s
a matter of sharing. Sharing Max and its products with friends is something that we, as determined souls, are obligated
to do. It’s time to stand up and make it happen.
2

CEO MESSAGE
SETTING A NEW BAr IN THE INduSTrY
Peter Nordberg, CEO
We should all be proud of where we are as a company as we near the end of our third
year. Let me give you some specific examples:
• In August alone, 37 Associates qualified for Gold
• Since last convention, we had nine new Diamond Associates
• In July and August—in what are historically the slowest months in network marketing—we
had absolutely our biggest months ever
• We’re just finishing our new facilities which show exceptionally well
• We opened our first foreign market—the Philippines—and in the first month of operation
we’re already showing amazing growth with over 2,000 Associates and over 100 Preferred
Customers
• Each week we attract more and more strong, high-quality leaders
• Our Top 10 states and provinces in North America are:
10. Washington State
9. New York
8. Hawaii
7. Alberta, Canada
6. British Columbia, Canada
5. Florida
4. Utah
3. Ontario, Canada
2. (and climbing): Texas
1. (For a second year in a row): California
I want to thank all of you for making Max the successful company it is. Keep up the good work.
I just wanted to share a little personal background information. Prior to being at Max International, I was commuting
between London and San Francisco helping to turn around a company. One of the investment bankers I had worked
with before was involved with an interesting opportunity in Salt Lake City. He was working with a small group of
entrepreneurs and they had some very interesting projects.
I subsequently flew to New York and met Steve Scott and Fred Ninow, and talked to them about one of the projects. One
of the projects was a software program aimed at protecting children on-line. I agreed to join them in what amounted to
a crusade because of the importance of that mission.
Later I met Greg Fullerton in Salt Lake. That project still lingers somewhat, and we are finalizing some potential distribution
3

CEO MESSAGE
agreements with investors. Near the same time, they had begun another firm in the Health and Wellness sector. They
determined that the only way to market this product was through a process of one-to-one conversations. Some months
later, they asked me to help with that company and I agreed. Our working relationship was strong right from the start.
Moreover, the product had affected my life personally.
Two Septembers ago, I first got involved in the company publicly. At the first annual convention, I began to meet people
and hear their stories. To be completely honest, my first thought was, ‘Wow, how weird is this?’ I didn’t have any
experience with this type of personal and direct feedback and, frankly, it took me by surprise. But the more people I met,
the more fascinating the business became.
I think all this came together for a purpose. Why do I think that? I’ve been fortunate in my career in two previous
companies where everything lined up properly: the product, the market, the timing, the people, and the execution,
along with some very good luck! We were able to take a couple of start-up companies to great success. Based on that
experience, I can tell you that the confluence of factors that lead to where we are today is no coincidence. And we will
not miss that mark. We are establishing a new bar of excellence for network marketing companies.
Think of all that makes Max stand out:
• The science we bring to market
• The compensation plan we offer
• The team we have assembled to execute our strategic plan
• The new leadership that joins Max every day
• Add to that the ethical and—yes—‘Elevated’ guiding principles we will adhere to while building this business
and I think you’ll agree that Max will positively impact lives across the entire world
My friends, we have the opportunity to build what I call a ‘generational business.’ It is right in front of us all and we owe
it to ourselves, our teams, our friends and our families to get fully involved. Collectively we have the ability to powerfully
and dramatically improve peoples’ lives—both their health and wellness and their financial well-being.
It is this remarkable potential that wakes me up at early hours, keeps me on my toes, and energizes me. Because right
here, right now, we have such a powerful instrument to change lives for the better. I would like nothing more than to have
the opportunity for my two children, Zachary and Sadie, to work for this company some day.
My friends, just as our management team brought Max International to you, I ask that you bring it to your friends, family,
and co-workers. I ask you to tirelessly share with them—and anyone else you know—this truly unique opportunity for
people to wonderfully change their lives. And once they do, and you have had that impact on someone, you’ll have that
wonderful sense of being part of something bigger than yourself. At Max, and a time or two before, I’ve been blessed to
have that experience. And I can assure that it truly is an amazing feeling.
4

TRAINING
PASSION ANd WILL
Create limitless potential
Greg Fullerton
Live each day as if it is your last. Heard that one before? It’s not a bad motto to live by, but saying it
and doing it are two different things. Sometimes living our passions means going down roads we don’t
anticipate for ourselves.
Going to college was something Greg Fullerton said he grew up thinking was the thing to do. So when it came time to
go—he went. He lived in an apartment that was so small he could reach the bathroom from his bed. He worked at a gift
shop at the Airport Hilton scraping together barely enough money to get by.
“I came home one night to my little apartment—stressed out and in tears because I was so unhappy—and I remember
thinking so clearly that I was going to quit college,” Greg said. “I dropped out. You can imagine how that sounded to those
who loved me. ‘How can you drop out of college? You need to go to college—and you should.’ But it wasn’t for me.”
Then through a series of circumstances, Greg decided to start a company with others that would become Franklin
Quest, and later Franklin Covey. Telling his family he was starting a seminar company went over about as well as his
decision to leave college. It didn’t get easier from there. The guy who ran the company told Greg he would never teach
because he didn’t have the skills.
“I didn’t believe that, because I’ve been passionate my whole life about sharing what I felt, sharing principles I’ve
learned, getting in front of people, talking to people. I was very passionate about that,” Greg said. “Mike quoted a poem
today that I really love, ‘There is no chance, no destiny, no fate, that can circumvent, hinder or control the firm resolve
of a determined soul,’ There was no way I was not going to do this. But it was tough.”
Greg essentially spent the next nine years on the road. A typical week was spent in five different cities during the week,
back home on Saturday to pick up his shirts at the cleaners, and fly off again on Sunday. “It was brutal,” Greg said. “It
required a lot of sacrifice but I learned the power of passion through those hard times.”
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TRAINING
On one trip in the late ’80s, back when Greg was a “good-looking” 340 pounds, he sat next to a woman, who, he said,
had “the hugest hair I’d ever seen.” She took the only available seat—right next to his—and proceeded to set her
hair on fire in a failed attempt to light a cigarette. After they contained the fire, the lady—now wearing the towels the
stewardess’s used to put it out as a hat—the woman sat back and lit a cigarette.
One of Greg’s first seminars on time management, at a beauty salon (where the same philosophical Greg who earlier in
his career deduced that “one should never cook bacon naked”) discovered, “there is a natural law that freshly cut hair
clings to your suit when you are nervous” and that people occasionally ask questions not included on training videos. A
woman asked him to expand on the concept of needing to leave your comfort zone to reach a goal. “uhhhh eeeyeah,”
Greg improvised. “To reach a goal you really, really, really need to leave your comfort zone.” As tough as it got at times,
Greg said he wouldn’t change a thing in those nine years.
“I discovered that even though it sometimes isn’t popular and gets daunting at times, living your passion is the only way
to go,” Greg said.
When you combine passion with personal will, there is no limit to what you can accomplish. His daughter Carly taught
him his greatest lesson on personal will as a new-born baby delivered at 22 weeks of gestation. At the time of her birth
in 1991, a baby this premature had never survived. The doctor told them there was not a high probability of success and
it would probably not come out well. He recommended that they opt to not resuscitate unless there was a heartbeat.
Without hesitation, Greg told them to resuscitate. They brought out pamphlets, one of which was called, “When hello
means goodbye.” It was a very tough time.
“This was an event in my life that I clearly had no control over,” Greg said. “It was based on Carly’s will and the grace of
God. She made it through that first critical 24-hour period and the next and the next and the next. Then, on the seventh
day her respirator slipped and her stomach popped. Bad deal. Can you imagine? Her stomach couldn’t have been
bigger than my fingertip. They had to sew it together. The doctors said it was like trying to sew cottage cheese together.
I know it was because of her will to live that she survived that experience.
“The thoughts we have, our aspirations and dreams, the things we would like to do for others. Our hopes and our fears.
Every time you meet someone, it is an opportunity. And so many times we throw them away. I believe if we elevate our
passions, identify those things that we really value, and start to bring our passion and performance in line with those,
incredible things can happen. I really believe that if we elevate our will to be committed to those things that we are
passionate about and live the life we want to live, marvelous things will happen.
“Live each day as if it were your last. You know if you say that every day, one day you’ll be right. So I have to
ask myself if this was my last day, would I be doing what I’m doing right now? Yes. I believe everything that
has happened in my life has got me where I am right now. Let’s elevate our love, elevate our will, elevate our
passion and we can and will make a difference in the lives of millions and millions of people.”
6

MAXGXL Tv
ACCELErATING THE MAX MESSAGE WITH MAXGXL TV
Steve Scott, Co-Founder
From the moment I first met dr. Keller I knew we had
something that had to go out to the world. Greg, Fred,
and I were all on the same page in our conviction
that the only way to market MaxGXL ® was through
network marketing. Getting involved in this industry
has allowed me to make friends all over the world. I
love that about it. The one drawback to this industry
is it can be frustratingly slow, especially when you’re
used to the pace of TV.
On TV, I advertise a product and either write a big check because it’s a bomb or cash a check because it’s a gushing oil
well. But success or failure, it happened quick. Ever since we founded this company I’ve been looking forward to the
time that we could combine the two industries. With the introduction of MaxGXL TV we have finally started down that
road. Adding the Internet to the equation (and we now own max.com) we have a truly multi-faceted marketing tool.
MaxGXL TV includes:
• Expert opinions of Max and its products by respected medical professionals
• Powerful testimonials from athletes using MaxGXL and other Max products
• Success stories from Associates throughout the company, many of whom are first-time network marketers
Invite your friends to join you every Monday night to watch a 7 p.m. PST, 8 p.m. MST DirectTV, Channel 92 and 318
broadcast. A group in Texas rented a theater for the September 28th premiere. Some of our friends in California reserved
three or four sports bars. Inviting people into your home can be equally effective, though on a somewhat smaller scale.
If you live on the East coast, and don’t get the broadcast until 10 p.m., tape it and show it to your friends the next night.
That’s why we have TiVo! Modern technology allows you get creative with how you use this tool.
Regardless of the background of your prospect—athletics, medicine, business or someone simply interested in improving
health or increasing wealth (which basically includes everyone)—MaxGXL TV is a powerful tool. If you have a prospect
who couldn’t make it to your home to watch the broadcast, simply get them on the phone the next day. If they are sitting
at a computer, ask them go to max.com, click on the MaxGXL TV icon, and get instant access to valuable information in
their specific area of interest. It is divided into different sections allowing you to customize your approach. You can also
purchase a 5-pack of MaxGXL TV DVDs for $9.95 and hand them out.
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MAXGXL Tv
MAKING THE MOST OF MAXGXL TV
Rick Teague, Triple Diamond Associate
As one of Max International’s most successful field leaders, rick Teague shared his strategies and
tactics for maximizing the MaxGXL TV broadcasts. Find out which of these work best for you.
• Commit to doing it consistently every week.
• Approach each event as if it is the biggest and most important—because it is.
• Before contacting prospects, get in the proper frame of mind. If you need an attitude
adjustment, talk to someone in your upline and get pumped about the business.
• Invite more people than you expect to be there. If you know an event is coming up in
two weeks start inviting now. Don’t wait until two or three days before the event.
Get them as interested as possible in advance.
• If you think 20 will come, set up about 10 chairs. It’s better for you to drag out more
chairs with that wild where-are-all-these-people-coming-from look in your eyes, than
for half of the chairs to be empty.
• Try to recruit people before the event. If a prospect becomes an Associate before the event, they can bring their
own downline and prospects and the event expands that much more.
• Always have music playing as your guests arrive. Silence is bad!
• Be aware of temperature control. Don’t roast your guests. The cooler the temperature, the clearer people think.
• Don’t wait until later to follow-up. Before your guests leave the event ask them if they can think of any reason not
to get started right now. Go over the Diamond Pack and sign them up on the spot.
• Always tell your guests the show will air the same time next week. Let them help you fill in even more seats next
time. Sit down with them right then to make a list of friends they could invite and even offer to help make the calls.
• Follow-up with friends who couldn’t make it and ask them to go to max.com and access the information they
missed the night before. Invite them to the next event.
• Follow the lead of our Texas and California Associates and make it a big event. Pool your resources to reserve
theatres, sports bars and other big venues. Make it the huge deal it is. MaxGXL TV could blow the socks off
this industry!
8

PRODuCT
CELLGEVITY
Keeping Max in the lead
Dave Bagley
Max International’s acquisition of CellGevity’s technology and assets will keep us on the cutting edge of
technology, research, development and distribution for years to come. It is part of Max’s ongoing commitment
to become the global glutathione leader.
“Selling mediocre products to get a paycheck may be acceptable at other companies but it is not allowed here,” said dave
Bagley, the Vice President of Product Development. “Anti-aging products are projected to rise in sales $30.7 billion in 2009,
so worldwide acceptance of what we have to offer should come as no surprise in the coming years.”
dave sat down with CellGevity Co-founders dr. Herb Nagasawa, dr. Scott Nagasawa and Scott Momii. dr. Herb Nagasawa’s
glutathione research over the last 30 years is at the core of CellGevity and is the reason it came into existence. “I can tell you
without equivocation that glutathione is the most important endogenous antioxidant there is,” dr. Herb Nagasawa said. “It
is manufactured by the body and is the only antioxidant that can recycle itself.”
From compound to partnership
It all started when Herb placed a phone call to his son, Scott Nagasawa. Herb enthusiastically asked Scott if he was
interested in buying the rights to his compounds developed at the University of Minnesota and the VA Medical Center,
where the research was conducted.
“I felt this was out of character for Herb because he never got excited about anything and never really shared the results of his
research with us and was told this was by far his best discovery.” Scott said. “ These compounds were not only effective when
given intravenously but equally effective when given orally. This was extraordinary data. He repeated the experiment two additional
times and got similar results. He felt this compound needed to be commercialized and be available to the general public.”
Thus CellGevity came to be. Scott Momii got involved because of his extensive business background. He became the CEO of
CellGevity and oversaw all aspects of the business development and operations, including manufacturing, patent management,
and licensing. It didn’t take much to convince him that this was a team and a company he wanted to be associated with.
9

PRODuCT
“dr. Herb Nagasawa’s findings were published in prestigious, international, peer-reviewed, scientific journals,” Scott Momii
said. “As far as I was concerned his science was rock-solid. dr. Nagasawa also had the foresight to apply for patents for his
technology, so it could be proprietary to a company.”
Keller/Nagasawa Synergy
Scott Nagasawa said there are over 75,000 published articles on glutathione. Yet with all of the research and literature there
were very few researchers looking for better methods to increase the production of glutathione in the body.
“dr. Keller’s scientific breakthrough is really in his unique formulation,” dr. Scott Nagasawa said. “It not only provides the
building blocks for glutathione but also key nutrients that support their absorption as well as their function and other key
ingredients that support glutathione itself. As you know, the unique formula has been proven in a clinical trial to increase
glutathione levels.”
dr. Scott Nagasawa said that as a medicinal chemist dr. Herb Nagasawa’s approach was a solution through chemistry.
“Herb synthesized and screened in the laboratory dozens and dozens of compounds for toxicity and their oral activity,”
Scott Nagasawa said. “Those that showed no toxicity and highly oral activity were further screened for their delivery
characteristics. The technology utilized by Herb is often seen in the pharmaceutical industry where they have identified an
active compound when given intraveneously but when given orally it loses some or all of its activity.. Herb’s technology—
what he is an expert at— takes the active compound and converts it into what we call a precursor compound, that can get
through the digestive tract and into the cell. From there a metabolic process occurs, releasing cysteine which is incorporated
into glutathione synthesis.”
Momii said CellGevity considered many different companies before coming to Max. After much due diligence their research
revealed Max was a perfect fit. Max shared CellGevity’s vision of being a leader in glutathione technology.
“Max is dedicated to glutathione and understands the glutathione market,” Momii said. “Max has a seasoned leadership
team with Co-founders having a commitment and belief in glutathione. We could not have found a better partner. For us it
was a hand-in-glove fit and we are excited to be part of the Max family.”
“The overwhelming question is the synergy between the quests of dr. Keller and dr. Nagasawa and the collective visions of
future research and development for Max International and CellGevity,” dave said. “Our commitment is to make every effort
to honor what dr. Keller initiated while implementing dr. Nagasawa’s technology and research over the last 40 years into the
space of Max International. We will follow through on that commitment and take that technology to the world.”
10

FAQ-MAXGXL ® SPORT
INTrOduCING MAXGXL ® SPORT
The MaxGXL answer for everyone- from the average person to the professional athlete.
We are excited to introduce the newest in the line of glutathione products from
Max International, MaxGXL Sport, which further demonstrates Max’s position
as the glutathione leader. Originally announced with a limited release at the
Elevate 2009 Convention, MaxGXL Sport has now been fully released for sale
and is available at www.max.com and on your personalized Max4U website.
The same great MaxGXL with the added assurance of NSF Certified for
Sport certification MaxGXL Sport contains the exact same ingredients as
regular MaxGXL and produces the same amazing results. The difference
is that MaxGXL Sport carries the prestigious NSF Certified for Sport
certification which carries with it strict standards of manufacturing and
testing to ensure the product is free from any and all materials on the banned
substances lists maintained by various organizations such as WADA, the
NFL, the NBA, and Major League Baseball. These organizations have
all chosen NSF’s Certified for Sport program to help verify the products their athletes use are safe and free of banned
substances. In order to achieve this level of certification, MaxGXL Sport is tested for over 130 different metabolites.
Whether you’re a weekend warrior, professional athlete, or just an average person, MaxGXL Sport gives you the MaxGXL
benefits you’re used to seeing along with the added assurance that NSF Certified for Sport certification brings.
MaxGXL Sport FAQs
How is MaxGXL Sport different from standard MaxGXL?
A: MaxGXL Sport is made with the exact same ingredients as MaxGXL, but goes through a strict manufacturing and
testing process to meet NSF Certified for Sport quality standards. This means that NSF certifies that the product is
free of any and all materials that are found on the banned substances list giving athletes peace of mind when taking
MaxGXL.
What is the cost of MaxGXL Sport?
A: MaxGXL Sport costs exactly the same as regular MaxGXL, $69 wholesale and $85 retail.
Why is Max International offering MaxGXL Sport?
A: MaxGXL Sport represents Max’s commitment to provide best in class products. NSF Certified for SportTM
11

FAQ-MAXGXL ® SPORT
certification proves that MaxGXL can stand up to even the most rigorous of independent testing standards. Athletes of
all types have reported benefits from taking MaxGXL and now they can take MaxGXL Sport knowing the product is not
only effective, but also certified to be free of banned substances.
Who is NSF and what does NSF stand for?
A: NSF International is a not-for-profit, non-governmental organization that was founded in 1944 as the National
Sanitation Foundation. NSF provides public health and safety-related information to concerned consumers around the
world. NSF provides its respected services to manufacturers in over 100 countries. NSF is widely recognized as the
authority in product testing and verification. read more about NSF here.
read more about NSF at http://NSF.org/media/news/abs_landing.asp.
Why is MaxGXL Sport in a bottle and made with vegetable capsules?
A: NSF Sport Certification requires a strict manufacturing and record keeping process. By manufacturing the GXL
Sport in Vegetable Capsules, it is one added step of assurance to the NSF auditors that production runs of MaxGXL
and MaxGXL Sport are separate and distinct from each other.
Is MaxGXL Sport a result of the acquisition of CellGevity?
A: No. However, both the release of MaxGXL Sport and the acquisition of CellGevity further enhance Max
International’s position as the glutathione leader.
Does MaxGXL Sport include different ingredients from MaxGXL?
A: No, they use the exact same ingredients, only the packaging is different.
Would non-athletes have any benefits of using MaxGXL Sport?
A: Everyone from the average person to the professional athlete can enjoy the benefits of MaxGXL Sport.
12

INSPIRATION
A dIFFErENT rOAd TO THEIr drEAMS
Patrick John and Patrick Henry Hughes
“Pregnant” and “expecting” are synonymous terms for a reason. Expectations are a natural part of childbirth. Like
all expectant parents, Patrick John and Patricia Hughes wanted their first-born child to have all the opportunities for
success and happiness that any child would have.
When their son was born without eyes and a tightening of the limbs that made straightening his arms impossible—and
would make him reliant on a wheelchair for mobility—it was devastating. Suddenly they found themselves having to
redefine their expectations and dreams for their little son. In the weeks and months after his birth, Patrick John said he
and Patricia buried dream after dream as they cried themselves to sleep each night wondering, “what next?”
“As scary as the things we knew about our son were, even scarier were the things we didn’t know,” Patrick John said.
“How would he develop cognitively and what else would go wrong in the coming weeks and months?
The Hughes weren’t even sure how long their son would live.
“My wife and I started to develop a new set of goals and dreams for Patrick, sometimes just
small ones like getting him to smile and take his food,” Patrick John said. “We readjusted
our lives, our goals, and what our expectations were. We still held out hope for the greatest
things that could happen for our son.”
In the years since, that hope was fulfilled in ways they could barely conceive of. Patrick
Henry showed a natural affinity for music and could pluck out tunes on the piano by ear
by the time he was two.
13

INSPIRATION
“I was ecstatic,” Patrick John said. “I thought, okay, we’re not going to play baseball but we are going to play music
together and that’s real exciting. Let’s see how far we can run with this.”
Patrick Henry could have gone to any number of schools with his high GPA, but decided on University of Lousville, which
turned out to be a great decision. When the band director, Dr. Greg Byrne, suggested Patrick Henry become part of the
marching band it was initially puzzling to Patrick Henry and his dad, but would ultimately be life-changing. Patrick John
and Patrick Henry became a two-person member of the band, with Patrick Henry playing trumpet and his dad pushing.
This led to a six-minute feature on ESPN and opportunities to travel throughout the country sharing their story.
“I had the dream all parents have for their children, that my son would find a way to be successful, to be good and happy
at whatever he was doing,” Patrick John said.
Patrick Henry has fulfilled that in spades. In addition to his 3.98 GPA as a senior studying Spanish at the university of
Louisville, Patrick Henry has written a book, I Am Potential: Eight Lessons on Living, Loving, and Reaching Your Dreams.
As a recording artist, he has one CD out and is working on a second.
Patrick John has found inspiration in his son’s infectious attitude.
Patrick Henry has never felt sorry for himself or made excuses. He
thinks of his disabilities as abilities.
In an interview with Oprah, Patrick Henry revealed how his lack of
vision was one of those abilities.
“There are those with sight who tend to judge people for what they
see on the outside,” Patrick Henry said. “Their skin color, hair style,
or the clothing they wear. I can’t see that. I only see that which is
within a person.”
Having Patrick Henry in his life has brought everything into perspective for Patrick John.
“He’s my hero,” Patrick John said. “What he goes through, it’s taught me that I don’t really have any complaints. I guess
a father couldn’t ask for any more than the relationship that I have with Patrick.”
Max Associates stood in line for over an hour to have a chance to talk to Patrick Henry, shake his hand, and give him
a hug. There are undoubtedly times when this business can feel daunting and success almost out of reach. But in
that moment, as they looked into the sightless eyes of Patrick Henry, and felt the power of his spirit, the words of Ella
Wheeler Wilcox, from the previous day’s meeting, no doubt rang—if not in their ears—certainly in their souls, “There is
no chance, no destiny, no fate that can circumvent, hinder or control the firm resolve of a determined soul.”
14

MAX GIvES BACK
MAX GIVES BACK
Changing lives in Honduras
Amigos of Honduras has been funding and overseeing water and school projects in rural areas
of Honduras for the last five years. Max International has been honored to contribute time and
money for the last two of those years.
Ryan Laws, co-founder and chairman of Amigos of Honduras, updated Max Associates on
what has been accomplished, and what their contributions helped fund, since our Imagine 2008
convention. In addition to water and school projects, Amigos of Honduras funds projects that
help prevent the spread of AIDS in children, among other things.
Water is life and opportunity for many rural villages. Many of the people who work on, and benefit from, such projects
experience running water for the first time in their lives. Once water is readily available in a village, Amigos for Honduras
funds the building of a school. The government will then pay a teacher and provide children with one meal a day, which
is almost without exception their only meal, Ryan said.
“The villagers do all the work,” ryan said. “It takes months and months of work and they are always happy to do it.”
Amigos has also been doing ongoing work with a local AIDS clinic. Honduras has the second highest rate of AIDS in the
western hemisphere behind Haiti. Many children contract the HIV virus through breast milk. Amigos provides formula to
the clinic in an attempt to prevent the problem from perpetuating itself over time.
Ryan told the story of a little four-month-old girl they met last year named Genesis. Genesis was very sick and her
mother didn’t have any money. Amigos sent money for Genesis to Valerie (who runs the AIdS clinic from her tiny office
on the second floor of the AIdS clinic). Valerie took Genesis to a local children’s hospital. Valerie’s experience at the
hospital had such a profound effect on her, she wrote a letter to Amigos which she titled The Bowels of Hell. In it she said
that the term “Bowels of Hell” had always conjured mythical images of Satan sitting by a pit of flaming fire. But after her
experience with Genesis at the children’s hospital she realized it was a real place. She painted the following picture:
The Bowels of Hell is the emergency room where we were sent after the
cardiologist looked at our precious Genesis and realized how gravely ill she
was. Three children share a bed and still others need to sleep on their parent’s
hip because there are not enough beds. It’s where you share a bed with a
dead baby for hours before anyone has time to remove him. Your frustration at
not speaking better Spanish becomes futile when you realize what you think
should be done can’t be done—you are in a country without resources. When
a baby dies in the Bowels of Hell, which seems to happen every few hours,
15

MAX GIvES BACK
the mothers all turn at the sound of the mother’s wails. They pale
and gravitate toward her thinking, ‘Thank heavens it’s not my
baby’ then rush back to their own babies when they realize their’s
could be next. At 9:30, our sweet Genesis left and went straight
to heaven. Thank you for all your help and prayers.
“We didn’t save Genesis,” ryan said. “But we did save Ariel.
Since we started this five years ago the death rate of babies in
our little area in Roatan is not big but we affect them and we save
them. You helped us do that. Formula alone helps us save lives
and is what you are doing. You have made a big difference in the
last twelve months.”
Because of donations some children who may not have survived have a chance at life, while water projects provide
running water, schools, teachers and food for an increased opportunity for future success. ryan said that after five years
you can see how their work is paying off.
“You can see a difference in the kids,” ryan said. “They are cleaner, healthier and happier. They are going to school and
have clean water and at least one meal a day. The difference is visible.”
Vice President of sales Bob Kaelin announced that Max International has adopted a mountain in rural Honduras.
Preparations for a water project in a village called El Capitan on Max’s mountain are in the works. We have contracted
with the villagers to do the work but it will take $50,000 to provide the supplies and materials to bring water, build a
storage tank and build a school. We got a great start at Elevate 2009, where Associates donated $5,200 and monthly
pledges totaling $18,000. Thank you for your donations and for helping to make a huge difference in the lives of these
people.
If you would like to make a donation you can go directly through Amigos of Honduras at www.amigosofhonduras.
org or mail donations or pledge cards to Amigos of Honduras, 233 North 1250 West Centerville, Utah 84014
or Max International, 7090 South Union Park Ave, Suite 500, Salt Lake City, UT 84047.
Bob reported on other projects Max Associates are helping with. Generous donations of more than $15,000 went toward
buying over 500 books for the School With No Name in Salt Lake, along with 300 pairs of shoes and boots for Salt Lake’s
homeless. The children of Cancun, Mexico received 300 pairs of shoes and school supplies for four elementary schools
were donated.
Bob quoted Winston Churchill who said, “We make a living by what we get, but we make a life by what we give.” Max
thanks all of the Associates who continue to contribute to these very worthwhile causes.
16

MAX WOMEN IN ACTION
FINdING BALANCE
Support and success through Max Women in Action
Elaine Lynas and Tammy Gingras
President Mike Larkins praised women as the backbone of this industry. Every day they care for their
families, run taxi services—taking children to soccer practice and to and from school—and any number
of other activities on top of building a Max business or supporting their husbands in doing that.
Max Women in Action is one of the cornerstones of Max Living. It will consist of events, webinars and conference calls
specifically designed for women, to help them successfully navigate through the complex tapestry of their lives. Max
Women in Action began as the result of a conversation between a group of women on their way to an event in Rochester,
New York, last November. Tammy Gingras and Elaine Lynas spearheaded Max Women in Action to inspire women to
maintain balance as they build their Max businesses.
“When you’ve got an incredible business like we’ve got here, you want to find time to make it work,” Elaine said. The
group has already hosted two sold-out events and they have weekly conference calls on Tuesday at 7 p.m. Pacific and
10 p.m. Eastern. The number is 712-338-8105, pin code 994473#.
Whether women are looking for ways to build their business, manage their time, or just find inspiration from other
women who understand what they are going through, they will find the support they need through Max Women in Action.
Max women are involved with the business on many different levels. Sometimes their role is primarily that of a support
to their husbands, while others are working the business by themselves. Occasionally, women may have husbands who
have to be convinced they are doing something worthwhile.
“I always tell women if they don’t have supportive husbands it’s okay, when the checks start rolling in they’ll start supporting
you,” Tammy said. “Most of us aren’t money driven. If you want to reach the hearts it’s all about purpose and family and we
are purpose-driven beings. So, trust me, you want women on your teams. We’re the ones that hold it all together. We’re the
glue.” “This is for everybody—Canada, u.S. the Philippines,” Elaine said. “It’s for the women in Australia and other areas of
the world when we open there. It’s for all of us, so pass the word to other people on your teams.” Of course, women aren’t
the only ones involved. Tammy and Elaine both acknowledged vital support from their husbands and Associates like Jim
Fitzpatrick who has helped by creating e-flyers and generally championing their cause.
“We hope to give women not only encouragement and motivation but to hear their challenges and struggles,” Elaine
said. “Working together, all of us can do this.”
17

INCENTIvES
1ST ANNuAL dIAMONd/ ANd LEAdErSHIP CELEBrATION
All Associates Eligible for Hawaii Event
One of the biggest announcements of Elevate 2009 was the 1st Annual Diamond and Leadership
Celebration, May 22-28, 2010, which every Max Associate can qualify to attend.
This is the Max International rewards trip you do not want to miss! Imagine seven days and six nights in paradise at the
incomparable Grand Wailea Resort and Spa in Maui. You can qualify just by building your Max businesses from Sept.
1, 2009 to Feb. 28, 2010.
This incentive is very similar to the Elevate to Convention incentive, which helped hundreds of Associates receive free
convention registration and more. Associates earn points by enrolling new Associates who purchase a product pack,
and through the rank advancements they and their personally sponsored Associates achieve:
• 3 Points: Sponsor new Associates who purchase a Diamond Product Pack
• 2 Points: Sponsor new Associates who purchase a Super Achiever Pack
• 1 Point: Sponsor new Associates who purchase a Home Pack
• 1 Point: For each Rank advancement to Bronze and Silver, for you and your personally sponsored Associates
• 2 Points: For Gold advancement, for you and your personally sponsored Associates
• 3 Points: For Platinum advancement, for you and your personally sponsored Associates
• 5 Points: For Diamond advancement, for you and your personally sponsored Associates
18

INCENTIvES
The point total Associates must reach to qualify for the trip is based on the paid-as rank of September 1, 2009:
• Associates: 75 Points
• Bronze / Silver: 70 Points
• Gold: 65 Points
• Platinum: 60 Points
• Diamond: 20 Points or 3 months paid-as Diamond during the qualifying period
Example: Your paid-as rank on September 1, 2009 is Silver. By February 28, 2010, you would need to earn at least 70
points to earn your way to Maui.
The top points earner in each of the six rank categories—Associate, Bronze, Silver, Gold, Platinum and
Diamond—will each receive $1,000 in Maui at the Welcome Reception.
You will never forget the fun, sun, training, relationship building and entertainment this event will deliver as you celebrate
your successes with the Max International management team and your Diamond Associate Leaders.
Find full incentive rules on www.max.com. Aloha!
19

BENEFITS
MAXSOLuTIONS
Even more reasons to be a Max Associate
During Elevate 2009, Mike Larkins, President of Max International, unveiled one of the convention’s surprises—
MaxSolutions.
MaxSolutions is an exclusive package of benefits that help Associates manage and protect their business, and enjoy the
fruits of their labor. Unlike other, limited perks some companies may provide their distributors, MaxSolutions is available
to every Associate from day one, and it’s free!
The four elements of MaxSolutions are:
• MaxCoverage: Insurance for your Max International business
• MaxHealth: Access to personalized and affordable health and dental insurance
• MaxVIP: A Virtual Personal Assistant, ready to serve your needs 24/7
• MaxPro: Discount business services that help you work smarter
Visit www.max.com/maxsolutions for additional details, and login to your back office for information on how to use
these benefits. We are confident that you will greatly enjoy these exclusive perks and find them extremely useful in your
business. You’ll also find MaxSolutions to be a great incentive for new people to enroll with Max International.
We will be expanding the discounts available through MaxPro, so visit our website often for updates.
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MAXGXL ANd MAX N-FuzE
Partner for total cell health
Dr. Daria Davidson
In medicine the subject of glutathione is coming up a lot recently, according to Dr. Daria
Davidson. Yet as recently as three years ago, if you asked a doctor what he or she remembered
about glutathione from medical school, a common response would have more than likely been,
“uh—not much.”
“A couple years ago I asked one doctor who had never heard about Max what she remembered
about glutathione and she said, ‘It’s the guardian of the cell,’” dr. davidson recalled.
dr. davidson thought, ‘Wow’ and asked, “What made you say that?” Her friend responded,
“When I was in med school they talked about glutathione being like a guardian that stood on a mountaintop and looked
out over the valley of the cell, and it made sure that everything that occurred was safe. I would even have dreams about
this thing they called the guardian of the cell.” dr. davidson said she loves the terminology “guardian of the cell” because
that is exactly what it is. The currency of each cell is called ATP, which is a little packet of energy made in the part of the
cell called the mitochondria. Every cell has many mitochondria, some 10,000, others a million or more, depending on
how much ATP that cell needs to produce for its specific needs. ATP provides the energy for the cell. If there is zero ATP
activity, the cell is dead.
Dr. Davidson talked about the complex nature of the cell and why glutathione truly acts as its guardian. Glutathione is
necessary for the optimal production of ATP. Free radicals constantly spin off with the production of ATP and glutathione
rapidly and efficiently controls free radicals. The cell is wise and knows when it doesn’t have enough glutathione. The cell
responds by decreasing its own production of ATP so it doesn’t set itself on fire.
What reduced the production of glutathione, Dr. Davidson asked. If we don’t get enough sleep it goes down. As we get
older it goes down. Intense exercise can decrease the supply of glutathione, thus the need for recovery time. Toxins and
free radicals attach to the body and your body wants to get rid of them, she explained.
MaxGXL ® , as we know, has been shown to increase the body’s production of glutathione. With increased glutathione
production the cells have a resource they didn’t have before and the natural activity of the cell will improve and create a
more optimal number of ATP packets in that cell. The body’s immune cells are very metabolically active and they have a
lot of work to do. If they do their job better it’s probable you will be healthier.
“Cellular inflammation is a very common thing,” dr. davidson said. “Glutathione decreases cellular inflammation. If the
cell is less inflamed it will do its job better. The cell is therefore healthier and so is the organ it is a part of. Glutathione also
helps vitamins C and E recycle themselves.”
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eakouT: ProducT
Dr. Davidson pointed out that while glutathione is the guardian of the cell, superoxide dismutase (SOD), catalase and
CoQ10 do a lot of work as well. How do we keep ATP production up? How do we put the fires out inside the cells? How
do we keep toxins out of the cells? How do we keep all the enzymes working well within the cells? It’s a very complicated
process and Max N-Fuze TM is designed to help answer those needs. With its nano-particles, Max N-FuzeTM is able to
provide nutrients the cell needs almost immediately.
“You also want to eat well, exercise, breathe plenty of fresh air and do all the other healthy things that are good for your
body,” dr. davidson said. “There’s no question that glutathione is the master antioxidant and the guardian of the cell.
MaxGXL will support its natural production. Max N-Fuze also helps to support the production of glutathione, while
it answers the other needs of the cell and brings it full circle.”
22

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MAXIMIzING COMPENSATION PLAN POTENTIAL
With the Max Action Plan
Todd Strand, Ryan Vanderpool
More important than knowing exactly how the compensation plan
works is making it work for you. Platinum Associate Todd Strand
said when he first got started in the business he would occasionally
receive checks without knowing exactly how he had earned them.
For him, this was part of the fun. Now his understanding of the
compensation plan is such that he doesn’t receive surprise checks
anymore but working the business hasn’t changed all that much.
It’s still about dedication and accountability. A big part of that is
setting and meeting daily goals, something the Max Action Plan
helps Associates achieve. Todd said for this reason the Max Action
Plan is possibly the most important tool introduced at convention
and could be a major factor in helping new Associates achieve
FastTrack Gold in their first 90 days.
The new FastTrack program is designed to reward determined souls. One of the advantages to buying a Diamond Pack
is you get double shares in the bonus pools for life. You achieve FastTrack Gold by selling twelve Diamond Packs in the
first 60 days.
.
So how does a new Associate go about achieving this goal? It is a task that may seem especially daunting for someone
who is doing network marketing for the first time, or someone who has had limited success with past companies.
Set short- and long-term goals as you identify what matters most to you, the things you want to accomplish and your
personal Why. Decide which Action Pack will best help you meet your goals.
The Max Daily Activity Chart is a call to action and, if used, correctly could be one of your most powerful tools. Deciding
how much time you will spend on the business, how many people you will talk to, the number of magazines, DVDs, CDs,
brochures and other tools you will hand out, as well setting specific goals for 3-way calls and follow-ups is essential
to the business. When you follow through on these goals and see results it builds confidence and your excitement and
motivation skyrockets. The Max Action Plan also gives pointers on effective prospecting methods and space to list
prospects and contact information.
Platinum Associate Ryan Vanderpool said when a person you sponsored comes to you two weeks after signing up and
says it’s not really working out for them, sit down and go over the Max Action Plan. For the most part, this will get them
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eakouT: recruiTing-Training
back on track. Occasionally it will weed out the players from the pretenders and reveal those who aren’t as committed
as they need to be. But it is often at such meetings that superstars are born.
The Daily Activity Chart helps you decide how many people you are going to talk to today and the number of three-way
calls and follow-ups, etc. Committing to working the business consistently will lead to recruits, which could result in
FastTrack Gold.
Setting simple goals in the form the number of people you’re going to talk to and the number of hours you will spend
building your business is powerful. Todd said the reason there is just a little box by each of the categories is because we
don’t need your life story. We just need a number. Once you’ve set the numbers, you should be so committed to meeting
them that you make a game out of it. Even things like going out and getting no’s on purpose could help your cause.
To illustrate, Todd painted the following picture: “It’s been a long week, you are dead tired, you crawl into bed and realize
you are three shy of the number of people you committed to talk to today. You should be so committed that you run
down to the 24-hour Kinkos or 7-11 in your slippers and say, ‘You wouldn’t want to hear about glutathione would you?’
‘No’—one, ‘How about you?’ ‘No’—two. ‘How about you?’ ‘No’—three. You can then go to bed with the assurance
you did the thing you said you would do. Prospecting is about momentum. Sticking with your commitments leads to
momentum.”
It’s also about timing. Just because the timing is right for you doesn’t mean it is for your neighbor. If one neighbor says
“no” move on to the next one, who may be much more receptive. The neighbor who says no today may well come to
you in a month or two and ask you for more information. Work with other people’s timeframes—not your own. That is
why committing to a pre-determined number of prospects is so important.
“There are only two things that hold you back in this industry,” Todd said. “Either you’re not talking to enough people or
you’re saying too much.”
Make the message consistent and simple and let the tools speak for themselves. It comes back to the Max
adage of being the messenger, not the message, and sharing it with as many people as you can. The Max
Action Plan can start you on the right path. Doing this consistently will lead to finding those prospects whose
timing aligns with yours and the recruits will come.
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PHILIPPINES
Laying the foundation for long-term growth
Jim Fitzpatrick and Steve Kent
Anyone who has worked in the Philippines will tell you it is a country and a people with a tremendous amount of
potential. Jim Fitzpatrick said the Philippines wouldn’t necessarily be a top ten country on the direct sales map, yet it
has been the target of numerous network marketing companies in recent years. Jim said a company he worked for had
opened up in several countries, among them the Philippines. In just a few short years the Philippines, very unexpectedly,
surpassed all the other countries.
In the short time that Max International has been opened in the Philippines we already have over 2,000 Associates and
over 100 Preferred Customers. The Philippines is primed for success with Max International and its groundbreaking
products. People are more aware of the importance of glutathione than just about anywhere in the world.
“Glutathione is Googled 16 times more in the Philippines than in any other country. Just imagine,” Jim said. “A lot of
people are already up to speed. Many Corporate and field leaders have caught the vision and believe lives can be
changed and they will be if we continue on the path we’ve started on. It’s touching them at the grassroots level. It
doesn’t take much to change lives for the better and Max is taking the proper steps to see that it happens long-term.”
Diamond Associate Steve Kent, from Kaneohe, Hawaii, reminded Associates at Saturday’s breakout session that when
we are working with the Philippines, we need to keep our expectations in line with reality so we don’t let ourselves or
our Associates in the Philippines down.
It’s a different ball game than building in North America and it’s important to be sensitive to the limitations those
differences create.
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eakouT: inTernaTionaL-PhiLiPPines
Some things to be aware of:
• There is an 18-hour time difference, so you have to be sure you aren’t calling or texting in the middle of the night.
• Emailing is an option but they don’t have ready access to email like we do in North America. They also don’t have
the high speed Internet services we have.
• Generally, texting works best. But you want to have their phone number because it will cost them a lot more
money to text you.
• Be creative about the markets you target. Go through local Associates with connections to the Philippines first.
• They don’t have access to Diamond Pack at this stage, so currently the Super Achiever Pack takes the place of that.
There are many more cultural and logistical differences that an Associate prospecting in the Philippines should be aware
of. We are already seeing amazing growth in the Philippines and want to do everything we can to help with that growth
but we also need to do it right.
When people in the Philippines asked about when we would be opening in their country Jim said he was proud to
say—and hear others say—“When the time was right and we were fully prepared to do so. What we are trying to create
here is a legacy not only for them, but their children and grandchildren,” Jim said. “That’s a big statement. It’s a lot to
live up to. It is an on-going process, but Max is continuing to lay the foundation to make it happen.”
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THE rIGHT TOOLS TO BuILd A MAX BuSINESS
Jim Marshall and Lela Russo, V.P. Marketing
Max International sales tools help you work at the top of your game, delivering the right message time after
time. With numerous tools to choose from, you can always have timely info for all of your prospects.
The Power of the Internet
Max.com Max International has acquired www.max.com, which is now the official website, replacing maxinternational.
com. Visit max.com to get all the latest information about the company from a Corporate and field perspective. Get
direct links to exciting new features like MaxGXL TV and instant access to the latest issue of MaxToday, as well as links
to back issues. Enroll for Max4U and connect to other valuable tools. Participate in our exciting new blog, receive and
provide up-to-the-minute news and information related to the company. You can also purchase our latest tools directly
from the blog. The website itself is a valuable tool. Its easy-to-remember address will put essential information about the
company, key players like dr. Keller and dr. Nagasawa, and introductory videos at your prospect’s fingertips.
Max’s other website, MaxGXL.com, is being reformatted as a completely separate website devoted specifically to
product information. It will discuss the benefits of Max products and why they are unique. The website will provide a
comprehensive overview of ongoing research and development of our groundbreaking products as well as announcements
of new and upcoming products. Product articles and expert opinion from medical professionals will also be included.
Max4U The global enrollment platform, business operations center, 24/7 recruitment capability, and numerous other features,
make the new and improved Max4U an indispensable tool. A monthly subscription is $14.99, or save $44 and get 12 months
for $129. New Associates receive free introductory subscriptions of up to 3 months, depending
on which pack you sign up with. Max4U was updated just before Elevate 2009. We listened to
Associate feedback and revamped the system to meet your complex needs and the varied interests
and backgrounds of your prospects.
The new format is more dynamic and interactive, allowing your prospect to seamlessly navigate
through your personalized website and enrollment available in French and Spanish. Through a
series of videos and informative webpages your prospect can focus on specific areas of interest or take a comprehensive tour.
The Back Office has also been updated to help Associates manage the busy work even more efficiently, so your energies can
be focused on building the business. Join now and make Max4U an essential part of your Max business!
Here are some other valuable new tools that will help you build your business:
Leveraging Technology
MaxGXL TV Broadcasts will air on Monday nights on DirecTV channels 92 and 318 at
10 p.m. Eastern time, 7 p.m. Pacific. You can also view aired episodes on www.max.com.
Sharing broadcasts with prospects is just a matter of sending a link!
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MaxBlog Stay up-to-date with the latest news and updates through this convenient resource—
blog.maxgxl.com. Visit often!
The Max Code E-book This new tool is another way to introduce Max International and
our efforts to be an “A” Company. download it at blog.maxgxl.com and share it with your
contacts.
MaxText When you text 629468 (MAXINT), with the code “ebook” or “blog”, the SMS system will
text you back with the URL for the ebook and blog, respectively. This tool will expand and will be
incorporated into Max4U.
Facebook and Twitter Become a Max Insider! If you really want to be on the cutting edge
of information and updates coming from Max International, the best way is to follow us on
Twitter and become fans of Max on Facebook. We post quick updates on a regular basis that
let you know exactly what’s going on and what to expect. We even like to leak a little “inside”
information every once in a while, so don’t miss out! The easiest way to get connected is by
visiting blog.max.com and clicking on the Facebook and Twitter icons on the right.
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Audio/Visual and Printed Materials
These all-new tools are all available for purchase in your Back Office:
Starter Kit $24.95. Completely new! Purchase this gorgeous kit and see for yourself the
information your new Associates receive to help them start smart. Includes the new DVD and
audio CD.
Max International Science and success DVD $35 (25 pack). Compelling video content,
including Steven K. Scott sharing the Max vision; Timing and Trends; What is Glutathione; Max
N-Fuze; and Compensation Plan.
MAPs Booklet $35 (10 pack). This Max Action Plan booklet helps new Associates learn
and apply the steps that will lead to early success. A must-have for all Associates.
Max International: Science and Success Brochure: $12 (15 pack). This corporate
brochure outlines the Max International story, from Dr. Keller’s research to today, and
beyond.
MaxGXL ® Brochure $8.50 (25 pack). A completely revised brochure that explains how
MaxGXL helps the body produce more glutathione, the most powerful of all antioxidants.
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Max N-Fuze Brochure $8.50 (25 pack). What sets Max N-Fuze apart? This new
brochure explains what makes Max N-Fuze a multi-vitamin like no other.
Compensation Plan Booklet $8.50 (15 pack). Learn how to maximize Max International’s
compensation plan. Help your prospects understand each aspect of the generous plan with
this booklet.
The MaxGXL Story Audio CD, Dr. Keller $35 (25 pack). Hear Dr. Keller explain his thorough
research on glutathione and his efforts to develop the formulation for MaxGXL.
Business Card* $39.99 (250 cards). Leave a professional and lasting impression
with people you speak with and make it easy for them to contact you.
Athletes Brochure* $12.50 (25 pack). Explains how MaxGXL enhances and supports highlevel
athletic performance safely and without banned substances.
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Health and Prosperity Newspaper* $25 (50 pack). A full-color 8-page newspaper
promoting Max—company, products and opportunity—with Associate success stories and
statements from health professionals. Another great way to share Max!
Enrollment Tear Pad* $12.50 (50 sheets). These convenient tear pads outline the
steps of enrollment and are specifically designed to guide you through the process,
highlighting all the benefits.
Opportunity Tear Pad* $12.50 (50 sheets). Similar to the Enrollment Tear Pad,
this sheet serves as a handy “napkin presentation” to help you outline the benefits of
being a Max Associate. With this tool, even new Associates can deliver an accurate,
consistent and polished business presentation time after time.
* These items available at www.MaxSalesTools.com.
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PHILIPPINES-SHOWCASE INCENTIvES
The Philippines Elevate Showcase has it all—training from top field leaders and corporate executives, indepth
product discussions, Associate recognition, big announcements, and the motivational messages
that will keep you on-track as you build in the Philippines. And with the Showcase Contest, Associates can
earn showcase registration and bonus cash, and a chance at between 24,000 PHP and 96,000 PHP!
The Elevate Showcase is November 6th and 7th at the SMX Convention Center, Mall of Asia, in Pasay City. registration
for this premiere event is now open! A Doctor’s Symposium is scheduled for Friday, Nov. 6, and the Showcase is
Saturday, Nov. 7. Tickets to each days’ events are 500 PHP.
The Elevate Showcase is our first opportunity to recognize and celebrate your early successes in the Philippines, and
gives you a powerful way to share the Max International products and opportunity. Be a part of it.
Register now at http://max4u.com/MaxVirt/pages
Agenda
Doctor’s Symposium, Friday, November 6
SMX Convention Center
6:00 p.m. – 9:00 p.m.
Elevate Showcase, Saturday, November 7
SMX Convention Center
8:00 a.m. – 10:00 a.m.: Registration
10:00 a.m. – 5:00 p.m: Showcase
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PHILIPPINES-DOCTOR’S SyMPOSIuM
Join Max International Corporate Executives and scientists for an exclusive Doctor’s Symposium on
Friday, November 6th, at the SMX Convention Center in Pasay City.
This event is an excellent opportunity for you to learn more about the most abundant endogenous antioxidant, glutathione,
and the science behind our exclusive, breakthrough product MaxGXL ® . Learn how Max International is positioned to
be the global leaders in glutathione research, development, and distribution. Leading the symposium is Dave Bagley,
Vice President of Product Development; Dr. Scott Nagasawa, Pharm. D., Executive Director of Product Development;
and Dr. Daria Davidson, Max Medical Board member. Read more about these speakers on the website link below.
While anyone can attend this symposium, it is tailored to doctors and medical professionals. This meeting will be an indepth
presentation about how Max International discovered a way to deliver the necessary
precursors to the body to increase glutathione production.
Tickets: 500 PHP each. Purchase tickets through your back office.
Date: November 6th, 2009, 6:00 p.m. - 9:00 p.m.
Location: SMX CONVENTION CENTEr, Seashell drive, Mall of Asia Complex, Pasay City, Philippines.
Go to http://max.com/ph/drsymposium.php for more information.
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Max International tips its hat to August’s
DOUBLE TOP RECRUITER
Results turn skepticism to passion
Dr. Dale Bradley has embraced Max International as both a business opportunity and a means
to help patients and friends improve health and well-being through the company’s breakthrough
products. This would account for why he has the rare distinction of being a Top Recruiter in both
Preferred Customer and Associate categories this month. He has introduced many of his family and
friends to the company. Many of his patients who had positive results on the product have joined
him in the business. Though his recruits come from extremely varied backgrounds, their common
interests make them perfect candidates for Max.
“Most of these people share a unified vision of good health and financial freedom while others are
just looking to add extra income to their household,” dr. Bradley said. “Their backgrounds vary from doctors and other
medical professionals to engineers, personal trainers, small business owners and homemakers.”
To this point, dr. Bradley hasn’t specifically targeted colleagues, but many have come to him when they see clinical
improvement in mutual patients who are taking Max products.
“Like myself, they either must see improvement in their patients or their own health before they will fully engage with this
company and its products,” dr. Bradley said.
Dr. Bradley knew about glutathione and its importance in regulating optimal health, but he was skeptical of MaxGXL at
first, having seen many glutathione-related products in the past. But he has come to find MaxGXL’s unique delivery system
was truly different from any other product on the market. He has found that many of his patients embrace alternatives to
improving their health and have been more than willing to try it. A large majority of those patients have reported improved
energy and a sense of vitality among other things.
“Without a doubt, Max products, particularly MaxGXL, have offered more noticeable benefits to my patients in the past
few weeks than all other nutritional supplements combined over the last 15 years of practicing medicine,” dr. Bradley
said. “I am grateful to Dr. Keller, the Co-founders and everyone associated with Max International for providing us with
phenomenal products and excellent business support to realize our dreams of great health and financial security.”
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Max International congratulates the August
TOP ASSOCIATE RECRUITERS
Max—the right company at the right time
Seasoned network marketers Leroy and Colette Coursey were with their former company
for twelve years before coming to Max. While they were open to the possibility of eventually
making a change, they were very committed to their company and knew the timing and
opportunity would have to be exactly right.
“We had many people approach us about other opportunities during those twelve years, but
we never even looked at another company before Max,” Leroy said.
The Courseys’ first became interested when their good friends, dale and robyn Peake, who
worked with them in the other company for over a decade, left it to come to Max. This time, it was Leroy and Colette who
approached Dale and Robyn.
“We had a lot of respect for the Peakes. They had always been true friends,” Leroy said. “We knew they had to have a
good reason to leave the other company because they were as committed to it as we were. We had to know more about
a company that was strong enough to motivate them to leave a six-figure income to join it.”
Their former company was service- rather than product-based. For a long time Leroy felt that he would never work for
a product-based company. That perception slowly changed over time as he began to see that products were the wave
of the future. However, he knew he had no interest in a company that was selling a knock-off product, another juice or
vitamin supplement. It had to be something truly unique.
After Leroy and Colette started taking MaxGXL and looked into its patented formula and the scientific research behind it,
they knew this was a product powerful enough for a company to be built around. The icing on the cake was flying to Salt
Lake with the Peakes to meet with the Co-founders and corporate team.
“I was blown away by their integrity and background,” Leroy said. “I didn’t want to join a company run exclusively by
professional network marketers. I wanted leadership with a vision that extended beyond that and that’s exactly what we
have at Max.”
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Success fueled by that of your downline
Pat Culvey, of Jay, Oklahoma, feels that a great network marketing company always starts with
a great product. Recruiting comes naturally when you believe in what you’re selling and Pat said
after the experience he and his wife, Linda, had with MaxGXL, it is hard not to share it with other
people.
The strength of the product also accounts for the impressive success rate he’s had among the
people he’s approached. Most of the people Pat has talked to have been at least willing to visit
the website to learn more about MaxGXL and the company. The majority of those people have
started taking the product and almost all of them have gotten involved on some level with the company. Pat has only been
with the company about a month, but he said many of his newly recruited downline have already made checks.
“That’s huge. We can’t be successful if those we recruit aren’t,” Pat said. “The fact that over 40 percent of our inventory
is Preferred Customers speaks volumes about the quality of this product. But regardless of how great the product is, you
need leaders who know how to run a business and we have that at Max.”
Pat and Linda attended Elevate Convention 2009 last month and brought many of their team with them. He said convention
is where you see the big picture. Not only do you meet and get to know the leaders who run the company, but you mingle
with a lot of great people just like you who are working the business.
“There is a tendency to put successful Associates on a pedestal,” Pat said. “But when you meet and talk to others who
are in the same boat, you realize anyone who is willing to do the work can be successful at this business.”
There’s no wrong time to align with the right company
If you were to ask John how he became a Top Recruiter this month, he might say he isn’t sure. John said he has never
had such an easy time recruiting people. His success is a natural extension of his passion for the company and the
products. It has been several years since John last worked in the industry. He left his last network marketing company a
decade ago after his financial investment company really took off.
“I make a multiple-six-figure income with my current business and really wasn’t looking for anything else,” John said. “But
I’m a businessman, and I knew when my friend Scott Unclebach told me about MaxGXL, I had to position myself in his
tree if it did what he said it would do.”
John knew he was interested in the product before he even started taking it. He read the Success from Home magazine,
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RECOGNITION-AuGuST
watched the DVD, read up on MaxGXL and the company that resulted from it. When he started taking MaxGXL and
discovered firsthand that it worked, it only confirmed what was already becoming a reality for him—that Max International
was a company he couldn’t afford to pass up.
“If someone isn’t a believer, they will be after a month on the product,” John said.
A fly-in with the unclebachs last April confirmed for John what a solid company Max truly is. John said aligning himself
with people like the unclebachs, Steve Scott, Greg Fullerton and Fred Ninow—all business-savvy men of high character
and integrity—was very important.
“When a company like Max comes along, you have to get involved, regardless of what else you have going on in your
life,” John said.
Max International congratulates the August
TOP PREFERRED CUSTOMER RECRUITERS
Will Farrell, Rhonda Bertelson, Chris Dunn, Cynthia Denkin, Ron Lyons, Derek Collins, Ed Lee and Jeff
Brown were Top Recruiters once again this month. They were all featured in recent issues of MaxToday. Keep up the
great work!
Getting people to weekly meetings results in recruits
Cody Gilstrap, of Tyler, Texas, is a military-trained nurse working in the office of dr. dale Bradley. He heard about Max
products a little over a month ago and has been actively recruiting people ever since.
Cody said the patients in his office are having phenomenal results on MaxGXL. He was so impressed with the reports
he was hearing, he started marketing it outside of his day job. The combination has resulted in an impressive number of
Preferred Customer and Associate recruits during the short time he’s been with the company.
Cody and several people on his team started holding weekly meetings out of their homes but quickly had to move to
larger venues because too many people were showing up. The meetings are consistently drawing crowds of 40 or more
people every week. Many of his Associate recruits have resulted from these meetings.
While the majority of the people he brings to the meetings are friends, relatives, clients from his office and other warm
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RECOGNITION-AuGuST
prospects, a surprising number (around 20 percent) have been people he’s approached on the street. Cody has put
together a concise package of materials about glutathione that he gives to people. His approach is extremely simple and
low pressure. He simply gives them the packet, asks them to look over the materials and if they are interested in learning
more he invites them to the weekly meeting, and provides the time and location. The majority of the people he’s used this
approach with have actually shown up at the meeting and a number of those people have signed up as Associates.
Recruiting starts with listening
Like thousands of other Associates at Max, Chris and Zuri Jackson, from Kingwood, Texas,
got involved with the business side of the company because of amazing results with the product.
Chris works as an airline pilot. His health issues had progressed to the point where his primary
source of income was in jeopardy of being cut off, at least temporarily, because he wasn’t sure
he could continue to fly. That’s no longer a concern.
His job also provides a unique pool of prospects because of challenges inherent with the
profession, such as fatigue, bad food and exposure to sun, among other things. But his
recruits come from all over and he isn’t afraid to talk to anyone about Max International and its
products. He said he has been involved in network marketing before but never had any manner
of success until Max. He made more in his first month at Max than entire stints with other companies, which generally
fizzled out quickly.
Chris’s approach has much more to do with listening than talking. Chris says he will ask a simple question, initially
unrelated to Max. Questions like, ‘How is your health?’ or ‘What do you do?’ and ‘How do you like your job?’ He then
listens and inevitably the conversation reveals the person would like to feel better or make more money. It’s just enough
of an opening for Chris to provide basic information about the company and its products. He then guides them to the
website or lets them know how they can learn more.
Chris said he recently entered a drawing for a car which led to a meeting with a business rep trying to sell Chris and Zuri
on a timeshare opportunity. They ended up turning the tables and introducing the rep to Max. The rep is now looking
seriously into the company. Such opportunities crop up all the time because of the extreme salability of Max and its
products.
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AuGuST 2009 rANK AdVANCEMENTS
Congratulations to the Max Associates who have advanced in rank because of their
dedicated efforts in sharing the Max WAY!
Bronze Associates
Noelle Aloe, San Marino, CA
American Fulfillment Corp, dublin, CA
Graham Appleby, Alachua, FL
Black Swamp Inc., New Haven, IN
Tara Block, San Francisco, CA
Elfriede Bremermann, Corbeil, ON
Lorrayne Carlson, Coon rapids, MN
Chapman’s Business Enterprises LLC, Tyler, TX
Marie-Paule Charbonneau, Ottawa, ON
Rhonda and James Collins, Henderson, TX
Cherie Corridori, Margate, FL
Cyd Coughran, Pennsacola, FL
Hannah delacruz, Oak ridge, NC
Karen Dietrich, Bourbonnais, IL
Suzanne Dutka, Plano, TX
rowdie Embry, Muncie, IN
Estrella Harrington, San Clemente, CA
renee Harris, Knoxville, TN
Craig Haymore, Saratoga Springs, UT
diane Heron, Almonte, ON
Julie Jardine, Bluffdale, UT
Michael Johnson, Anaheim, CA
Mark Martin, Brighton, CO
Max Achiever, Plano, TX
Max All-Star Team, Sandy, UT
Miracle Max, Gulf Breeze, FL
Loretta Monteiro, Cambridge, ON
Beth Moore, Castro Valley, CA
Paradise Pines LLC, Prescott, AZ
Marlon, PR
Q’s rebel Inc., Nevada City, CA
Jennifer Reggler, Alachua, FL
Ricardo Rivera, Yabucoa, PR
Jere Rivera-Dugenio, Venice, CA
Christian russell, Ocean Grove, NJ
Marta and Mark Sisco, Saint George, ME
Elizabeth Smatlak, Gig Harbor, WA
Kenneth Steer, Edmonton, AB
Tim Stephens, Omaha, NE
Kathy Stewart, Elk Mound, WI
Melissa Swann, Arnold, CA
Alixe Vanwells, Calgary, SW AB
dr. rik Wahlrab, Laguna Niguel, CA
Henry Webb, Bakersfield, CA
Lisa Wible, Middletown, DE
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RECOGNITION-AuGuST
Charles Brown III, Norfolk, VA
Karen Brown, Huntington Beach, CA
Pamela Brown, Plymouth, MN
Kimberly and Jerry Caloroso, Honolulu, HI
Raymond Dalmau, Quebradillas, PR
Nancy Farrell, St. Catharines, ON
Sebastien Fortier, Laguna Hills, CA
Ken Guilbeaux, Lafayette, LA
Amy Jackson, Minneapolis, MN
Diana Kleist, Temecula, CA
Silver Associates
Stephen and Freda Kong, Blaine, WA
Betty and Terry Kronabetter, Hollandale, WI
Lyn McPherson, Bellville, OH
Brian Palmer, Lewisville, TX
Eddie Poe, Littlerock, AR
Miriam and Armando Rodriguez, Pembroke Pines,
FL
Dr. Jose Sepulveda, Guaynabo, PR
Stefonay Sinclaire, Bellevue, WA
Spangler Enterprises Inc., Jackson, MI
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Gold Associates
Follow-up is key to recruiting at Max, not hype
Joallyn and Dave Cartwright, of Gulf Breeze, Florida, know a thing or two about marketing
and product development, having designed a patented product they marketed worldwide.
They have been independently employed for the last seven years. They also know a quality
product and a quality company when they see one and feel Max International has both.
The Cartwrights were introduced to Max International through Joallyn’s father, Alan
Sickman, in 2008 and they have been taking MaxGXL for the last 15 months. The Cofounders
story really made an impression on them.
“After meeting the founders at the Max Founders’ Summit in Cancun, Mexico, we were again sold on the Max vision
and are committed to sharing the Max story with people in all aspects of our lives,” Joallyn said.
Dave said he and Joallyn make use all of the recruiting tools at the their disposal to market the business, including
the magazine, DVD, Max4U website, three-way calls and home meetings. They customize their approach according
to the needs of the prospect they are working with. But regardless of the approach or tool the key is follow-up.
“You must follow up,” Dave said. “We are not hype-style sale people, which works well at Max because you
don’t need hype with the Max story and product. We just tell the story and the people will follow.”
The journey builds character through consistency
Erica Combs, of Stockton, California, said that getting to Gold was about consistent and diligent
focus. She describes herself as a “multi-preneur” and Max is one of four businesses she is currently
working. She sets two hours a day, seven days a week, aside that she devotes exclusively to Max,
during which time she does prospecting and follow-up calls. She said she is a living example of how
you can make a full-time income with a committed, daily, part-time effort.
She is setting an example her team and other Associates can follow. She loves what the
advancement means both for herself and her team.
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“This advancement means I have more time to spend assisting my team to accomplish their goals and help boost
their faith in our company, our opportunity, and in me as a leader,” Erica said.
Erica has a great example to follow. Ken Dunn is in her upline and Erica said he calls once or twice a week to tell her
what an amazing job she is doing in building her business in the short few months she’s been with Max, and to ask
her if there is anything he can do to help.
“This support has kept me in the game, helped me and grounded me to reality when it would be so easy to criticize
myself,” Erica said. She is determined to offer the same kind of support to the people she has sponsored.
Erica said the process of success is just that—a process. Connecting with your “why,” setting definite 30, 60 and 90
day goals and doing everything you can to build your business within that framework.
“If you miss a goal along the way, realize it’s not the end of the world,” Erica said.
“It’s not the ultimate end result that builds character and attracts great people to us,
rather it is the character we build during our journey that matters.”
Belief creates passion, passion breeds success
Leroy Coursey, of Grove, Oklahoma, has been a network marketer for over a decade. His wife,
Colette, worked for seventeen years in management and licensing for mergers, mega deals and
company acquisitions for Fortune 500 companies globally, before joining Leroy full-time in this
industry about four years ago. They had been very successful with their former company but felt
Max was an opportunity they couldn’t pass up. In an attempt to set the right example for their
team, they went Gold about 18 hours after signing up.
“When you zero out a twelve-year income you better have something to back it up,” Leroy said. “We couldn’t afford
to not be a part of this. I had never seen a company this strong. After we met with the leaders, I told my wife the only
thing missing was us. I believe God closed one door and opened another one at Max.”
Other factors were timing and the growth potential in their area.
“The timing was perfect,” Colette said. “There is so much room for growth and we’re going to break the Midwest wide
open. It provides huge potential for our team. That’s very important.”
With her background in contract management, Colette knows strong management when she sees it and the leadership
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at Max is unlike anything she’s encountered. They feel that building this business is all about belief and belief creates
passion. “At convention Associates see what they have their hands on and it’s almost impossible not feel passionate
about that,” Leroy said.
“There is no better place to surround yourself with the best of the best,” Colette added.
Make every day count and don’t give up on your dreams
Julio Rivera believes that if your dreams are clearly defined and you are persistent in
achieving your goals you will succeed and your dreams will become reality.
Julio had been out of network marketing for about a year when Max International came
along. He was disillusioned with the industry after some negative experiences. He still
believed in the concept of network marketing and knew it could be a smart, effective way
to achieve financial freedom, but he also knew it would take something special to get him
involved in the industry again.
That “something special” came in the form of MaxGXL. It had such a powerful effect on him and his wife he knew he
found the opportunity he’d been waiting for. It was when Ken Dunn invited them to go on a Corporate trip last May to
talk to the executives and Co-founders that he decided to go full-time.
“If you refuse to give up on your dreams and have a clear, simple plan in place
that you work at every day to accomplish, you will succeed,” Julio said.
“If you make every hour and every day count you can look to the future with confidence and remember the past without regret.”
Taking Max to the airwaves
Joe Schlosser, of Farmington, Connecticut, has made use of a tool very few Associates have thought to tap into—
radio. Considering that Joe is a radio talk show host this, of course, makes sense, but that doesn’t mean it comes
cheaply. In fact, radio advertising is quite expensive. Joe and several members of his team chip in and divide the cost
and the resulting recruits equally between them. This has been an effective method as they generally get about two
dozen responses each time they advertise.
Joe shot to Silver in his first month by recruiting with diamond Packs, but advancing to Gold has mostly been the
result of Preferred Customers signing up for Autoship in response to advertising.
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“The great thing about marketing this way is that when people hear about products that help with weightloss
and anti-aging they come to you, not the other way around. It’s all about working smart,” Joe said.
Credibility is a big factor in his success—his own and that of the University of Connecticut. Being in radio 30 years
and working an online business has given him a good reputation among his listeners who ask “how high” when he
tells them to jump.
Max WLX has been a big seller with his team in large part because of the testing done at UConn, which is an
immediate “in” with people in the area who know how carefully the university scrutinizes anything it tests. The quality
of the products has also been a factor because the advertising would only be so effective if the products didn’t work,
but fortunately they do.
This is Joe’s first serious venture into network marketing. It had a lot to do with his sponsor, Tom Hinding. Joe said
the change in Tom when he was taking MaxGXL was dramatic. Tom isn’t exactly known for wearing his emotions on
his sleeve, yet he was incredibly passionate about MaxGXL. Joe knew there had to be something to it. When he took
a closer look at the company he knew it was an opportunity he couldn’t afford to pass up and he has been actively
marketing it ever since.
develop your own ‘why Max’ criteria
Dr. Harold Sirota, of Valley Stream, New York has been a practicing physician for the last twentyone
years. He has believed in, and actively promoted, a nutritional approach to health care for the
last 15 of those years. His involvement in the network marketing industry is an extension of that.
Dr. Sirota found Max International because of extensive research he did in the industry as he
attempted to find a company that matched his criteria. He focuses on the ownership, product,
support, opportunity, and timing. Dr. Sirota looks for owners with a varied background and a
proven track record, and a unique, cutting edge product backed by solid scientific research. The
timing of the company and his placement in it is also crucial. He looks at how long the company has been in business
and the leaders’ goals for expansion. Max International met his criteria in every respect. He felt he couldn’t have
custom made a company that better fit his idea of the perfect company.
Dr. Sirota feels that going Gold after just a few short months with the company shows his team that it is an obtainable
goal. Leading by example is a powerful way to build your business.
Dr. Sirota said getting to this milestone involved sharing his philosophy of the company with everyone and not being
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RECOGNITION-AuGuST
afraid to open his mouth. Sharing Max with people grows naturally out of his belief in the company and it’s just a
matter of getting in the habit of telling people about it. Dr. Sirota and his wife Geri give full support to their team and
feel this is vital to succeeding in this company.
Make a plan and execute it
“You need to develop your own criteria as to ‘why Max’ and then
share it with everyone in your organization,” Dr. Sirota said.
Platinum Associate
Rookies to network marketing, John and Monica Dawson, from Lewiston, Texas,
became Max Associates in late November of 2008 and began building their team in
December. Initially, they started slowly with Monica working a couple hours a day. Before
long they realized the potential their business had and John began working closely with
Monica on building their Max business.
John was keeping busy, juggling Max with a sales management career and caring for
his young family, which included three boys under the age of five. By May of 2009,
John decided to leave corporate America to pursue Max full-time with Monica. Achieving
Platinum rank was a major accomplishment for them. They set a goal to advance within 90 days of the time John went
full-time with Monica and they achieved the goal.
John and Monica credit their success to valuable advice and training from their upline, which includes Bill and Jeanne
Jelsomeno, David and Brenda Bridgforth, and Rick and Michelle Teague.
“Focusing on the positive has had a tremendous impact on building our business,” John said. “Our motto is that we
believe the power of life and death is in the tongue, so we always affirm the positive. We make a goal of giving thanks
for every new Associate and every order that is placed on our team.”
The 90-day plan was also an idea passed to them from their upline. They make a list of objectives and goals, such as
advancing to Platinum, and give an all-out effort to achieve those objectives in that 90-day period.
“By following this plan our team has grown and flourished in just a few short months,” John said. “Now we’re looking
toward our next goal—making diamond Associates by the end of the year!”
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An ever expanding vision continues to set Max apart
Crown Diamond Associate
Alan and Jean Sickman said their team’s success, the ever-expanding vision of the company
and its leaders, and the initiative and enhancements that keep Max increasingly viable have
made him even more excited today than he was when he first joined the company in February
of 2007.
A big part of the reason Alan committed to Max initially was because he was inspired by the Cofounders’
vision of making Max a legacy company. Now, two and a half years later, those leaders
have shown how truly visionary they are. The launch in the Philippines gives Max a solid foothold in
Asia and will pave the way for expansion into other areas of the world. MaxGXL TV will differentiate
Max from any company in the industry by bringing up-to-date information about the company into people’s homes on a
weekly basis. The acquisition of CellGevity will keep Max on the cutting edge of technology for years to come. The revised
compensation plan is a huge factor in helping new recruits get off to a great start.
“With its products, business opportunity, and progressive vision, Max will
positively contribute to mankind for a long time to come,” Alan said.
Events are pivotal in keeping people apprised of developments and excited about building their businesses. Alan
feels the collective impact of conventions, showcases, fly-ins and other events have been critical to his success.
“With convention only happening once a year it’s something I don’t feel I can afford to miss out on and I want as many
members of my team to join us as possible,” Alan said. “As powerful as the past conventions have been, Elevate 2009
was even more so with all of the developments taking place in the company.”
He feels convention allows everyone to come together, talk to and learn from other Associates facing similar challenges.
People receive invaluable instruction and training from inspired leaders. Flashes of insight will answer questions they
have been struggling with and inspire them to new heights in their businesses. “Such events are a critical component
to taking your business to the next level,” Alan said.
Alan said the contributions of his wife Jean are just as essential to their success as that of his team and he knows he
wouldn’t be where he is without the hard work and support of everyone. Alan and Jean get as much gratification out
of seeing their team advance in the ranks as they do their own progress in the company. They are confident that by
continuing to work together Max will become the legacy company the Co-founders envisioned in the beginning.
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RECOGNITION-SEPTEMBER
SEPTEMBEr 2009 rANK AdVANCEMENTS
Congratulations to the Max Associates who have advanced in rank because of their
dedicated efforts in sharing the Max WAY!
Bronze Associates
Winston Apaga, Yellowknife, NT
Christopher Arnsfield, Hagatna, Gu
Sonia and James Atchison, Conyers, GA
Wilchado Baino, Philippines
Jessie Brown, Decatur, GA
Heather Bruce, Provo, UT
Taesha Bundalo, Alachua, FL
Nestor Castro, Toa Alta, Pr
Mary Ann dayagbil, Yellowknife, NT
Kevin Derham, Provo, UT
Harriet Estep, Claremore, OK
Belinda and Scott Farmer, Fort Gibson, OK
Ephraim Francisco, Scarborough, ON
Christopher Fresh, Fishers, IN
Samuel Garcia, Aguada, PR
Richard Craig Gellor, Philippines
Laura Gibbs, Haslet, TX
Golden Concepts Ltd., Calgary, AB
Jonathan Gonzalez Arce, Caguas, PR
Ryan Granzella, Fallbrook, CA
Carol Green, Arlington, TX
Rachel and Kurtis Gregory, Columbus, KS
Catherine Guanao, Philippines
Health Wise Solutions Inc. Colorado Springs, CO
Chris Heitman, Houston, TX
Beatrice and Allen Henry, Lithonia, GA
Vic Hicks, Mabelvale, AR
Melissa Higginbotham, Falls Church, VA
Denise Hoalt, Robinson, IL
Mary Johnson, Stacy, MN
Jonathon, San German, PR
Steven Lachenmayr, Robinson, IL
Leadership Network, Olathe, KS
Lee Legenhausen, Omaha, NE
Josie Lewis, Hammond, LA
Major League Marketing, South Jordan, UT
John Martin, Whitby, ON
Tammy Mawby, Rogersville, MO
Debbie McCorkle, Tyler, TX
Joe Michel, Edmonton, AB
Michael Mills, Chester, NH
Lory Moore, Southlake, TX
Mikel Moralizon, Philippines
Esther Sue Murray, Chester, NY
Jacki O’Toole, Mississauga, ON
Maria Pagan, San Juan, PR
Steven Plog, Las Vegas, NV
Lon Pool, Lonoke, AR
John Pope, Novi, MI
Gino Rabino, Philippines
Jean Raikes, Lafayette, CO
John Roye, Oktaha, OK
Eva Royer, Frisco, TX
Roberto Santiago, San Juan, PR
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Steve Sever, Lubbock, TX
Ruby and Pankaj Sharma, Pottstown, PA
Debbie Sherwin, Little Rock, AR
Staci and Joel Staich, Mansfield, OH
Mary and Shay Sun, Riverside, CA
Anita Talbert, Lynchburg, VA
Susan Tindale, Provo, UT
Silver Associates
Clency Ahlan, Thornhill, ON
Florida Amit, Yellowknife, NT
Graham Appleby, Alachua, FL
BrMC Enterprises Inc, Orleans, ON
Donna and Eric Batey, Denison, TX
Jordan Beckwith, Kingston, ON
David Beer, Provo, UT
Dale Bradley, Bullard, TX
Ronald Browning, Council Bluffs, IA
Janelle Brunelli, Hayward, CA
Caguas 4 Life, Caguas, PR
Jane Case, Joplin, MO
Jose Camacho, Toa Baja, PR
Cherie Corridori, Margate, FL
Karen Dietrich, Bourbonnais, IL
Abigail Dollahan, Tamuning, GU
Arthur Edwards, Boerne, TX
Loretta and Alfredo Espartiro, Philippines
First Paradigm Solutions, South Jordan, UT
Joyce and Dr. Ralph Gross, Punta Gorda, FL
Larry Heitman, Houston, TX
Debi Weaver, Grove, OK
Martha and Steve Wenig, Marietta, GA
don Williams, Omaha, NE
Douglas Wingate, Odessa, FL
Karin and Axel Winkelmann, Brampton, ON
James Woody, Bolivar, MO
Jillian Zhorne, Carrollton, TX
Maria Agnes Ilego, Consolacion, Cebu,
Philippines
Julie Jardine, Bluffdale, UT
John and Trisha Kavanagh, Provo, UT
Carlos Marquez Torres, Yabucoa, PR
Mark Martin, Brighton, CO
Max Achiever, Plano, TX
Loretta and Joe Monteiro, Cambridge, ON
Beth Moore, Castro Valley, CA
Michele and Bobby Pope, Forney, TX
Mario Rivera Berrios, Yabucoa, PR
Rita and Arthur Sabellano, Philippines
dale Scheerhoorn, Woodstock, ON
Kamal Sharma, Provo, UT
Sherry Stroope, Frisco, TX
Matthew Sunderland, Sunnyvale, CA
Jeremy Townsend, Provo, UT
Elise and Will Turner, Frisco, TX
unlimited Lifestyles LLC, rutherford, NJ
Debbie White, Scottsdale, AZ
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Find a mentor and pass the knowledge to your downline
Noel Austria has been doing network marketing from his home in the Philippines since 2001. He said when his friend
Howard Yco introduced him to Max International, and he started taking the products, it didn’t take much persuasion to
convince him to join the company. Not only did he have great results on the products but he felt Max International would
be an emerging giant in the industry.
Noel could see that Max was much different than the other three network marketing companies he’s been involved with.
He could see this was a very unique company with the combination of breakthrough products, the credibility and integrity
of the Co-founders and Executive team, and a great compensation plan. He advises Associates just starting out to find
a mentor who has had success and who can show others how to duplicate it. Practice what he calls the 4 Cs with your
downline: Care, Concern, Communication and Companionship. “When you practice these principles the rest will fall into
place,” he says.
Finding a home at Max
Gold Associates
When Anne Bushell, of Cambridge, Ontario, discovered that her good friends from her former company, Eric and
Shelley Mallari, were with a new company and having much more success, she followed their lead purely from a financial
perspective. She was happy to discover that not only was the business extremely ethical and lucrative, but the nutritional
products were truly amazing.
Anne has tremendous upline support unlike anything she experienced with her other company. She feels her success has
been the result of solid, consistent, daily effort—contacting, inviting and following up. Anne said that Elevate 2009 went
beyond her expectations. The sincerity and fun of the Co-founders and Executive team shone through the entire event.
“It was the best convention I’ve had the privilege of attending,” Anne said. “The learning and feeling of belonging had to be
experienced to be truly appreciated. Max has evolved at the perfect time with products to change people’s lives in terms
of health and wealth. I’ve found my home at Max.”
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Taking the Max opportunity to the world
Via Cartagenas recently relocated to Harbor City, California, from the Philippines. Via was with another
company for 10 years in the Philippines. She said she had explosive growth in her last company and
they sold a very good product, but the management was lacking and the timing was poor. She received
very little in the way of support. She decided to quit the business and lock the door against the network
marketing industry. That, of course, changed when a friend told her about Max International and she flew
to Salt Lake City to meet the Co-founders.
“The credibility and integrity of the management and the quality of the product convinced me I needed to join even though,
prior to Salt Lake, I was certain I would not do another MLM,” Via said.
Although she relocated to California, and tours around all parts of the U.S. and Canada promoting the business, she
remains grateful for what Max offers her home country.
“Finally a company that has given my countrymen a chance to be first in this rapidly expanding company,” Via said. “What
a huge homerun for the Philippines. Way to go, Max!”
Max aligns principles with business
Doris and Dan Clark, of Colleyville, Texas, said that nothing in their past network marketing
experience compares with Max and the incredible support of their Max Champions Team. Dan and
Doris advise new Associates to stay with the basics, observe those who are successful, and duplicate
what they do.
“Core values and alignment are the priority in our relationships and business,” doris said. “Being
equally yoked applies not only to marriage but also to professional associations.”
The Clarks were inspired by the messages at Elevate 2009. A highlight was Patrick H. Hughes who inspired them to
“persevere, see the hearts of people, develop our talents, and fulfill the destiny the Lord has given us,” doris said. “As Scott
unclebach so eloquently stated, ‘Even a 65-year-old grandmother can do Max!’ I am a 65-year-old great grandmother and
yes we can!”
Making Max an extension of life
Rhonda and Jim Collins, of Henderson, Texas, are both in other full-time careers and do Max on the side. Rhonda is a
commercial insurance agent and Jim works as a general contractor.
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“The careers we chose have given us some gratification over the last 20 years but I have to admit, tied to that ‘gratification’
has been unbelievable stress—15-hour days and 7-day weeks,” Jim said.
Jim said when their friend introduced them to Max it charged their lives physically, mentally, and spiritually. Having never
worked in the industry, they started looking for ways to share it with friends. The key for them has been to not focus on
pin levels or being top recruiters but just go out and share it with friends, with the attitude that everyone should take Max
products. If you believe that and set about making it a reality, the success will follow, they say.
Max opens the way to balance in life and career
Anne Crockatte, of Oakville, Ontario, describes network marketing as the epitome of free enterprise,
offering the same opportunity of success to everyone. “It gives me complete control over my life and the
choices that benefit my children, friends and my financial future,” Anne said.
Anne worked in Real Estate before her two sons were born but being a mother took priority over work.
When a friend introduced her to network marketing, it was the perfect fit that allowed her to work from
home. She said she loves it because she can build lifelong friendships while watching others succeed.
She has been passionate about health and wellness in the past, so Max was perfect.
When her friend Eric Mallari called at 8:30 one morning to tell her about Max, she joined the same day because of her trust in
Eric. Nothing prepared her for the “life-changing miracle” Max would become for her. “This company excels in their Corporate
expertise, their leadership teams, and their exceptional products,” Anne said. “Bar none, Max International is the best.”
Key to success—never give up
Dr. Bill Greenman, of Franklin, Tennessee, has been around the block, so to speak, when it comes to
network marketing, having worked in the industry for 32 years. The success he’s had in this and other
opportunities grows out of a refusal to give up and to just work through the times when business is slow.
“Never take a ‘down’ time personally,” dr. Greenman said. “Just use it toward your resolve to succeed. You
have something so vital to people that you must see it as a responsibility, not just a way to earn money.”
dr. Greenman said the truth is Max International is unique in the marketplace because it assembled one of the finest
Corporate leadership teams, has an unequalled product, stellar research, and some of the top networkers in the world.
“My approach is that this opportunity—the product and the business—is too important to be ignored because either
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you or someone you know needs one or both,” dr. Greenman said. “The product helps increase energy, fights cellular
inflammation, detoxes your body, helps mental function and the quality of sleep, and we all know someone who needs
one or more of those things.”
Max in a class of its own
After a decade of experience in the industry, Anne and Goran Hemstrom, of Alachua, Florida,
feel they have learned some valuable lessons but their experience with Max so far makes them
realize the best is yet to come.
With its unique combination of factors—great leadership, a rewarding compensation plan, lifechanging
products and perfect timing—the opportunity couldn’t be better.
“In our opinion Max International is without peer,” Goran said. “We feel it’s our duty to share Max with everyone because
of the benefits you receive from both the product and the business.”
The Hemstroms said the three lessons they would share about the business would be to first, find someone in your upline
who can coach or mentor you to success and follow their instructions, second, prioritize your business, because nothing
just happens. If you schedule your business activities, they will soon become habits you find easy to perform. Finally, give
people the chance to see what Max can do for them and then leave it up to them.
“If you need to convince someone they need to do this, you will be doing that forever,” Goran said. “I’d much rather work
with someone who wants to be working with me.”
Max is the real deal
Rudy Hebert said that he has been on the fringe of other network marketing companies but this is
the first time he has been involved with a real opportunity. He said it is a product-driven company and
the products work. For Rudy the icing on the cake was the honesty and openness of the Co-Founders,
which sold him on the company.
Rudy said he lives by the three foot rule of talking to anyone within three feet of him about the company.
He then lets the tools do the talking for him. He always shows the Steven K. Scott fireside chat and the
Dr. Keller CD which he feels are the most powerful introduction to the company.
Rudy thought Elevate 2009 was very inspiring and gave incredible insight into the company. He said when Greg Renker
appeared on stage and gave accolades to Steven Scott, he almost “lost it.” A company with Co-founders like Steve, Greg
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,,and Fred and the backing of Guthy-Renker all in the same company is amazing, he said.
Removing the obstacles to success
Travis Lindsey, of Frisco, Texas, feels that to engage in a business like this, it is crucial to get with
a person who has achieved success and put a plan together. This will help you make efficient use of
your time, set goals, create dreams and work your plan every day regardless of the obstacles that
arise. Travis said his biggest obstacle was overcoming his skepticism.
“I was waiting for the catch, or the fly in the ointment,” Travis said. “My career prior to Max made me
a very skeptical individual and I was concerned about how long the company would be around.”
Travis said any doubts he had about the company disappeared at Elevate 2009. In fact, two weeks after convention, Travis
left a 13-year job in the oil industry to pursue Max full-time because he realized what a solid company it was.
Travis said he doesn’t have an innovative approach to the business because it’s not necessary. The product is the innovation.
All you need to do is find someone who is successful at the business and do exactly what they do.
“What you’ve been doing before Max may have been a good use of time, but Max is the best use of time,” Travis said.
Finding the perfect fit at Max
Richard Markham, of Lynchburg, Virginia, said that if you had told him last January he would be taking a trip to Salt
Lake City with a dozen people he didn’t know, eating Sushi with a former brick mason turned relationship marketing
Diamond—and when it was over, his wife, Tina, who is disabled, not only survives the trip but says it is the most fun she’s
had in seven years—he wouldn’t have believed you. But that’s exactly what happened. Richard is a real estate appraiser
living in what he calls “a great place to raise a family.” He started searching last fall for a job to help him supplement his
full-time income.
“Finding a job that would allow me the flexibility to keep my chosen career and still help out at home with my wife was
challenging to say the least,” richard said.
Richard’s focus began to change from trading time for money to a job that could help others. Several paths converged
when on Feb. 19, 2009 Richard and Tina had the opportunity to hear Steve Scott. They were drawn to the message of the
company and saw that the timing and opportunity were great. Richard said he found Dr. Keller’s passion and compassion
truly inspiring.
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Richard and Tina feel that succeeding in this company is about belief, and all the elements that make it such a unique
opportunity is what fosters that—belief in the products, the company, your team and yourself.
Making a difference in the world
Christina Robinson, of Weston, Florida, said that working in network marketing over the last
seven years has been a blessing to her family. It has allowed her to raise her son in a nice home in a
good neighborhood and to send him to private school.
Christina had been with the same company for six years and really had no intention of leaving, having
had a good experience for the most part. She had forged a strong friendship with Mike Lebrun in
her last company. They would talk about their respective businesses and Mike would tell her what a
great experience he is having with Max International. She saw his sincerity and it sparked her interest
enough to attend a fly-in in Salt Lake.
The vision and integrity of the Co-founders was remarkable to her and after hearing about the products she realized this
was a company that could truly impact not only her but people throughout the world. Christina therefore appropriately
named her team Differencemakers International. “I named it for the people around the world whose life would be changed
because of this incredible company,” Christina said.
Successful teams utilize each member’s strengths
Frances Shelby of Little Rock, Arkansas became a Max Associate in August, 2008. After a brief and unproductive stint
in network marketing many years ago, Frances worked as a communications analyst for the Internal Revenue Service, a
job she retired from in 1994. She has spent many of the years since then working as a caregiver to family members during
which time she developed a number of health issues of her own, which Max products greatly helped her deal with.
Frances gives credit to her team for helping her advance to Gold. She said they work together identifying and utilizing the
talent of each member.
“My sponsor has been exceptionally helpful in planning strategies for reaching our goals,” Frances said.
One of the biggest challenges Frances had to overcome was learning to let the product sell itself and resisting the tendency
to be a “super salesman.” She said she is making progress in that area with help from her team and the tools provided by
Max. Her advice to new Associates is to take care of your downline because they really take care of you.
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Giving new meaning to retirement
After fifty years in the furniture business, Bill Sharp, of Gulf Breeze, Florida, retired in 1998, intent
on living out his life with nothing more pressing to do than lower his golf score and maintain the PH
levels in his swimming pool—accompanied by his German shepherd, Sampson.
Skeptical at first, Bill became convinced that dr. Keller was indeed a miracle worker after two weeks
on the product. He now feels that promoting the product of Dr. Keller’s genius may well be his true
calling in life. Ultimately, he attributes his success to his downline and considers each of them to be
a part of his family. He equates it to tending a garden.
“You can start out with the most beautiful rose garden in the world but if you don’t water, weed and fertilize, it will soon
wither from apathy,” Bill said. “recruiting, training and offering daily inspiration to my downline has become second nature
after a life-time as an entrepreneur.”
Overcoming obstacles with a positive spirit
Shirley Tomsic, of Surrey, British Columbia, said she has been a traditional business entrepreneur
forever, but this is her first experience with network marketing. Shirley was widowed very young and
had to find ways to raise her three children.
“I approached it as an opportunity and a challenge and that kept me in a positive spirit,” Shirley said.
“I’ve been awfully lucky to have been born and raised with a positive outlook.” At 70, Shirley is very
active. She participates in senior mountain biking competitions. Recently she won three Gold Medals
and set three new world records at the World Senior Games in St. George, Utah.
She said she obviously got very lucky finding a company like Max to start out in network marketing.
She was one of the first Associates at Max, having joined in March, 2007. She said her success at Max has come through
diligence and doing what she had to do to succeed.
“I believe my effectiveness is because I do what I recommend with energy, honesty, and sincere interest in the people I’m
approaching,” Shirley said.
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Everything aligned with Max
For Cindy and Gary Vignal, of Sayrem, Oklahoma, everything seemed to come together to
convince them that Max was the company for them. Gary said that the mere fact their friends
from a former company, Robyn and Dale Peake, had joined was enough for them. The Vignals
had so much faith in dale and robyn it was just a matter of finding out were to sign up. When
they actually looked into Max and started taking the products, they had great results and the
company seemed equally impressive.
“The mission and values of Max International parallel those ours,” Cindy said. “We consider it a privilege to share the
company and its message with everyone we meet. We are so thankful that God opened this opportunity for us to be part
of the Max family.”
Gary and Cindy FastTracked to Gold and consider it a stepping stone to Platinum and Diamond, which they intend to
obtain as quickly as possible. The fact that the people they are introducing to the company are, almost without exception,
having the same great results, makes it seem like a reachable goal.
Max Congratulates the following Associates who also advanced to Gold in September
Pat and Linda Culvey, Jay, OK
Victor Aponte, Bayamon, PR
Be Free!, Frisco, TX
Harold Bowman, Sandy, UT
Derek Collins, Tishomingo, OK
Laura Colman, Glendale, AZ
deborah Crowe, London, ON
Jim Elgie, Woodstock, ON
Frank Finley, Prairie Du Chien, WI
Paul Hannan, Plano, TX
Brett Huckins, Grapevine, TX
Jerald Lindsey, Tyler, TX
Karen Mordecai, Irving, TX
Lois Oller, Dallas, TX
Steffani and Brad Parr, Frisco, TX
Alixe Vanwells, SW AB
Viterbo and Isla Distributors Inc., Philippines
Morris Ward, Edmond, OK
Wellness LLC, Lithonia, GA
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Develop personally and execute a clear daily plan
Yo and Jaime Fujikawa, of Springfield, Oregon, said that it is a thrill to wake up every morning when
you are part of something special and know you are going to spend much of the day helping people
improve health and increase wealth. Yo said that by reviewing his goals first thing every morning, he
puts himself in the proper mindset to focus on what he needs to accomplish to achieve them.
“When I’m working my business throughout the day, I focus on the ‘core task’ which is prospecting,”
Yo said. “I spend the majority of my time calling leads, doing three-way calls with my team, and followups.”
Yo said he is a strong believer in personal development and feels an Associate should spend as much time improving and
developing themselves as a person as they do building the business.
“This means reading or listening to positive material every day that will enhance your leadership skills,” Yo said.
Finally, he ends his day by writing down goals and making a list of priorities for the next day.
“This helps me exactly prepare for what to focus on the next day,” Yo said. “This business gives us great freedom in life
but it does require discipline, focus, and daily action.”
Steady growth as a team and a company
Platinum Associate
Chad Stratham said that his approach to this business is not canned or scripted. He is successful
because Max is always at the forefront of his mind. He lives and breathes it. When you are passionate
about the business, the desire to share it happens naturally. Chad said that people aren’t dumb and they
know when you are being honest with them and naturally respond to someone who is sincere.
“I believe that if you are honest and open, people usually listen,” Chad said. “I try to be as transparent
and sincere as I can be when sharing my story with people.”
The same is true of his team. Chad feels his team knows how much he cares about them and is always available for them.
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“I think that’s why we have the best team at Max,” Chad said. “We build organically by creating very high volume, so there
are no peaks and valleys but steady growth. We are continually building upward.”
Chad was very impressed with what he learned at Elevate 2009. He said listening to the CellGevity team was a highlight, as
he pondered the future of Max and what it means for the company. Being introduced to new key players made him realize
that Max is headed toward heights we can barely comprehend.
“There’s no need for hype when you have such a great, total package from all angles,” Chad said.
Building a legacy at Max
Sheldon and Claudene Robinson, of Frisco, Texas, said that Max came to them by the grace of God and at exactly the
right time. The steady decline in their construction business, as a result of the economy, has been contrasted by consistent
growth in their Max business.
“When we were introduced to Max in May, 2008, we had 15 homes under construction with an average price of $1.5
million,” Sheldon said. “Today, we have two homes under construction. Without Max our lifestyle would be severely
impacted. But our secondary part-time income at Max has picked up the slack. Our lifestyle is basically unchanged and
our future has never looked brighter.”
The Robinsons’ typical day, which they say is anything but typical, starts at 6 a.m. Following Steven Scott’s lead, they
spend time each morning reading Proverbs. Sheldon said it just take a few minutes each day, but has proven to be a
blessing. Between projects associated with his construction job, Sheldon makes phone calls to Associates. He tries to
have dinner every evening with his family before heading off to Max meetings two or three nights a week.
“For example, we recently had a great meeting in Edmond, Oklahoma, which is about a three-and-a-half hour drive,”
Sheldon said. “It was an awesome meeting and we signed up people until about 11 p.m. We got back to Frisco about 2:30
a.m., still excited and talking about our dreams.”
The robinsons make a point of fitting family and church time into their busy schedule. They are intent on building a
principle-based legacy that is spiritual and financially rewarding.
“I believe in the saying that goes, ‘I will do today what others won’t so I can do tomorrow what they can’t,’” Sheldon said.
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Finding balance and meaning in business and life
Before Max, Kristina and George Reninger, of Colorado Springs, Colorado, worked successfully
in the corporate world for many years—Kristina as an executive administrator and George as a
systems engineer for Fortune 500 companies.
They were doing well financially but, as they started their family, they realized they wanted to do
something with more heart and mission. They became young adult ministers and found great
fulfillment in it, but as their family grew their finances depleted. That led them finding an “A”
network marketing company, that they remained loyal to for 13 years. It was a health and wellness company, with a strong
financial opportunity, that allowed them to spend a lot of quality time with their children while building their business.
However, the company eventually went public and slowly became more of a “C” company.
The reningers were hearing about a new “A” company called Max International. They were still committed to the old
company but were interested enough to take the product. They had great results and started sharing it with friends and
family. They started seeing huge quality-of-life improvements all around them. While George continued to build their other
business, Kristina focused more on Max.
A trip to Wal-Mart, of all things, was the thing that got both of them committed to Max. They picked up a book by Steve
Scott called The Greatest Words Ever Spoken. They connected so much with the message of the book that they bonded
not only with Steve but the company he helped found.
“Our family all agrees that this is even better than our former company and we invite people daily to leave their past and
partner with us and our new Max family,” Kristina said.
Hunger for success can lead to fast growth
When Robyn and Dale Peake, of Paw, Paw, Michigan, were first introduced to network
marketing their plates were full but they had a burning desire for change in their lives. They were
a young couple with two little girls born 14 months apart. They found a wonderful company.
“I was a full-time, stay-at-home mom and dale was working for a micro-managing, neo-Nazi
in the food service industry,” robyn said. “The day after I signed us up in this company dale
made a 4-hour trip to a training meeting. He came home so fired up he woke me up at 11
o’clock and we talked until 1 a.m. about how our lives could change.”
It was challenging but they were determined to make it work. Having the ability to build their own business was a real
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advantage. Robyn said when prospecting you should talk to as many people as possible. You should have the ability to
pre-qualify your prospects and pick people you know you will work well with—but don’t pre-judge. Some people who don’t
seem to be interested, or don’t initially strike you as a perfect fit, often become your best and most fired-up team members,
she says.
Dale advised Associates to always make the company the issue when prospecting. Many prospects will lose interest if you
make it about you. Give them just enough information to pique their interest and then connect them with information on the
Internet or a three-way call that takes you out of the picture and puts Max in the forefront. Also—build fast.
“Slow growth in network marketing is painful,” dale said. “Fast growth is painful too, but one pays a whole lot better than
the other.”
Achieving FastTrack Gold breeds excitement for the business that leads to greater success. The Peakes set the example
by achieving platinum after just a short time at Max. They are confident many on their team and others will follow their
lead.
Congratulations to our other Associates who achieved Platinum in September
Jim Axford and Marcus Schubert, Alachua, FL
Ont Inc, Almonte, Ontario
Dale Gaylord, Rapid City, MI
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redefining success
Diamond Associates
Mickey Burns was raised by a strong, single mother who, due to circumstances largely
out of her control, was barely able to make ends meet. Mickey was determined to break
out of a pattern of poverty that had become an unfortunate legacy in her family.
“When my parents divorced, we went from having a 40-acre horse farm to a rented three-
bedroom bungalow,” Mickey said. “My Mom had a bedroom. I had a bedroom. The third
bedroom went to a boarder, because we needed the thirty dollars a week, and my brother
slept on the sofa all through high school. So making money became important.”
She got a very good job in advertising, writing and producing commercials and radio
campaigns. It was the career of a lifetime, but she woke up one day 16 years later and
realized she hated her job.
“After 16 years I found myself threatened by downsizing. I had barely survived a couple of megamergers and my
best creative work was ending up in the garbage pail,” Mickey said. “My heart was dead when it came to my job. So
I started looking at other options.”
She wanted to do something that was meaningful, instead of working all day at a job she loathed. When a total
stranger contacted her about a network marketing opportunity, she had been looking for “something” for a few years
and was totally ready for a change. She signed up after attending her first meeting!
Mickey found she was initially totally terrified. When people said “no” the rejection was so crushing to her that she
came very close to giving up on network marketing entirely. But she had no other options, so she studied up, read
books, worked with mentors and seriously worked on her confidence. Mickey is adamant that practice makes perfect.
By the time she found Max, Mickey knew what she was doing. It still required a lot of work but she now enjoys the
freedom she dreamed of but could never hope to achieve in a corporate job.
Mickey said one of her mentors once shared that there are three stages in network marketing. The first is, “This is not
worth it,” the second is, “Hey, this is worth it,” and the third, “Wow, I’m not worth this much.” Mickey laughs when
she claims she’s still in the “Hey, this is worth it” stage and is absolutely loving it.
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Building a legacy
Henry Kramer said he has done more traveling with Max in the last six months than the rest
of his 17 years in network marketing put together. After being with Max for over two years, he
has built a team of over 5,600 people. His team is spread out in various places of Canada, the
U.S. and the Philippines. He loves being able to support his team in this way by conducting
meetings in different areas and providing training for leaders and new Associates. His travels
also account for a big part of his advancement to Diamond Associate this month.
Before network marketing, Henry was self-employed and owned a construction business. He
was both intrigued and a bit puzzled by the whole concept of network marketing. As he learned
more about it, he realized it was a powerful way to make money.
“In contrast to the corporate world, you get out of network marketing what you put into it and the only one that loses
out is the one who fails to produce,” Henry said. “When an employee in the corporate world isn’t producing, it’s the
employer that takes the hit. In my construction business, if one of my employees messed up a project, it took three
or four well-executed projects to make up for it.”
This is only the third network marketing company Henry has worked for over the better part of two decades. Max
is by far the most solid company he’s been associated with. In addition to its groundbreaking products, Henry was
attracted to Max’s global vision. Expanding internationally exponentially increases the potential for residual income—
somewhere in the world—24-hours a day. It’s also important to do it right and Henry feels Max has done all the right
things in the way it opened in the Philippines.
Henry considers Max his home and treats it with the respect that implies. He wants to build a legacy not only for his
team but their children and grandchildren. That requires always being aware of how your actions impact the company
as a whole. A customer care representative once told him that she could immediately tell when she is talking to a
member of his team because of the respectful way they conduct themselves. Henry is very proud of this and wants
to continue to set that standard in the future.
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Double Diamond Associate
Vision, commitment, and a real product make the difference at Max
Steve Lee said receiving this recognition is a privilege and he credits his team for their
collective hard work to make it happen.
He has been disappointed all too often in other network marketing opportunities. Many of the
other companies he’s worked for haven’t had the long-term vision and commitment of Max
and many fell by the wayside.
“It really hurts when everything you’ve worked so hard for—and the livelihood your entire life
depends on—comes crashing down and is gone all of a sudden,” Steve said.
When he was looking into Max he knew it had to be different from anything out there if he was going to get behind
it. He said it couldn’t be a “me too” company or something that looks good on the surface, but no substance
underneath.
“I knew from experience and mistakes that if I were to build my dream income, a lasting six- and seven-figure monthly
income, I have to align myself with something extraordinary, something above and beyond typical MLM,” Steve
said.
He felt that Max had both the sizzle and the steak. He loves the products, particularly MaxGXL, which are doing
amazing things for people’s quality of life.
It’s not about hype or stories but scientific backing, clinical studies and actual results.
Steve said he is honored to be working behind the scenes with the corporate team as part of his role on the advisory
board. “It took nineteen years for me to find Max,” Steve said. “I feel my years of experience have prepared me for
this moment. I’m more excited and assured today about my family’s future with Max than the day I joined two and a
half years ago.”
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Make each day better than the last
Double Crown Diamond
Associate
For Ken Dunn, personal development is an ongoing process. Not even achieving double
Crown diamond constitutes having “arrived” because each day is about being and doing
better.
“Becoming Max’s first double Crown diamond is a very humbling experience,” Ken said.
“Julie and I think every day about the tens of thousands of people that are using the Max
opportunity to reach for more. This honor belongs to every one of them. Becoming Double
Crown Diamond is about the team, every single associate on our team. There is no way on
earth that we are responsible for this recognition. It is all about the team.”
Ken’s family comes first and he starts each day by taking his kids to school. Although his Max business keeps
him busy throughout the day, it also give him the flexibility of setting his own hours so he can attend his children’s
activities, even when they happen in the middle of the day.
Then, after his daily workout, Ken reads for half an hour each morning, from 9:30 to 10:00 a.m. Books like the Bible,
Steve Scott’s The Richest Man in the World, and Joel Osteen’s Becoming a Better You are examples of books he
reads and re-reads for personal growth and inspiration. He follows that with a Max training call every morning at 10.
The remainder of his day consists of putting his knowledge into action. Ken talks to a minimum of five people
about the business every day. Ken said that introducing people to the company is how we get paid, so talking to
people is something you never stop doing. Attending meetings, mentoring and supporting his team are also ongoing
activities.
“It’s not about Ken dunn or any other single Associate,” Ken said. “When people advance, it’s a reflection of how well
the company is doing as a whole. When a person signs up as an Associate, that person represents the company. How
he or she is perceived is how the company is perceived.”
Ken said he is proud of the management team and their emphasis on the Max Code.
He feels the code encompasses the core values we should each embrace as Associates.
Ken is also a strong advocate of events like Elevate 2009.
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“Elevate isn’t a strong enough word to describe what that event did for people,” Ken said. “It lifted us to the stratosphere.
It’s no surprise or coincidence that I advanced to Double Crown at the same time as convention. Most of our time is
spent building the business in our individual communities among friends and family but it’s at convention that we see
the full scope of what it’s all about and see how big it is. Convention is where we build belief. When your belief is high
enough you can talk to anybody and there’s no limit to your potential.”
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