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CORPORATE MESSAGE
had fun but, more importantly, he grew. He said, “It changed my life because I became a determined soul.”
I encourage you to memorize that poem, but more significantly, internalize it and make it part of who you are. Become
determined not only to succeed but to do good. Find ways to bless the lives of those around you, including sharing the
Max message. Obstacles are a natural part of any Associates journey but nothing can hinder a determined soul.
There is a story of an old mule that accidentally he and a friend fell down an abandoned well. The farmer ultimately
determined neither the mule nor the well was worth saving, so they started filling in the well in an effort to put the mule
out of his misery. The first shovelfuls caused the mule to go crazy, braying and kicking in a panic. Then, all of sudden, the
noise stopped. They peered over the well and saw the mule had surrendered to his situation. They kept shoveling dirt,
but no matter how painful the blow, the mule shook it off, stepped up, shook it off, stepped up, until he finally stepped
triumphantly over the top of the well. The very thing that was going to bury him had elevated him out of the predicament
he was in. If we keep the things that matter most in the forefront of our minds, obstacles won’t seem as daunting.
As I toured around the world with Franklin Quest, I found that three things were consistently reported about what matters
to people:
• Health • Financial well-being • Relationships
In our efforts to become an A-company, by living up to the Max Code and being a principle-based company, we want to
do good first and believe the money will follow. We want to impact world health as we provide an economic engine for
countless people across the globe and provide millions of dollars to multiple charities. We want to retain our Associates
at home and abroad by providing world-class personal development training, which we will do with our Max Living
program. We want to create a global community of lasting relationships. We are committed to opening international
markets but only when we are fully ready to support them. As humans we get off course, but we will always acknowledge
when that happens and get back on track. We ask you to help keep us at Corporate on track. The Max Code, which is
principle–not rule–based, will help us do this.
People who live by principles don’t need a lot of rules. When you authentically care about making a difference, it is in
your heart and soul. Three attitudes are displayed in the parable of the Good Samaritan. The first is that of the robber
who says, “Yours is mine.” Next is the passer-by whose attitude is, “What’s yours is yours and mine is mine. I can see
you’ve got problems but good luck with that because I’ve got my own.” Lastly, the Samaritan says, “You’re problem is
my problem, mine is yours. Any resource I have I want to contribute.” If you have the attitude of the Samaritan, principles
dictate positive action and are an extension of who you are.
At Max we are about significance. We believe in real products that will have substantial impact on world health. We
believe in abundance, free enterprise and paying people well for their efforts. We have a world-class compensation plan
that will help you do well while pursuing the things that matter most. You know how valuable what we have is—now it’s
a matter of sharing. Sharing Max and its products with friends is something that we, as determined souls, are obligated
to do. It’s time to stand up and make it happen.
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