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RECOGNITION-AuGuST
Gold Associates
Follow-up is key to recruiting at Max, not hype
Joallyn and Dave Cartwright, of Gulf Breeze, Florida, know a thing or two about marketing
and product development, having designed a patented product they marketed worldwide.
They have been independently employed for the last seven years. They also know a quality
product and a quality company when they see one and feel Max International has both.
The Cartwrights were introduced to Max International through Joallyn’s father, Alan
Sickman, in 2008 and they have been taking MaxGXL for the last 15 months. The Cofounders
story really made an impression on them.
“After meeting the founders at the Max Founders’ Summit in Cancun, Mexico, we were again sold on the Max vision
and are committed to sharing the Max story with people in all aspects of our lives,” Joallyn said.
Dave said he and Joallyn make use all of the recruiting tools at the their disposal to market the business, including
the magazine, DVD, Max4U website, three-way calls and home meetings. They customize their approach according
to the needs of the prospect they are working with. But regardless of the approach or tool the key is follow-up.
“You must follow up,” Dave said. “We are not hype-style sale people, which works well at Max because you
don’t need hype with the Max story and product. We just tell the story and the people will follow.”
The journey builds character through consistency
Erica Combs, of Stockton, California, said that getting to Gold was about consistent and diligent
focus. She describes herself as a “multi-preneur” and Max is one of four businesses she is currently
working. She sets two hours a day, seven days a week, aside that she devotes exclusively to Max,
during which time she does prospecting and follow-up calls. She said she is a living example of how
you can make a full-time income with a committed, daily, part-time effort.
She is setting an example her team and other Associates can follow. She loves what the
advancement means both for herself and her team.
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