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CEO MESSAGE
SETTING A NEW BAr IN THE INduSTrY
Peter Nordberg, CEO
We should all be proud of where we are as a company as we near the end of our third
year. Let me give you some specific examples:
• In August alone, 37 Associates qualified for Gold
• Since last convention, we had nine new Diamond Associates
• In July and August—in what are historically the slowest months in network marketing—we
had absolutely our biggest months ever
• We’re just finishing our new facilities which show exceptionally well
• We opened our first foreign market—the Philippines—and in the first month of operation
we’re already showing amazing growth with over 2,000 Associates and over 100 Preferred
Customers
• Each week we attract more and more strong, high-quality leaders
• Our Top 10 states and provinces in North America are:
10. Washington State
9. New York
8. Hawaii
7. Alberta, Canada
6. British Columbia, Canada
5. Florida
4. Utah
3. Ontario, Canada
2. (and climbing): Texas
1. (For a second year in a row): California
I want to thank all of you for making Max the successful company it is. Keep up the good work.
I just wanted to share a little personal background information. Prior to being at Max International, I was commuting
between London and San Francisco helping to turn around a company. One of the investment bankers I had worked
with before was involved with an interesting opportunity in Salt Lake City. He was working with a small group of
entrepreneurs and they had some very interesting projects.
I subsequently flew to New York and met Steve Scott and Fred Ninow, and talked to them about one of the projects. One
of the projects was a software program aimed at protecting children on-line. I agreed to join them in what amounted to
a crusade because of the importance of that mission.
Later I met Greg Fullerton in Salt Lake. That project still lingers somewhat, and we are finalizing some potential distribution
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