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PRODuCT<br />

CELLGEVITY<br />

Keeping <strong>Max</strong> in the lead<br />

Dave Bagley<br />

<strong>Max</strong> <strong>International</strong>’s acquisition of CellGevity’s technology and assets will keep us on the cutting edge of<br />

technology, research, development and distribution for years to come. It is part of <strong>Max</strong>’s ongoing commitment<br />

to become the global glutathione leader.<br />

“Selling mediocre products to get a paycheck may be acceptable at other companies but it is not allowed here,” said dave<br />

Bagley, the Vice President of Product Development. “Anti-aging products are projected to rise in sales $30.7 billion in 2009,<br />

so worldwide acceptance of what we have to offer should come as no surprise in the coming years.”<br />

dave sat down with CellGevity Co-founders dr. Herb Nagasawa, dr. Scott Nagasawa and Scott Momii. dr. Herb Nagasawa’s<br />

glutathione research over the last 30 years is at the core of CellGevity and is the reason it came into existence. “I can tell you<br />

without equivocation that glutathione is the most important endogenous antioxidant there is,” dr. Herb Nagasawa said. “It<br />

is manufactured by the body and is the only antioxidant that can recycle itself.”<br />

From compound to partnership<br />

It all started when Herb placed a phone call to his son, Scott Nagasawa. Herb enthusiastically asked Scott if he was<br />

interested in buying the rights to his compounds developed at the University of Minnesota and the VA Medical Center,<br />

where the research was conducted.<br />

“I felt this was out of character for Herb because he never got excited about anything and never really shared the results of his<br />

research with us and was told this was by far his best discovery.” Scott said. “ These compounds were not only effective when<br />

given intravenously but equally effective when given orally. This was extraordinary data. He repeated the experiment two additional<br />

times and got similar results. He felt this compound needed to be commercialized and be available to the general public.”<br />

Thus CellGevity came to be. Scott Momii got involved because of his extensive business background. He became the CEO of<br />

CellGevity and oversaw all aspects of the business development and operations, including manufacturing, patent management,<br />

and licensing. It didn’t take much to convince him that this was a team and a company he wanted to be associated with.<br />

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