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RECOGNITION-AuGuST
prospects, a surprising number (around 20 percent) have been people he’s approached on the street. Cody has put
together a concise package of materials about glutathione that he gives to people. His approach is extremely simple and
low pressure. He simply gives them the packet, asks them to look over the materials and if they are interested in learning
more he invites them to the weekly meeting, and provides the time and location. The majority of the people he’s used this
approach with have actually shown up at the meeting and a number of those people have signed up as Associates.
Recruiting starts with listening
Like thousands of other Associates at Max, Chris and Zuri Jackson, from Kingwood, Texas,
got involved with the business side of the company because of amazing results with the product.
Chris works as an airline pilot. His health issues had progressed to the point where his primary
source of income was in jeopardy of being cut off, at least temporarily, because he wasn’t sure
he could continue to fly. That’s no longer a concern.
His job also provides a unique pool of prospects because of challenges inherent with the
profession, such as fatigue, bad food and exposure to sun, among other things. But his
recruits come from all over and he isn’t afraid to talk to anyone about Max International and its
products. He said he has been involved in network marketing before but never had any manner
of success until Max. He made more in his first month at Max than entire stints with other companies, which generally
fizzled out quickly.
Chris’s approach has much more to do with listening than talking. Chris says he will ask a simple question, initially
unrelated to Max. Questions like, ‘How is your health?’ or ‘What do you do?’ and ‘How do you like your job?’ He then
listens and inevitably the conversation reveals the person would like to feel better or make more money. It’s just enough
of an opening for Chris to provide basic information about the company and its products. He then guides them to the
website or lets them know how they can learn more.
Chris said he recently entered a drawing for a car which led to a meeting with a business rep trying to sell Chris and Zuri
on a timeshare opportunity. They ended up turning the tables and introducing the rep to Max. The rep is now looking
seriously into the company. Such opportunities crop up all the time because of the extreme salability of Max and its
products.
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