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CEO MESSAGE
agreements with investors. Near the same time, they had begun another firm in the Health and Wellness sector. They
determined that the only way to market this product was through a process of one-to-one conversations. Some months
later, they asked me to help with that company and I agreed. Our working relationship was strong right from the start.
Moreover, the product had affected my life personally.
Two Septembers ago, I first got involved in the company publicly. At the first annual convention, I began to meet people
and hear their stories. To be completely honest, my first thought was, ‘Wow, how weird is this?’ I didn’t have any
experience with this type of personal and direct feedback and, frankly, it took me by surprise. But the more people I met,
the more fascinating the business became.
I think all this came together for a purpose. Why do I think that? I’ve been fortunate in my career in two previous
companies where everything lined up properly: the product, the market, the timing, the people, and the execution,
along with some very good luck! We were able to take a couple of start-up companies to great success. Based on that
experience, I can tell you that the confluence of factors that lead to where we are today is no coincidence. And we will
not miss that mark. We are establishing a new bar of excellence for network marketing companies.
Think of all that makes Max stand out:
• The science we bring to market
• The compensation plan we offer
• The team we have assembled to execute our strategic plan
• The new leadership that joins Max every day
• Add to that the ethical and—yes—‘Elevated’ guiding principles we will adhere to while building this business
and I think you’ll agree that Max will positively impact lives across the entire world
My friends, we have the opportunity to build what I call a ‘generational business.’ It is right in front of us all and we owe
it to ourselves, our teams, our friends and our families to get fully involved. Collectively we have the ability to powerfully
and dramatically improve peoples’ lives—both their health and wellness and their financial well-being.
It is this remarkable potential that wakes me up at early hours, keeps me on my toes, and energizes me. Because right
here, right now, we have such a powerful instrument to change lives for the better. I would like nothing more than to have
the opportunity for my two children, Zachary and Sadie, to work for this company some day.
My friends, just as our management team brought Max International to you, I ask that you bring it to your friends, family,
and co-workers. I ask you to tirelessly share with them—and anyone else you know—this truly unique opportunity for
people to wonderfully change their lives. And once they do, and you have had that impact on someone, you’ll have that
wonderful sense of being part of something bigger than yourself. At Max, and a time or two before, I’ve been blessed to
have that experience. And I can assure that it truly is an amazing feeling.
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