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RECOGNITION-SEPTEMBER
redefining success
Diamond Associates
Mickey Burns was raised by a strong, single mother who, due to circumstances largely
out of her control, was barely able to make ends meet. Mickey was determined to break
out of a pattern of poverty that had become an unfortunate legacy in her family.
“When my parents divorced, we went from having a 40-acre horse farm to a rented three-
bedroom bungalow,” Mickey said. “My Mom had a bedroom. I had a bedroom. The third
bedroom went to a boarder, because we needed the thirty dollars a week, and my brother
slept on the sofa all through high school. So making money became important.”
She got a very good job in advertising, writing and producing commercials and radio
campaigns. It was the career of a lifetime, but she woke up one day 16 years later and
realized she hated her job.
“After 16 years I found myself threatened by downsizing. I had barely survived a couple of megamergers and my
best creative work was ending up in the garbage pail,” Mickey said. “My heart was dead when it came to my job. So
I started looking at other options.”
She wanted to do something that was meaningful, instead of working all day at a job she loathed. When a total
stranger contacted her about a network marketing opportunity, she had been looking for “something” for a few years
and was totally ready for a change. She signed up after attending her first meeting!
Mickey found she was initially totally terrified. When people said “no” the rejection was so crushing to her that she
came very close to giving up on network marketing entirely. But she had no other options, so she studied up, read
books, worked with mentors and seriously worked on her confidence. Mickey is adamant that practice makes perfect.
By the time she found Max, Mickey knew what she was doing. It still required a lot of work but she now enjoys the
freedom she dreamed of but could never hope to achieve in a corporate job.
Mickey said one of her mentors once shared that there are three stages in network marketing. The first is, “This is not
worth it,” the second is, “Hey, this is worth it,” and the third, “Wow, I’m not worth this much.” Mickey laughs when
she claims she’s still in the “Hey, this is worth it” stage and is absolutely loving it.
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