The moment of truth – Putting category ... - ECR Community
The moment of truth – Putting category ... - ECR Community
The moment of truth – Putting category ... - ECR Community
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Assess and develop co-operation<br />
Investment<br />
by<br />
Manufacture<br />
(Human<br />
Resources and<br />
Financial)<br />
Category<br />
management<br />
Advanced<br />
Customer<br />
management<br />
Basic<br />
Customer<br />
management<br />
Limited cooperation<br />
(low priority)<br />
Focused<br />
at<br />
Discounts<br />
Focused<br />
at<br />
Improvement<br />
Focused<br />
at<br />
Partnership<br />
Limited cooperation<br />
(low priority)<br />
Traditional negotiations Key Supplier cooperation Category Management<br />
Investment by Retailers<br />
15
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