The moment of truth – Putting category ... - ECR Community

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From data to knowledge <strong>–</strong> Using a cockpit solution developing the <strong>category</strong> on a day to day basis 1
Category Review From projects to process Category Definition Category Role Category Assessment Category Objectives Category Marketing Strategies Category Tactics (initiatives) Implementation Plan On going analyses Dynamic planning Execution Potential Issues Reasons Objectives Action plan Cockpit Headquarter Store / POP Review 2
Page 1 and 2: The moment of truth - Putting categ
Page 3 and 4: Subject Understand Category managem
Page 5 and 6: The business to business to consume
Page 7 and 8: The Consumer Product The value is b
Page 9 and 10: ECR & Category Management E fficien
Page 11 and 12: Category Management Category Manage
Page 13 and 14: Cooperation around the moment of tr
Page 15 and 16: Category management / category deve
Page 17 and 18: The “joint” Category Management
Page 19 and 20: Continuously focusing at improvemen
Page 21 and 22: Clarify areas of alignment 1. 2. 3.
Page 23 and 24: Category management = Category deve
Page 25 and 26: Crash Course - Objectives • To ha
Page 27 and 28: Category management from project to
Page 29 and 30: Overall category management objecti
Page 31 and 32: Category Management proces Joint
Page 33 and 34: Step 1. potentiale Category importa
Page 35 and 36: Step 3. Reasons • What are the re
Page 37 and 38: Step 5. Solutions and action plan
Page 39 and 40: KPI’s and Assessments • Sales e
Page 41 and 42: KCRS case - chain scorecard Copyrig
Page 43 and 44: Promotion and communication Categor
Page 45 and 46: Execution • The category manageme
Page 47: Group discussions Are your company
Page 51 and 52: The full effect of Category Managem
Page 53 and 54: Tools and models in our cockpit •
Page 55 and 56: What and where are the issues ? •
Page 57 and 58: Focus on The Earnings of the Catego
Page 59 and 60: What is the issue ? • If the goal
Page 61 and 62: Ranking analyses - Category managem
Page 63 and 64: Creating store segments using quadr
Page 65 and 66: Understanding store segments The St
Page 67 and 68: Retailnet Tandpleje mod DVH og Føt
Page 69 and 70: RetailNet, alle varegrupper mod DVH
Page 71 and 72: Category Management proces Joint
Page 73 and 74: Workshop 2 Discus and come up with
Page 75: • Please discuss your experience
Page 78 and 79: Gordios We support our customers sa
Page 80: The presentations could be found at

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