Hans-Sachs-Straße - Emirates.com

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this Market is difficult as people are not faMiliar with the aesthetics but the trend for design is growing factories, hospitals and flea markets gives more than a passing nod to the Bauhaus modernist style – a world away from the UAE’s love of all things bling – its founder decided to open his only outlet in Dubai. Director Sebastian Jaroslawski says: “Our customers come from across the Middle East, India and Russia and Dubai is a hub for the region. “I like the raw aspect of industrial architecture and design and of trying to give older pieces new value. “This is a difficult market because people are not familiar with the aesthetics but there are a number of private villas which have been built in the Bauhaus Forward thinking / Cyril Zammit prefers to think of the objects on display at the fair as collectibles rather than furniture pieces style in Jumeirah recently so there is a growing trend for this kind of thing.” For Trevyn McGowan, co-director of Southern Guild gallery from South Africa, it is “a given” that the audience for Dubai’s longer-running contemporary art fair is made up of the same people buying collectible design. “You are reaching the same market. It is symbiotic rather than a hindrance to have both an art and a design fair,” she says. That growing awareness is being nurtured throughout the Emirates. The design fair has invited visitors to be accompanied by experts guiding them on provenance while last September, Dubai Culture and Arts Authority dispatched four Emiratis on a six-month training course in Dubai, London and Barcelona to learn all aspects of design. Meanwhile the American University of Sharjah’s school 60 Open skies / march 2013 of architecture, art and design has been providing undergraduates with a grounding in product design to “define, enhance and transform the world around them”. Collector Ramin Salsali says design is closely tied in with wellbeing; that creating an aesthetically pleasing environment is more conducive to productivity: “We are surrounded by products with great design, from toothbrushes and mobile phones to computers and cars.” Zammit agrees: “Design is everywhere.” He points to Dubai’s iconic skyline and the diversity of furnishings on sale, priced from $5,000 to half a million dollars, by way of example. “Design not only provides a pragmatic solution,” he says, “it enhances the aesthetic of a city and even acts as a signature.”
Twenty arts spaces One district • Ayyam Gallery Barakat Gallery Carbon 12 Desert Fish Studio El Marsa Gallery Etemad Gallery FN Designs Gallery Isabelle Van Den Eynde Green Art Gallery Grey Noise • Gulf Photo Plus La Gallerie Nationale Lammtara Art Production Lawrie Shabibi Mojo Salsali Private Musuem Satellite Shelter Showcase The Fridge Dubai Sheikh Zayed Road, Exit 43, Al Quoz 1, Dubai T: +971 (0) 4 416 1900 alserkalavenue.com
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