Putnam, Spring/Summer 2012 - Bookseller Services - Penguin ...

MAIN STREET
VEGAN
Everything You Need to Know to Eat Healthfully
and Live Compassionately in the Real World
ViCToria moran, hhC, aaDa
Hollywood celebrities are doing it. Corporate
moguls are doing it. Even one glowing
ex-president is living testimony to the
extraordinary health benefi ts of the vegan
lifestyle. But what about those of us living in
the real world—and on a real budget?
photo credit © David Rodgers
author and holistic health practitioner Victoria Moran
started eating only plants in her hometown of
Kansas City nearly thirty years ago, lost sixty
pounds, and raised her daughter, Adair, vegan from birth.
In Main Street Vegan, Moran offers a complete guide to making
this major lifestyle shift, with an emphasis on practical
“baby steps” (you don’t have to throw out your leather shoes,
animal-tested soap, and meat and dairy products all in one
day!). Not just for foodies or “health nuts,” this book provides
practical advice and simple, savory recipes for everyone—
from Main Street to Wall Street, and everywhere in between.
Main Street Vegan outlines a path to becoming vegan in just forty
small steps, including:
u Decide That You Can Do This
u Retire from Dieting
u Propel Yourself with Plant Protein
u Know the Beings Behind Bacon and Burgers
The steps presented in this book can be taken in almost any
order and performed at your own pace. With Main Street Vegan
the possibilities are endless—fi nd out what works for YOU!
vICtorIa MoraN, hhC, aaDa, is a certifi ed
holistic health counselor, a motivational speaker, and the author
of ten previous books, including the international bestseller
Creating a Charmed Life. Moran has appeared on Oprah, writes for
magazines, including VegNews and Natural Health, blogs for the
Huffi ngton Post, and is the director of Main Street Vegan Lifestyle
Coaching, training would-be vegans and
vegan coaches. Victoria was assisted in the
writing of this book by Adair, who, as an
actress and stunt performer, is living proof
that a vegan diet provides all the necessary
nutrients for a strong, fi t body and an active
lifestyle. Victoria and her husband live in a
“green” condo in New York City.
May
Trade Paper
ISBN 978-1-58542-933-2
$15.95/$17.00 CAN
Lifestyles/
Veganism
5 ¹⁄8" x 8"
384 pages
u national publicity campaign
u radio interviews
u national print and online advertising
u Trade advertising
u regional author events
u mailing to new age retailers
u Tarcher Talks online video
u Promotion at the international new
age Trade show (in June)
u www.victoriamoran.com
Export rights: w
First Serial, UK, Translation,
Audio: Jeremy P. Tarcher
Other: Joelle Delbourgo
Joelle Delbourgo Associates, inc.
516 Bloomfi eld Avenue, Suite 5
Montclair, NJ 07042
Includes
40 Vegan
Recipes!
69
mAY
TarCher/Penguin