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Putnam, Spring/Summer 2012 - Bookseller Services - Penguin ...

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TarCher/<strong>Penguin</strong> mAY<br />

May<br />

Trade Paper<br />

ISBN 978-1-58542-993-6<br />

$15.95/$17.00 CAN<br />

76<br />

Inspirational/<br />

Self-Help<br />

5 ½" x 8 ¼"<br />

464 pages<br />

u national print campaign<br />

u mailing to new age bookstores<br />

u Trade advertising<br />

u online advertising<br />

u outreach to optimist international<br />

centers in usa<br />

u Promotion at the international new<br />

age Trade show<br />

Export rights: D<br />

Other: Public Domain<br />

TARCHER SUCCESS CLASSICS<br />

THE OPTIMIST<br />

CREED<br />

and Other Inspirational Classics by<br />

ChrisTian D. larson<br />

The fi rst-ever collection of the writings<br />

of Christian D. Larson, author of the<br />

famous “Optimist Creed” and one of the<br />

twentieth-century’s true pioneers of<br />

motivational thought.<br />

“Say to yourself a hundred times every day and mean<br />

it with all your heart: I will become more than I am.”<br />

—Christian D. Larson<br />

Contemporary research has shown that optimistic<br />

people experience longer and healthier lives, better<br />

relationships, and higher incomes. Generations before<br />

such fi ndings, however, inspirational writer Christian D. Larson<br />

showed an amazing grasp of the life-changing power of gratitude<br />

and optimism. Today, Larson is known worldwide for his<br />

powerful meditation “The Optimist Creed” and for his other<br />

classics of spiritual living—but no single volume has collected<br />

his greatest writings. Here, at last, is a long-overdue anthology<br />

that makes his foundational writings available to the countless<br />

readers who already know his name and work.<br />

In his now famous maxim, Larson encouraged early twentieth-century<br />

readers to embrace an “attitude of gratitude.”<br />

Yet Larson’s vision went far beyond mushy or feel-good nostrums.<br />

Like no one else of his day, the groundbreaking writer<br />

understood the metaphysical and psychological dimensions of<br />

grateful living. Affi rmative thought, Larson reasoned, sets in<br />

motion unseen forces, both spiritual and psychical, and aids in<br />

manifesting our desires.<br />

In our time, Larson’s message is as fresh and radical as<br />

ever. The Optimist Creed features complete editions of his most<br />

deeply affecting works, each redesigned and reset. It contains:<br />

“The Pathway of Roses,” “Your Forces and How to Use Them”<br />

(the 1912 work that features his “Optimist Creed”), “Mastery of<br />

Self,” “The Ideal Made Real,” and “Just Be Glad.”<br />

ChrIstIaN D. larsoN (1874–1962) was born in Iowa to Norwegian immigrants.<br />

He was headed for a career in the Lutheran ministry but later embraced a more universal and<br />

independent spirituality. In 1901, at age twenty-seven, Larson launched one of the fi rst journals<br />

devoted to positive thinking. He moved to California and grew into a popular New Thought and<br />

inspirational writer and speaker, producing more than forty books. Larson’s most enduring work<br />

is the meditation called “The Optimist Creed,” which he originally published in 1912 as “Promise<br />

Yourself.” In 1922, it was offi cially adopted as the manifesto of Optimist International and today<br />

is quoted around the world.

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