Putnam, Spring/Summer 2012 - Bookseller Services - Penguin ...
Putnam, Spring/Summer 2012 - Bookseller Services - Penguin ...
Putnam, Spring/Summer 2012 - Bookseller Services - Penguin ...
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TarCher/<strong>Penguin</strong> mAY<br />
May<br />
Trade Paper<br />
ISBN 978-1-58542-993-6<br />
$15.95/$17.00 CAN<br />
76<br />
Inspirational/<br />
Self-Help<br />
5 ½" x 8 ¼"<br />
464 pages<br />
u national print campaign<br />
u mailing to new age bookstores<br />
u Trade advertising<br />
u online advertising<br />
u outreach to optimist international<br />
centers in usa<br />
u Promotion at the international new<br />
age Trade show<br />
Export rights: D<br />
Other: Public Domain<br />
TARCHER SUCCESS CLASSICS<br />
THE OPTIMIST<br />
CREED<br />
and Other Inspirational Classics by<br />
ChrisTian D. larson<br />
The fi rst-ever collection of the writings<br />
of Christian D. Larson, author of the<br />
famous “Optimist Creed” and one of the<br />
twentieth-century’s true pioneers of<br />
motivational thought.<br />
“Say to yourself a hundred times every day and mean<br />
it with all your heart: I will become more than I am.”<br />
—Christian D. Larson<br />
Contemporary research has shown that optimistic<br />
people experience longer and healthier lives, better<br />
relationships, and higher incomes. Generations before<br />
such fi ndings, however, inspirational writer Christian D. Larson<br />
showed an amazing grasp of the life-changing power of gratitude<br />
and optimism. Today, Larson is known worldwide for his<br />
powerful meditation “The Optimist Creed” and for his other<br />
classics of spiritual living—but no single volume has collected<br />
his greatest writings. Here, at last, is a long-overdue anthology<br />
that makes his foundational writings available to the countless<br />
readers who already know his name and work.<br />
In his now famous maxim, Larson encouraged early twentieth-century<br />
readers to embrace an “attitude of gratitude.”<br />
Yet Larson’s vision went far beyond mushy or feel-good nostrums.<br />
Like no one else of his day, the groundbreaking writer<br />
understood the metaphysical and psychological dimensions of<br />
grateful living. Affi rmative thought, Larson reasoned, sets in<br />
motion unseen forces, both spiritual and psychical, and aids in<br />
manifesting our desires.<br />
In our time, Larson’s message is as fresh and radical as<br />
ever. The Optimist Creed features complete editions of his most<br />
deeply affecting works, each redesigned and reset. It contains:<br />
“The Pathway of Roses,” “Your Forces and How to Use Them”<br />
(the 1912 work that features his “Optimist Creed”), “Mastery of<br />
Self,” “The Ideal Made Real,” and “Just Be Glad.”<br />
ChrIstIaN D. larsoN (1874–1962) was born in Iowa to Norwegian immigrants.<br />
He was headed for a career in the Lutheran ministry but later embraced a more universal and<br />
independent spirituality. In 1901, at age twenty-seven, Larson launched one of the fi rst journals<br />
devoted to positive thinking. He moved to California and grew into a popular New Thought and<br />
inspirational writer and speaker, producing more than forty books. Larson’s most enduring work<br />
is the meditation called “The Optimist Creed,” which he originally published in 1912 as “Promise<br />
Yourself.” In 1922, it was offi cially adopted as the manifesto of Optimist International and today<br />
is quoted around the world.