Putnam, Spring/Summer 2012 - Bookseller Services - Penguin ...

Photograph by Richard Greenhouse
NOW IN PAPERBACK
Praise for TRANSCENDENCE
“Dr. Norman Rosenthal’s book will propel TM into the mainstream
where it belongs.” —russell simmons
“The best-ever book on Transcendental Meditation.” —David lynch
“Whether your troubles are deep or you simply know life could be
better and healthier, read this book.” —Candy Crowley, Cnn anchor
Norman E. Rosenthal, M.D., a longtime researcher at the
National Institute of Mental Health and the celebrated
psychiatrist and psychiatric researcher who pioneered
the study and treatment of seasonal affective disorder (SAD),
brings us this generation’s most important work on Transcendental
Meditation—and one of today’s most significant books
on achieving greater physical and mental health and wellness.
Transcendence demystifies the practice and benefits of Transcendental
Meditation for a general audience who may have
heard about the method but do not necessarily know what it is,
how it is practiced, or what they stand to gain from it, physically
and emotionally. Dr. Rosenthal clearly and practically explains
the basic ideas behind Transcendental Meditation: It is a nonreligious
practice that involves sitting comfortably for twenty
minutes twice a day, while using a silent mantra, or nonverbal
sound, to attain a profound state of aware relaxation.
Dr. Rosenthal draws upon experience from the lives of his
patients and a wealth of clinical research amassed on TM over
the past generation (340 peer-reviewed published articles) to
provide the fullest and most accessible book ever on the broad
range of benefits of this remarkably simple practice, from relief
of anxiety, stress, and depression to new hope for those suffering
from addiction, attention-deficit disorder, or post-traumatic
stress disorder.
Alongside exclusive celebrity interviews—where stars such
as Paul McCartney, Ringo Starr, Martin Scorsese, Russell
Brand, Laura Dern, Moby, and David Lynch openly discuss
their meditation—Transcendence features stories from everyday
people, from veterans to students coping with anxiety disorders,
discussing how TM has helped them achieve more fulfilling lives.
September
Trade Paper
ISBN 978-1-58542-992-9
$15.95/$17.00 CAN
Wellness/
Body-Mind-Spirit/
Meditation
6" x 9"
320 pages
u national publicity campaign
u radio interviews
u national print and online advertising
u Trade advertising
u regional author events
u mailing to new age retailers and
gift stores
u extensive promotion via David
lynch’s Tm site and foundation
u Promotion at the international new
age Trade show (in June)
u www.normanrosenthal.com
Export rights: w
First Serial, UK, Translation,
Audio: Jeremy P. Tarcher
Other: Muriel Nellis
Literary and Creative Artists, inc.
3543 Albemarle Street Nw
washington, D.C. 20008
NorM a N e . r oseN thal, M.D., is a clinical professor
of psychiatry at Georgetown Medical School. He conducted research
at the National Institute of Mental Health, as a research fellow,
researcher, and senior researcher, for more than twenty years. He is
the author of more than 200 scholarly articles, as well as books for the
general public, including Winter Blues and The Emotional Revolution.
75
SEPTEmBER
TarCher/Penguin