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An essential companion to the highlyanticipated
PBS documentary series.
An excerpt from Latino Americans:
This book sets out to tell how numerous peoples, from regions and continents
ung across the globe, came together to become one people….
The Latino Americans come from Europe, Africa, Asia, and from the ancient
nations of this hemisphere. They are the offspring of Spain’s New World Empire.
They arrived in the United States by jet aircraft this morning; they crossed a
dusty, empty stretch of desert just yesterday; or long years after arriving here
to work, they raised a right hand in front of a federal judge and swore to
renounce all other allegiances to any other country. And most importantly,
alongside those whose American story is a recent one are the generations
of Latinos whose families have been in this country far longer than there has
been a place called the United States, even longer than the arrivals from the
British Isles who would go on to invent the United States.
MARKETING
• Cross-promotion with PBS
• National television and radio interviews
• Print features and reviews
• Online advertising
• Social media outreach
SALES POINTS
• Coincides with the premiere of the PBS documentary
series Latino Americans, which will reach four million
core PBS viewers nationwide
• There will be extensive media promotion on PBS and
NPR for the miniseries, as well as the book
• There will be a comprehensive companion website as
well as strong presences on Facebook and YouTube
• Suarez is also the documentary series host, and actor
Benjamin Bratt will narrate; the series will include
interviews with Gloria Estefan, Rita Moreno, Maria
Elena Salinas, and more
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