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PERIGEE Trade Paperback December 2013<br />
COOKING UP A BUSINESS<br />
Lessons from Food Lovers<br />
Who Turned Their Passion into a Career—<br />
and How You Can, Too<br />
Rachel Hofstetter<br />
978-0-399-16231-2 • $16.00/$17.00 Can.<br />
Trade Paperback<br />
256 pp./5 1/2” x 8 1/4”<br />
Carton: 64<br />
Small Business/Food<br />
Rights: W00<br />
First Serial, UK, Translation, Audio: Perigee<br />
Other: Kari Stuart<br />
International Creative Management<br />
730 Fifth Avenue, New York, NY 10019<br />
Publishing History: Original<br />
On sale December 3, 2013<br />
SUGGESTED ORDER<br />
Photo ©<br />
The perfect guide for anyone who dreams of<br />
owning their own food business.<br />
Cooking Up a Business is a primer for anyone who dreams of owning<br />
his or her own food business. This book will show readers how to build<br />
a business out of the food they love, using ten narrative profiles of<br />
nationally-known food entrepreneurs—detailing the idea, the struggles<br />
to implement the idea, and the ultimate success. Each narrative will<br />
highlight specific lessons learned, identifying some of the business<br />
issues that might arise and giving real-life advice about how to deal<br />
with them. It’s filled with inspirational stories and applicable lessons for<br />
every type of food enterprise.<br />
MARKETING<br />
• National television inter<strong>view</strong>s<br />
• Food/cooking radio inter<strong>view</strong>s<br />
• Print features and re<strong>view</strong>s<br />
• Online inter<strong>view</strong>s and re<strong>view</strong>s on food/cooking and business blogs<br />
and websites<br />
SALES POINTS<br />
• This is the perfect book for aspiring entrepreneurs and foodies<br />
• Includes stories and lessons from the founders of nationally-known food<br />
businesses such as Kopali Organics, Pop Chips, Justin’s Nut Butters,<br />
Evol Foods, and more<br />
• The author is a food expert, having worked as a food editor for O Magazine<br />
and Reader’s Digest<br />
• Perfect for fans of behind-the-scenes food stories,like The Food Network’s<br />
Great Food Truck Race and NBC’s America’s Next Great Restaurant, as well<br />
anyone interested in the food industry<br />
Rachel Hofstetter is the former senior food editor at Reader’s Digest. Previously<br />
she was the Food Editor at O Magazine where she worked with the top food<br />
writers, chefs, and food businesses in the United State. She has a degree in<br />
Economics from Miami University in Ohio.<br />
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