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NAL Hardcover November 2013<br />
WHEN WILL THE<br />
HEavEN bEgIN?<br />
This Is Ben Breedlove’s Story<br />
Ally Breedlove with Ken Abraham<br />
978-0-451-23964-8 • $24.95/$26.50 Can.<br />
Hardcover<br />
320 pp./5 1/2” x 8 1/4”/Carton: 32/religion/spirituality<br />
rights: W00<br />
First serial, Audio, uK/ANZ, translation: NAL signet<br />
other: Williams & Connolly LLP<br />
725 twelfth street, NW<br />
Washington, dC 20005<br />
Publishing History: original<br />
Strict on-sale November, 2013<br />
suggested order<br />
Photo ©<br />
A moving memoir of Ben Breedlove—who<br />
inspired millions with his viral videos about his<br />
visions of heaven—written by his sister Ally.<br />
In December 2011, eighteen-year-old Ben Breedlove released a video<br />
on YouTube called “This is my story.” Using flash cards, Ben silently<br />
and powerfully shared with the world what it was like to live with a<br />
life-threatening heart condition and how he had gone to a place of<br />
profound spiritual peace when his heart stopped for three minutes. Ben<br />
asked: “Do you believe in angels or God? I do.”<br />
On Christmas Day, Ben passed away. But he had touched the world with<br />
his story. Over 800,000 people came together <strong>online</strong> to watch<br />
Ally Breedlove’s heartfelt eulogy for her brother.<br />
In When Will the Heaven Begin? Ally shares Ben’s triumphs, struggles,<br />
amazing spirit, and deep faith—and most importantly, how the brother<br />
she loved found the reality that is God’s peace for us all.<br />
MARKETING<br />
• Major national television inter<strong>view</strong>s<br />
• National and regional radio inter<strong>view</strong>s<br />
• Print and <strong>online</strong> features and re<strong>view</strong>s<br />
• Online advertising<br />
• Buzz-building campaign<br />
• Social media outreach and promotion<br />
SALES POINTS<br />
• Ben’s videos have received more than twelve million <strong>view</strong>s, and his YouTube<br />
channels have almost 100,000 subscribers<br />
• Ben’s powerful videos and the story of his death have been covered by media<br />
around the globe, including ABC, CBS, MSNBC, Fox News, MTV, People, The<br />
L.A. Times, The Wall Street Journal, The Washington Post, and The Daily Mail<br />
• For those inspired by Heaven Is for Real by Todd Burpo, 90 Minutes in Heaven<br />
by Don Piper, and Proof of Heaven by Eben Alexander<br />
• Includes photos<br />
Ally Breedlove is Ben Breedlove’s older sister and lives with her family in Texas.<br />
Author websites: youtube.com/ouradvice4you; youtube.com/user/BreedloveTV;<br />
twitter.com/allybreedlove. Ken Abraham is a New York Times bestselling author.<br />
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