Annual Report 1999 ［ PDF：672KB ］ - Shiseido group website

With Our Society
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Shiseido considers the preservation of the natural environment to be a top priority when developing
its business globally. As a responsible corporate citizen, the Company also conducts various activities
that contribute to the societies in which it operates.
Environmental Protection Initiatives
Since 1989, when Shiseido announced its intention to completely eliminate the use of chlorofluorocarbons
(CFCs), the entire Company has worked extensively to protect the natural
environment. In 1992, we formulated and publicly announced our “Shiseido Eco Policy,” an
environmental management policy dedicated to realizing our motto of giving environmental
issues the highest priority. This document outlines four ongoing objectives: (1) Protect the
ecosystem and use resources and energy wisely, (2) Promote new technological developments
and applications that do not have negative effects on the environment, (3) Raise environmental
protection awareness of every Shiseido member and (4) Foster interaction with
community and society.
In an effort to publicize and demonstrate quantifiable progress in our companywide
environmental initiatives, in January 1998 we released our Environmental Report 1997. A
brief summary of these initiatives and our progress status is given below. (For more details,
please refer to Environmental Report 1999, scheduled for publication in autumn 1999.)
•Eliminate polyvinyl chlorides (PVCs). We have completed a reassessment of specifications
of all our products and made a list of compound materials that should be discontinued. In the
first half of fiscal 1999, we will know when it will be technologically feasible to replace all
such materials.
•Obtain ISO 14001 certification, an international standard for environmental management,
at domestic and overseas production facilities. We have already acquired certification at all
our domestic cosmetics factories and at the Kuki Factory, which makes toiletries. By fiscal
2001, we aim to acquire certification at all our overseas factories, as well.
•Reduce industrial wastes. By fiscal 2001, we plan to recycle at least 60% of all industrial
wastes from our production facilities. This will represent a 50% reduction in unused wastes
from fiscal 1991 levels. Our ISO 14001 activities are also on target to reach their objectives.
•Reduce carbon dioxide emissions. By fiscal 2011, we aim to reduce carbon dioxide emissions
from our factories to 15% on a basic unit scale below fiscal 1991 levels. To this end, we
continue to make capital investments based on long-term perspectives.
In addition to the environmental objectives outlined above, since fiscal 1998 we have
formulated environmental management systems covering each phase of the product life cycle—
development, procurement and production, distribution, and sales—based on Shiseido Global
Eco Standards activities. These systems function as effective environmental preservation measures.
To cite an example of such measures, in fiscal 1999 we replaced sales vehicles owned by
Shiseido Sales Co., Ltd., with low-emission vehicles. By fiscal 2004, we plan to similarly replace
all vehicles used throughout the Group. Moreover, in April 1999 we introduced new
uniforms made from fibers recycled from PET bottles for our beauty consultants. This move
visibly underscores our commitment to recycling.
Shiseido’s Environmental Report
1998 describes the Company’s
environmental activities
from April 1997 to March 1998.
Annual Report 1999
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