Annual Report 1999 ［ PDF：672KB ］ - Shiseido group website

Corporate Ideals
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Contents
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Corporate Mission
We aim to identify new,
richer sources of value and
use them to create beauty
in the lives and culture of
those we serve
(Statement of Shiseido Corporate Activities)
With Our Customers
Through the creation of true value and exceptional quality, we strive to help our customers realize their
dreams of beauty, well-being and happiness.
With Our Business Partners
Joining forces with partners who share our aims, we act in a spirit of sincere cooperation and mutual
assistance.
With Our Shareholders
We aim to win the support of our shareholders by retaining earnings for future investments and paying
dividends which come from sound business results, and to uphold their trust through transparent
management practice.
With Our Employees
The individuals who make up our work force–in all their diversity and creativity–are our most valuable
corporate asset. We strive to promote their professional development and to evaluate them fairly. We
recognize the importance of their personal satisfaction and well-being, and seek to grow together with them.
With Our Society
We respect and obey all laws in all regions in which we do business. Safety and preservation of the natural
environment are our highest priorities. In cooperation with local communities and in harmony with
international society, we call on our cultural resources in creating a global, beautiful, cultured lifestyle.
1 Financial Highlights
2 Message from the Management:
“Global No. 1” Long-Term Vision for
the 21st Century
10 Review of Operations
Cosmetics
Toiletries
Others
15 Global Network
16 Research and Development
17 With Our Society
Environmental Protection Initiatives
Social Contribution Activities
Responding to the Year 2000 Computer Problem
Criteria for Corporate Activity
1. We seek to bring joy to our customers.
2. We are concerned with results, not procedures.
3. We share frankly with each other our real priorities.
4. We give free rein to our thoughts and boldly
challenge conventional wisdom.
5. We act in the spirit of thankfulness.
19 Financial Section
Six-Year Summary/Divisional Sales
20 Management’s Discussion and Analysis
22 Consolidated Balance Sheets
24 Consolidated Statements of Income
25 Consolidated Statements of Shareholders’ Equity
26 Consolidated Statements of Cash Flows
27 Notes to the Consolidated Financial Statements
36 Report of Independent Certified Public Accountants
37 Reference: Consolidated Statements of Cash Flows Based on
the Revised Consolidated Financial Statements Regulations
38 Directors and Auditors
Subsidiaries and Affiliates
39 Shareholder Information