OMSLAG 5.indd - IUCN
OMSLAG 5.indd - IUCN
OMSLAG 5.indd - IUCN
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collecting and burning waste – for instance – the tourism site is much<br />
cleaner.<br />
The NGO Instituto de Montana in Peru initiated a community-based<br />
tourism project in two communities bordering the Huascaran National<br />
Park. The main activities were product development, training and<br />
marketing. The tourism products, restaurants and sites are owned by the<br />
campesinos, inhabitants of the villages Vicos and Humacchuco. After the<br />
products were developed and pilot tours were made, attracting enough<br />
tourists was still difficult. To overcome this problem, the communities<br />
founded the Yachaqui Wayi Responsible Travel Centre in the city of<br />
Huaraz, the tourism hub of the region. This information centre is owned<br />
by a foundation set up by the campesinos, who take care of administration<br />
and accounting. The Yachaqui Wayi Resonsible Travel Centre has three<br />
functions: it directs tourists to the tourism products of the communities, it<br />
informs them about sustainable travel opportunities and it serves as a small<br />
hostel. The income from the hostel is used to keep the centre in operation<br />
and it is run by two elected representatives of the communities.<br />
Setting up the foundation for the Yachaquiwayi Responsible Travel Centre<br />
has greatly empowered the campesinos. From that moment on they<br />
owned the tourism developments and Instituto de Montana now only<br />
has an advisory role. The campesinos are doing their own networking and<br />
fundraising, and expectations are that the tourism developments of Vicos<br />
and Humacchuco will continue.<br />
Huascaran<br />
National Park<br />
36 37<br />
Creating a foundation or commercial company by community members is<br />
crucial for continuation of the developments in the long run. Because the<br />
participants find a sense of pride, ownership and above all responsibility in<br />
starting an organization themselves, the developments and results will not<br />
fall apart after the withdrawal of the project initiators.<br />
2. 3.4<br />
Boosting the<br />
local economy<br />
Large-scale developments usually require large investments. In ‘regular’ or<br />
mass tourism developments without conservation and poverty alleviation<br />
goals, most of the capital is often provided by non-local companies. These<br />
can be either national or international tour operators and hotel chains.<br />
As a consequence, only a small amount of the money spent by tourists<br />
actually stays in the area. The UNEP states that about 80 per cent of the<br />
expenditure of travellers on all-inclusive tours ‘leaks’ away to the developed<br />
countries. This is because trips are booked with foreign tour operators and<br />
airlines, foreign companies own the local tourism services and many of the<br />
resources are imported.<br />
When a tourism initiative aims to promote the development of a region,<br />
it is very important to create so-called local linkages. These are economic<br />
links between the tourism product and the suppliers of food and services<br />
in the region. This may sound logical and efficient, but it isn’t always<br />
easy. Tourists pay well for their trip, and they expect a certain standard of<br />
comfort, hygiene and service. Local suppliers can have difficulties meeting<br />
these standards, especially in remote rural areas. Products are often available<br />
only on a limited scale or they do not meet the customer’s requirements<br />
and therefore have to be imported. Creating satisfactory local linkages thus<br />
requires an investment of money, time and effort.<br />
Creating linkages is an important part of a tourism project initiated by<br />
the Uganda-based tour operator Adrift, which offers white-water rafting<br />
and adventure activities. In 2005, Adrift started the development of an<br />
education centre, a chimpanzee sanctuary and a lodge. They hired local<br />
companies for the construction of these facilities, providing temporary jobs<br />
for some 85 people. When it is finished, the site will provide long-term<br />
employment for around 80 employees. But the indirect income benefits<br />
for the women of the region will reach even further. Currently, the local<br />
women are being exploited by middlemen, who ask a very high price for<br />
transporting the womens produce to the city markets and thus take away<br />
a large part of their incomes. Adrift wants both the chimpanzee sanctuary