OMSLAG 5.indd - IUCN
OMSLAG 5.indd - IUCN
OMSLAG 5.indd - IUCN
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4. 2<br />
Travel agent<br />
Wholesale tour operator<br />
Ground operator<br />
There are many organizations involved in any given holiday, and most of<br />
them work in the destination country. These are inbound tour operators,<br />
local transport providers, accommodations, excursion providers, tourism<br />
site managers, restaurants and shops. The informal sector also plays an<br />
important role in tourism: independent guides or street vendors selling<br />
food and souvenirs. All these organizations and people, in the country of<br />
origin as well as in the country of destination, together form the ‘tourism<br />
supply chain’.<br />
To make a success of the development of tourism for conservation goals, it<br />
is important that the initiating organizations know how the tourism sector<br />
works and which parties are involved in the supply chain. In what stages of<br />
development do we seek cooperation with private partners? And – more<br />
importantly – what is in it for them?<br />
Linking conservation projects<br />
with tour operators<br />
TOURIST<br />
TOURISM SERVICES AND PRODUCTS<br />
Accommodations, restaurants, excursions, etc.<br />
Figure 8. How does a tourist find tourism products?<br />
Internet/ travel guides<br />
Tour operators can be useful partners for conservation projects. They have<br />
a central role in the tourism supply chain, and they can offer a project a<br />
steady supply of visitors. The Mabamba Busi project in Uganda (see Ch. 3)<br />
Excursions<br />
for children<br />
in the Büyük<br />
Menderes<br />
National Park<br />
66 67<br />
was a cooperative effort between the NGO SCORE and the commercial<br />
tour operator Shoebill Safaris. Because Shoebill Safaris brought in tour<br />
groups during the entire project period, the community at Mabamba Busi<br />
could use their new skills right away. Shoebill Safaris gave feedback on the<br />
developments, based on their own expertise and on visitor experiences.<br />
Shoebill Safaris also guaranteed a certain number of visitors and thus a<br />
steady income for the project.<br />
One of <strong>IUCN</strong> NL’s activities is providing links between tour operators<br />
and tourism projects with conservation goals. Tour operators can promote<br />
the project as an optional excursion, or include the project in an organized<br />
tour. This way, conservation projects will be visited on a more regular basis<br />
and they will benefit from higher and steadier revenues. Tour operators are<br />
also able to show in what ways the product could be improved in order to<br />
make it more appealing on the tourism market.