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OMSLAG 5.indd - IUCN

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Saskia Griep<br />

Manager tour operating,<br />

Sawadee Reizen, the Netherlands<br />

“Our company ‘Sawadee Reizen’ has organised tours for groups in developing<br />

countries for the past 25 years. Even though small groups may leave fewer<br />

‘footprints’, they do leave footprints: we are aware that wherever we go we<br />

have an impact on the environment. We make efforts to minimise this impact<br />

and, where possible, engage in projects and activities that contribute to the<br />

sustainability of a destination. We really try to let local communities and small-<br />

scale enterprises profit from our trips. One of the advantages of tourism is the<br />

fact that it can create a great spin-off effect.<br />

In the early years, we visited small projects such as orphanages and we<br />

supported these projects financially. Nowadays, the focus has shifted from<br />

charity projects to nature conservation and development projects in which<br />

the revenues directly benefit the community. A successful example is a coffee<br />

plantation in Tanzania, where farmers faced a decline in export revenues and<br />

were looking for an alternative. They are now trained to guide tourists through<br />

the coffee plantation. In addition to this excursion the coffee plantation has<br />

become a small-scale ‘resort’, where visitors can stay overnight and enjoy local<br />

meals and village life. The entire community benefits from this project and that is<br />

exactly what we aim for.<br />

It is our aim to include at least one excursion to a development or conservation<br />

project in each tour. At this moment, about 20 per cent of our tours include<br />

one project, but some tours visit as many as four projects. We have about 90<br />

different tours, so we visit quite a lot of projects already. Sometimes, it is hard<br />

to find a good project for a tour and it should not be underestimated how much<br />

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time and work it takes to incorporate project excursions in our itineraries. In<br />

some cases, we assist in the development of the excursion, in the training of<br />

guides, and also in integrating the feedback from our customers. To be able to<br />

do this we work together with a number of NGOs in the Netherlands. NGOs<br />

and tour operators have different fields of expertise so they can complement<br />

each other: the NGOs have a network of projects and know which projects<br />

contribute to development and conservation, we know what tourists want and<br />

how to market the products.”<br />

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