OMSLAG 5.indd - IUCN
OMSLAG 5.indd - IUCN
OMSLAG 5.indd - IUCN
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Saskia Griep<br />
Manager tour operating,<br />
Sawadee Reizen, the Netherlands<br />
“Our company ‘Sawadee Reizen’ has organised tours for groups in developing<br />
countries for the past 25 years. Even though small groups may leave fewer<br />
‘footprints’, they do leave footprints: we are aware that wherever we go we<br />
have an impact on the environment. We make efforts to minimise this impact<br />
and, where possible, engage in projects and activities that contribute to the<br />
sustainability of a destination. We really try to let local communities and small-<br />
scale enterprises profit from our trips. One of the advantages of tourism is the<br />
fact that it can create a great spin-off effect.<br />
In the early years, we visited small projects such as orphanages and we<br />
supported these projects financially. Nowadays, the focus has shifted from<br />
charity projects to nature conservation and development projects in which<br />
the revenues directly benefit the community. A successful example is a coffee<br />
plantation in Tanzania, where farmers faced a decline in export revenues and<br />
were looking for an alternative. They are now trained to guide tourists through<br />
the coffee plantation. In addition to this excursion the coffee plantation has<br />
become a small-scale ‘resort’, where visitors can stay overnight and enjoy local<br />
meals and village life. The entire community benefits from this project and that is<br />
exactly what we aim for.<br />
It is our aim to include at least one excursion to a development or conservation<br />
project in each tour. At this moment, about 20 per cent of our tours include<br />
one project, but some tours visit as many as four projects. We have about 90<br />
different tours, so we visit quite a lot of projects already. Sometimes, it is hard<br />
to find a good project for a tour and it should not be underestimated how much<br />
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time and work it takes to incorporate project excursions in our itineraries. In<br />
some cases, we assist in the development of the excursion, in the training of<br />
guides, and also in integrating the feedback from our customers. To be able to<br />
do this we work together with a number of NGOs in the Netherlands. NGOs<br />
and tour operators have different fields of expertise so they can complement<br />
each other: the NGOs have a network of projects and know which projects<br />
contribute to development and conservation, we know what tourists want and<br />
how to market the products.”<br />
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