2009 Undergraduate & Graduate Prospectus - PDF - Waikato ...

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MARKETING 24 CHOOSE YOUR SUBJECT WAIKATO MANAGEMENT SCHOOL MARKETING Marketing is all around us – in the television adverts we watch, on the websites we access, in the stores where we shop, in the brands we buy, the products we choose and so much more. This subject introduces students to the many dimensions of marketing and demonstrates why it is much more than just selling or advertising. You’ll investigate product and service development and management, pricing, market research, advertising, sales promotion, distribution and other related areas. Studying Marketing at Waikato will give you the skills to develop innovative brands, to find out what drives customer behaviour, and to design effective promotions and advertising. You can choose to study Marketing in the Bachelor of Management Studies page 33 Bachelor of Management Studies (Honours) page 36 Bachelor of Communication Studies page 51 Bachelor of Communication Studies (Honours) page 54 Graduate Certificate page 57 Graduate Diploma page 57 Postgraduate Certificate page 58 Postgraduate Diploma page 58 Master of Management Studies page 60 Marketing can also be taken as a second major for most other University of Waikato undergraduate degrees. LIAM GUNSON (BMS) Analyst, IDC “Information is everything at IDC. We’re a leading technology market intelligence company, and I run a team that researches PC markets across Australia and New Zealand. The intelligence we gather is powerful – it’s sold to stakeholders such as PC vendors to inform their product development, market and sales operations; and it’s sold to major corporations and government customers who need knowledge of significant and emerging technologies. The industry is fast-paced and the work exciting. I deal with big players like Microsoft and IBM, and travel through Australasia, Asia and the US. I’ve used every skill gained from my studies and life as a student. My job isn’t just about graphs and reports, I lead a team, deliver presentations and interact with international clients.” CAREER OPPORTUNITIES Advertising Account Executive Product Manager Entrepreneur Sales Manager Market Research Executive Sales Representative Marketing Manager Marketing papers include Marketing Strategy Market Research Marketing of Services Consumer Behaviour Sport Marketing Advertising and Promotional Strategy International Marketing Relationship Marketing Professional Selling Strategic Brand Management Creativity and Innovation The Research Process: Marketing and International Management Developments in Marketing Strategy Advanced Advertising Strategy Marketing Through the Sports Media Dissertation Thesis
PUBLIC RELATIONS Public relations involves two-way communication between an organisation and the groups and individuals they deal with. PR is about managing and maintaining the relationships CAREER OPPORTUNITIES RELATIONS an organisation has with its publics. It requires listening to Event Manager Public Affairs Manager stakeholders as well as analysing and understanding the attitudes and behaviours of those audiences. Internal Communication Manager Professional Fund-raiser Public Relations Consultant Media Advisor PUBLIC PR uses a variety of channels to convey messages and achieve business goals, including media relations, government relations, community relations and investor relations. Strong PR skills are as important to an organisation like Greenpeace as they are to a local council or an international bank. Areas of PR include crisis and issues management, event management, sponsorship and fund-raising, employee relations and public affairs. Studying Public Relations builds strong written and presentation skills, you’ll create PR campaigns, work with the media, and write and present a variety of texts. You can choose to study Public Relations in the Bachelor of Management Studies page 33 Bachelor of Management Studies (Honours) page 36 Bachelor of Communication Studies page 51 Bachelor of Communication Studies (Honours) page 54 Graduate Certificate page 57 Graduate Diploma page 57 Postgraduate Certificate page 58 Postgraduate Diploma page 58 Master of Management Studies page 60 Public Relations can also be taken as a second major for most other University of Waikato undergraduate degrees. EMMA TWIGG Olympic Rower, BCS Student World under 23 rowing champ Emma Twigg doesn’t have a moment to spare. The top single sculler is training for the 2008 Olympics, she’s often away competing at international regattas and she’s studying for a BCS at Waikato Management School. The Beijing Olympics are Emma’s top priority right now, but longterm PR and journalism appeal. “PR is everywhere. It’s important, not just in commercial business but in non-profit organisations too, such as Rowing New Zealand. As an elite athlete I’m constantly exposed to PR and I see a lot of job opportunities in that area. Ultimately, way down the track, I’d like to get into journalism." Public Relations papers include Management Communication Communication Theory Interpersonal Communication Media and Public Relations Advertising Communication and Creativity Professional Speaking and Speechwriting Professional and Public Relations Writing Public Relations Campaigns Public Relations Cases Media and Public Relations Advertising, Branding and Identity.com Careers and Communication Consulting Methods Negotiation and Persuasion Intercultural Communication Communication in Organisations Public Relations in the Culture Industries Communication Cybertrends and E-Business Public Relations Internship Developments in Marketing Strategy Advanced Advertising Strategy Dissertation Thesis 25
Page 1 and 2: Waikato Management School Undergrad
Page 3 and 4: THINGS YOU NEED TO KNOW ABOUT WAIKA
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