2009 Undergraduate & Graduate Prospectus - PDF - Waikato ...

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BACHELOR OF COMMUNICATION STUDIES 52 CHOOSE YOUR QUALIFICATION WAIKATO MANAGEMENT SCHOOL BACHELOR OF COMMUNICATION STUDIES Communication is a powerful tool. Learn how to use this power strategically and creatively to address communication challenges, build loyalty and drive organisational success. Why do a BCS? The Bachelor of Communication Studies (BCS) blends creative disciplines with practical communication theory. The unique mix of arts and management papers provide the skills and knowledge needed to become a strategy-based communication or media practitioner. You’ll also learn about the responsibilities of the media and communication industries in local, national and global contexts, and how communication affects individuals, groups and social culture. The degree provides opportunities to gain hands-on experience of communication and media practice in the classroom and in industry and community organisations. You’ll be taught by internationally sought-after media and communication consultants and researchers. By the time you graduate, you’ll understand the role of communication in business and society and have a set of practical vocational industry skills. Your personal, written and verbal communication abilities will stand you in good stead wherever you go and whatever you do. Majors A major is a group of papers in a specialist area or subject. You must take one major (called your first major) and you can choose whether to take a second. YEAR 1 YEAR 2 YEAR 3 Choose from FEATURES OF THE BCS Unique combination of arts and management Work on a real Public Relations campaign Opportunity to complete BCS Honours degree Diverse career opportunities Overseas exchanges available Management Communication Public Relations Marketing Majors offered through the Faculty of Arts and Social Sciences include: English Studies Media Studies Linguistics Major offered through the School of Māori and Pacific Development include: Māori Media and Communication DEGREE PLANNER – BACHELOR OF COMMUNICATION STUDIES (BCS) The Use of Language Communication and Cyberspace Introduction to Corporate Communication Communication in Aotearoa New Zealand Your second major can be chosen from any undergraduate subject; this choice may mean that you need to take extra papers and you will need to take a year one paper at 200 Level for your second major. If you are thinking of this option talk to a Management Student Centre Advisor for further information. The inside back cover of this publication provides MSC’s contact details. The Media and Society 1 The Creative Industries LING132 MCOM102 MCOM133 MMAC121 SMST102 SMST120 Communication Theory MCOM220 COMPULSORY PAPERS Key papers that must be passed. COMPULSORY MAJOR PAPERS The subject in which you specialise. SECOND MAJOR/ ELECTIVE PAPERS You can choose to take a second specialist subject or just select individual papers. In addition to the 20 papers shown above you’ll also take a writing module. This module will develop your skills and show potential employers you can handle day to day tasks.
Our goal is for students to graduate with > A thorough understanding of communication theory and practice, coupled with general communication expertise. > Specialist knowledge in at least one or two of the following areas: Public Relations, Marketing, Management Communication, Linguistics, Media studies, English studies, Māori Media and Communication and are able to apply that knowledge in a professional communication context. > The ability to analyse and critique communication and design communication solutions in a variety of social and professional contexts. Admission 'How to get into <strong>Waikato</strong>' on page 76 provides details about the various ways to gain admission. Requirements Further information on specific rules and requirements for papers, majors, and the degree, can be found in the WMS Student Handbook and the University of <strong>Waikato</strong> Calendar, which are available online at www.management.ac.nz/publications and http://calendar.waikato.ac.nz/ respectively. Planning your first year SEAMUS MARTEN BCS, GRADDip SPORT AND LEISURE STUDIES Head of Competitions, Oceania Football “If someone had told me I’d be working at the world’s biggest sporting event – the FIFA World Cup – less than two years after graduating, I’d have laughed at them, but that’s what I’ve done. I travel through the Pacific Islands to organise and implement the various tournaments and competitions in the Oceania Football Confederation portfolio. While I have an affinity with Pacific Island people and a passion for football, the experience gained through groupwork in the BCS founded my knowledge of inter-cultural communication. I came out of uni confident and ready to use my PR and marketing skills in a sporting context. Inter-cultural communication and diversity are what drives me. FIFA has a truly global staff; I’ve met good mates through my travel to the Islands, Canada, Germany and Switzerland, and I’ve grown as a person. I’m humbled by the opportunities I’ve had so far and I’m looking forward to a future with either a professional sports franchise or further work with football in Oceania.” First year compulsory papers LING132 The Use of Language This paper introduces that branch of Linguistics which examines the way in which language is used as an expression of a speaker’s culture and social group, and considers how language varies according to social context. MCOM102 Communication and Cyberspace This paper introduces students to critical communication competencies, concepts and issues that they are likely to encounter during the course of their lives as citizens, communication professionals, community members and atlarge participants in our highly mediated world. It does so by using the broad theme of ‘communication and cyberspace’ to revisit age-old problems involved in developing thoughtful, effective, ethical and socially significant communication practices and skills. Note: Students who have gained 14 credits at Level 3 in NCEA Classical Studies (including achievement standard 3.3), English, History (including achievement standard 3.5), or Te Reo Māori may enrol directly in this paper. Students who have not met this requirement must take MCOM104, MAOR111, ESLA101 or ALED100 as a prerequiste for enrolment. MCOM133 Introduction to Corporate Communication This paper provides an introduction to the diverse functions of corporate communication. It also explores how important creativity is in making corporate communication work at all levels. Note: Students who have gained 14 credits at Level 3 in NCEA Classical Studies (including achievement standard 3.3), English, History (including achievement standard 3.5), or Te Reo Māori may enrol directly in this paper. Students who have not met this requirement must take MCOM104, MAOR111, ESLA101 or ALED100 as a prerequiste for enrolment. 53 BACHELOR OF COMMUNICATION STUDIES
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Waikato Management School Undergrad
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