2009 Undergraduate & Graduate Prospectus - PDF - Waikato ...

Our goal is for students to graduate with
> A thorough understanding of communication theory and
practice, coupled with general communication expertise.
> Specialist knowledge in at least one or two of the
following areas: Public Relations, Marketing,
Management Communication, Linguistics, Media studies,
English studies, Māori Media and Communication and
are able to apply that knowledge in a professional
communication context.
> The ability to analyse and critique communication and
design communication solutions in a variety of social and
professional contexts.
Admission
'How to get into Waikato' on page 76 provides details about
the various ways to gain admission.
Requirements
Further information on specific rules and requirements for
papers, majors, and the degree, can be found in the WMS
Student Handbook and the University of Waikato Calendar,
which are available online at
www.management.ac.nz/publications and
http://calendar.waikato.ac.nz/ respectively.
Planning your first year
SEAMUS MARTEN
BCS, GRADDip SPORT AND LEISURE STUDIES
Head of Competitions, Oceania Football
“If someone had told me I’d be working at the world’s biggest sporting event – the FIFA World Cup – less than
two years after graduating, I’d have laughed at them, but that’s what I’ve done.
I travel through the Pacific Islands to organise and implement the various tournaments and competitions
in the Oceania Football Confederation portfolio. While I have an affinity with Pacific Island people and a
passion for football, the experience gained through groupwork
in the BCS founded my knowledge of inter-cultural
communication. I came out of uni confident and ready to
use my PR and marketing skills in a sporting context.
Inter-cultural communication and diversity are what drives
me. FIFA has a truly global staff; I’ve met good mates
through my travel to the Islands, Canada, Germany and
Switzerland, and I’ve grown as a person. I’m humbled by the
opportunities I’ve had so far and I’m looking forward to a
future with either a professional sports franchise or further
work with football in Oceania.”
First year compulsory papers
LING132 The Use of Language
This paper introduces that branch of Linguistics which
examines the way in which language is used as an expression
of a speaker’s culture and social group, and considers how
language varies according to social context.
MCOM102 Communication and Cyberspace
This paper introduces students to critical communication
competencies, concepts and issues that they are likely
to encounter during the course of their lives as citizens,
communication professionals, community members and atlarge
participants in our highly mediated world. It does so by
using the broad theme of ‘communication and cyberspace’ to
revisit age-old problems involved in developing thoughtful,
effective, ethical and socially significant communication
practices and skills.
Note: Students who have gained 14 credits at Level 3 in
NCEA Classical Studies (including achievement standard 3.3),
English, History (including achievement standard 3.5), or
Te Reo Māori may enrol directly in this paper. Students who
have not met this requirement must take MCOM104, MAOR111,
ESLA101 or ALED100 as a prerequiste for enrolment.
MCOM133 Introduction to Corporate Communication
This paper provides an introduction to the diverse
functions of corporate communication. It also explores how
important creativity is in making corporate communication
work at all levels.
Note: Students who have gained 14 credits at Level 3 in
NCEA Classical Studies (including achievement standard 3.3),
English, History (including achievement standard 3.5), or
Te Reo Māori may enrol directly in this paper. Students who
have not met this requirement must take MCOM104, MAOR111,
ESLA101 or ALED100 as a prerequiste for enrolment.
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BACHELOR OF COMMUNICATION STUDIES