2009 Undergraduate & Graduate Prospectus - PDF - Waikato ...

PUBLIC RELATIONS
Public relations involves two-way communication between an organisation and the groups and
individuals they deal with.
PR is about managing and maintaining the relationships
CAREER OPPORTUNITIES
RELATIONS
an organisation has with its publics. It requires listening to
Event Manager Public Affairs Manager
stakeholders as well as analysing and understanding the
attitudes and behaviours of those audiences.
Internal Communication Manager Professional Fund-raiser
Public Relations Consultant Media Advisor PUBLIC
PR uses a variety of channels to convey messages and
achieve business goals, including media relations, government
relations, community relations and investor relations. Strong
PR skills are as important to an organisation like Greenpeace
as they are to a local council or an international bank.
Areas of PR include crisis and issues management, event
management, sponsorship and fund-raising, employee
relations and public affairs.
Studying Public Relations builds strong written and
presentation skills, you’ll create PR campaigns, work with the
media, and write and present a variety of texts.
You can choose to study Public Relations in the
Bachelor of Management Studies page 33
Bachelor of Management Studies (Honours) page 36
Bachelor of Communication Studies page 51
Bachelor of Communication Studies (Honours) page 54
Graduate Certificate page 57
Graduate Diploma page 57
Postgraduate Certificate page 58
Postgraduate Diploma page 58
Master of Management Studies page 60
Public Relations can also be taken as a second major for most
other University of Waikato undergraduate degrees.
EMMA TWIGG
Olympic Rower, BCS Student
World under 23 rowing champ Emma Twigg doesn’t have a moment
to spare. The top single sculler is training for the 2008 Olympics,
she’s often away competing at international regattas and she’s
studying for a BCS at Waikato Management School.
The Beijing Olympics are Emma’s top priority right now, but longterm
PR and journalism appeal. “PR is everywhere. It’s important, not
just in commercial business but in non-profit organisations too, such
as Rowing New Zealand. As an elite athlete I’m constantly exposed
to PR and I see a lot of job opportunities in that area. Ultimately, way
down the track, I’d like to get into journalism."
Public Relations papers include
Management Communication
Communication Theory
Interpersonal Communication
Media and Public Relations
Advertising Communication and Creativity
Professional Speaking and Speechwriting
Professional and Public Relations Writing
Public Relations Campaigns
Public Relations Cases
Media and Public Relations
Advertising, Branding and Identity.com
Careers and Communication Consulting Methods
Negotiation and Persuasion
Intercultural Communication
Communication in Organisations
Public Relations in the Culture Industries
Communication Cybertrends and E-Business
Public Relations Internship
Developments in Marketing Strategy
Advanced Advertising Strategy
Dissertation
Thesis
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