08.08.2013 Views

Semiparametric Analysis to Estimate the Deal Effect Curve

Semiparametric Analysis to Estimate the Deal Effect Curve

Semiparametric Analysis to Estimate the Deal Effect Curve

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Gupta, Sachin, Pradeep K. Chintagunta, Anil Kaul, and Dick R. Wittink (1996),<br />

“Do Household Scanner Data Provide Representative Inferences From Brand<br />

Choices: A Comparison With S<strong>to</strong>re Data,” Journal of Marketing Research 33<br />

(November), 383-398.<br />

Gupta, Sunil and Lee G. Cooper (1992), “The Discounting of Discounts and<br />

Promotion Thresholds,” Journal of Consumer Research 19 (December),<br />

401-411.<br />

Härdle, Wolfgang (1990), Applied Nonparametric Regression. (Econometric Society<br />

Monographs, No. 19.) Cambridge: Cambridge University Press.<br />

Härdle, Wolfgang and Oliver Lin<strong>to</strong>n (1994), “Applied Nonparametric Methods,”<br />

in Handbook of Econometrics. Vol. 4, Engle, R.F. and D.L. McFadden eds.<br />

Amsterdam: Elsevier Science B.V.<br />

Härdle, Wolfgang and J.S. Marron (1985), “Optimal Bandwidth Selection in<br />

Nonparametric Regression Function Estimation,” Annals of Statistics 13,<br />

1465-1481.<br />

Hastie, T., and R. Tibshirani (1990), Generalized Additive Models. New York:<br />

Chapman and Hall.<br />

Hruschka, Harald (1998), “Market Share Models with Semi-Parametric Brand<br />

Attractions,” Working Paper nr. 316, University of Regensburg.<br />

Inman, Jeffrey, Leigh McAlister, and Wayne D. Hoyer (1990), “Promotion Signal:<br />

Proxy for Price Cut?,” Journal of Consumer Research 17 (June), 74-81.<br />

Judge, George G., W.E. Griffiths, R. Carter Hill, Helmut Lütkepohl, and<br />

Tsoung-Chao Lee (1985), The Theory and Practice of Econometrics, 2nd<br />

edition. Singapore: John Wiley and Sons.<br />

Kalyanam, Kirthi and Thomas S. Shively (1998), “Estimating Irregular Pricing<br />

<strong>Effect</strong>s: A S<strong>to</strong>chastic Spline Regression Approach,” Journal of Marketing<br />

Research 35 (February), 16-29.<br />

Lee, Myong-jae (1996), Methods of Moments and <strong>Semiparametric</strong> Econometrics for<br />

Limited Dependent Variable Models. New York: Springer-Verlag.<br />

Leeflang, Peter S.H. and Alex J. Olivier (1985), “Bias in Consumer Panel and S<strong>to</strong>re<br />

Audit Data,” International Journal of Research in Marketing 2, 27-41.<br />

Mayhew, Glenn E. and Russell S. Winer (1992), “An Empirical <strong>Analysis</strong> of Internal<br />

and External Reference Prices Using Scanner Data,” Journal of Consumer<br />

Research 19 (June), 62-70.<br />

38

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!