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Valeur en termes de données probantes des informations ... - KCE

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<strong>KCE</strong> reports 55 Writt<strong>en</strong> information from pharmaceutical companies 15<br />

response after repeat request (7 and 16%, respectively). The type of response was<br />

either a <strong>de</strong>cline (14 and 34%, respectively), study data that were unpublished (12 and<br />

7%, respectively) and/or journal reprint (4 and 3%, respectively). 31<br />

Link with the claim<br />

A comparison was performed betwe<strong>en</strong> the data pres<strong>en</strong>ted in the docum<strong>en</strong>t studied and<br />

the data pres<strong>en</strong>ted in the original study to <strong>de</strong>termine consist<strong>en</strong>cy. 9<br />

A study assessed the link betwe<strong>en</strong> claims and refer<strong>en</strong>ces and consi<strong>de</strong>red claims as either<br />

well supported or poorly supported by the refer<strong>en</strong>ce(s) or misleading. The distribution<br />

into these categories was 17, 74 and 9%, respectively. 21<br />

Refer<strong>en</strong>ced statem<strong>en</strong>ts were also classified as correct (46,1%), incorrect/inaccurate<br />

(4,2%), misleading (15,3%) or tak<strong>en</strong> from abstract, discussion or conclusion of a study<br />

(5,4%). 5<br />

Another one used a series of criteria to <strong>de</strong>termine if claims were supported or not<br />

(44,1%). 19<br />

One study used a scale (score 1 to 5: complete support, limited or partial support, not<br />

directly relevant, irrelevant, contradictory) to rate the <strong>de</strong>gree to which refer<strong>en</strong>ces<br />

support statem<strong>en</strong>ts. 15<br />

Financial source of study<br />

Funding sources were searched for in each refer<strong>en</strong>ced study as well as affiliation of<br />

2, 31, 9<br />

authors with manufacturer of product.<br />

Acceptability of refer<strong>en</strong>ces<br />

Refer<strong>en</strong>ces cited as data on file or available upon request were consi<strong>de</strong>red unacceptable<br />

(65%). 28<br />

2.3.5.6 Final classification of the advertisem<strong>en</strong>t<br />

The advertisem<strong>en</strong>t was classified as «accept» (4%), «accept conting<strong>en</strong>t upon minor<br />

revisions» (35%), «accept conting<strong>en</strong>t upon major revisions» (34%) or «reject the<br />

advertisem<strong>en</strong>t» (28%). 6<br />

Reasons for revisions or rejections were lack of information (on safety, efficacy,<br />

populations, si<strong>de</strong> effects and contraindications or refer<strong>en</strong>ces), pres<strong>en</strong>ce of misleading<br />

information (refer<strong>en</strong>ces, statem<strong>en</strong>ts, graphs and tables or images), or need of another<br />

6, 1<br />

correction<br />

A simple final classification was proposed as acceptable or unacceptable, this last<br />

category being further classified according to the Australian Pharmaceutical<br />

Manufacturer Association (APMA) Co<strong>de</strong> of Conduct into advertisem<strong>en</strong>t containing<br />

unacceptabe refer<strong>en</strong>ce or making unacceptable claims. 28<br />

2.4 DISCUSSION<br />

The aim of the literature search was to obtain a support for the choice of the<br />

methodology for the exploratory inv<strong>en</strong>tory as well as a support for the choice of the<br />

domain and of the methodology of the cont<strong>en</strong>t analysis of the material chos<strong>en</strong> from the<br />

exploratory inv<strong>en</strong>tory.<br />

From the literature search, it appeared that there was a great variability regarding the<br />

methods used for the inv<strong>en</strong>tory as well as for the cont<strong>en</strong>t analysis of writt<strong>en</strong><br />

information from the pharmaceutical industry. However, for the latter, some methods<br />

were used several times, like the use of a checklist or of a score.<br />

The duration of studies was variable; the domains covered in the studies were also<br />

variable, as pres<strong>en</strong>ted in the results section (class of medication).

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