Valeur en termes de données probantes des informations ... - KCE

KCE reports 55 Written information from pharmaceutical companies 37
3.4.10.2 Frequency of each type of message in advertisements in group C of ATC
classification
Table 25. Frequency of each type of message in advertisements in group C
of ATC classification (part 1)
Type of message New medication New presentation New indication
16 11 12
Table 26. Frequency of each type of message in advertisements in group C
of ATC classification (part 2)
Type of message Clinical efficacy: it Clinical efficacy: Clinical efficacy: less
works
better than
side effects
95 8 4
Type of
message
Type of
message
Table 27. Frequency of each type of message in advertisements in group C
of ATC classification (part 3)
Generic drug Information on Information on Market
price reimbursement withdrawal
19 40 18 2
Table 28. Frequency of each type of message in advertisements in group C
of ATC classification (part 4)
Indication
(not new)
Presentation
(not
new)
Ingredients
Dose Mechanisms
of
pharmacology
General
info
38 17 1 13 25 22 77
No
info
The most frequent message is on clinical efficacy, there is also a high proportion with no
information (drug name only). On the other hand, only one message is about drug
composition, two on market withdrawal, four on side effects, eight on superiority.
There could be more than one type of messages in one advertisement of group C of
ATC classification.