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Sektor za poslovanje sa stanovništvom - Raiffeisen Bank

Sektor za poslovanje sa stanovništvom - Raiffeisen Bank

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Stoga se odmah na tržište i<strong>za</strong>šlo s ponudom <strong>za</strong><br />

izdavanje Vi<strong>sa</strong> Electron, Vi<strong>sa</strong> Classic Charge, Vi<strong>sa</strong><br />

Revolving Credit i Vi<strong>sa</strong> Business Charge kartica.<br />

Istovremeno s navedenim <strong>Bank</strong>a je zbog podi<strong>za</strong>nja<br />

nivoa postojeće usluge počela izdavati setove<br />

kartičnih proizvoda (ECMC i Vi<strong>sa</strong> kartica ve<strong>za</strong>ni<br />

<strong>za</strong> isti kartični račun) i to: Electron/Maestro SET,<br />

Revolving Credit SET i Business Charge SET.<br />

Da su postignuti uspješni rezultati, potvrđuje 5.577<br />

izdatih ECMC, 8.317 Maestro, 4.025 Vi<strong>sa</strong> Classic<br />

i 18.966 Vi<strong>sa</strong> Electron kartica, pa je ukupan broj<br />

izdatih kartica u 2002. godini dostigao 54.308.<br />

Tako je i pored značajnih promjena na tržištu<br />

kartičnog poslovanja u BiH, a koje su se prvenstveno<br />

odnosile na agresivniji nastup konkurentskih<br />

banaka koje su se uključile u ovo <strong>poslovanje</strong>,<br />

<strong>Bank</strong>a ostvarila tržišno učešće u izdavanju Vi<strong>sa</strong><br />

kartica po podacima iz decembra 2002 od 19%,<br />

dok je učešće u izdavanju ECMC i Maestro kartica<br />

bilo 24%, po podacima iz septembra 2002.<br />

Odobravanjem dozvoljenog prekoračenja po svim<br />

debitnim karticama <strong>za</strong> imaoce koji primaju plate<br />

preko kartica, dat je novi kvalitet ovim kartičnim<br />

proizvodima čime se reagovalo na tržišne <strong>za</strong>htjeve<br />

i učestale sugestije postojećih i potencijalnih<br />

klijenata. Pozitivan efekat ovoga se vidi kroz<br />

iska<strong>za</strong>ni broj novoizdatih debitnih kartica, čemu je<br />

takođe dodatno doprinijela činjenica da je <strong>Bank</strong>a<br />

<strong>za</strong> podi<strong>za</strong>nje gotovine na ATM-ovima u svojoj<br />

mreži ukinula naknadu imaocima debitnih kartica<br />

u izdanju <strong>Bank</strong>e.<br />

Accordingly, we immediately entered into market<br />

with offer for issuing Vi<strong>sa</strong> Electron, Vi<strong>sa</strong> Classic<br />

Charge, Vi<strong>sa</strong> Revolving Credit and Vi<strong>sa</strong> Business<br />

Charge cards. Simultaneously with the above, in<br />

order to raise the level of existing service, the <strong>Bank</strong><br />

started issuing sets of card products (ECMC and<br />

Vi<strong>sa</strong> cards pegged to the <strong>sa</strong>me card account) as<br />

follows: Electron/Maestro SET, Revolving Credit SET<br />

and Business Charge SET.<br />

As a confirmation for achievement of successful<br />

results 5.577 ECMC is issued, 8.317 Maestro,<br />

4.025 Vi<strong>sa</strong> Classic and 18.966 Vi<strong>sa</strong> Electron cards,<br />

which means that the total number of issued cards<br />

in 2002 reached 54.308.<br />

Also beside significant changes in card business<br />

market in BiH, which primarily referred to more<br />

aggressive approach of competition banks that<br />

started this business, the <strong>Bank</strong> achieved market<br />

share in issuing Vi<strong>sa</strong> cards according to information<br />

from December 2002 of 19%, while share in<br />

issuing ECMC and Maestro cards was 24%, from<br />

information of September 2002.<br />

By approving the allowed overdraft under all debit<br />

cards for card holders that receive their <strong>sa</strong>laries<br />

through cards, a new quality was given to these<br />

card products, which means reaction to market<br />

demands and frequent suggestions of existing and<br />

potential customers. Positive effects of this are seen<br />

through presented number of newly issued debit<br />

cards and the fact that the <strong>Bank</strong> cancelled the fee<br />

for cash withdrawal at ATMs for holders of debit<br />

cards issued by the <strong>Bank</strong> additionally contributed<br />

to this.<br />

25

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