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Is Student Affairs Relevant for the 21st Century? Tony W. Cawthon ...

Is Student Affairs Relevant for the 21st Century? Tony W. Cawthon ...

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colleges and universities cannot af<strong>for</strong>d to lose students through attrition due to dissatisfaction<br />

with <strong>the</strong>ir out-of-class experiences. This situation may cause some administrators to<br />

compromise <strong>the</strong> learning and developmental approaches to <strong>the</strong>ir work, but finding ways to<br />

support <strong>the</strong> academic mission of <strong>the</strong> institution through retention ef<strong>for</strong>ts increases <strong>the</strong> perceived<br />

value <strong>for</strong> student affairs work within <strong>the</strong> academy.<br />

<strong>Student</strong> <strong>Affairs</strong> in 2020<br />

The next ten years will reflect as much change <strong>for</strong> student affairs administrators as <strong>the</strong><br />

previous ten years have. Growth in <strong>the</strong> economy will not yield instant restoration of lost<br />

funding, and as such, leaders will continue to make decisions related to <strong>the</strong> viability of programs<br />

and services. The federal government’s call to increase <strong>the</strong> number of students in <strong>the</strong> post-<br />

secondary system, <strong>the</strong> proliferation of <strong>for</strong>-profit institutions and distance education, and <strong>the</strong><br />

expected influx of military veterans seeking fur<strong>the</strong>r education will cause an even more<br />

heightened focus on <strong>the</strong> academic mission of <strong>the</strong> institution. To retain its value in <strong>the</strong> academy<br />

and in <strong>the</strong> eyes of institutional leaders and faculty, student affairs will be required to redefine its<br />

mission to more fully embrace a recommitment to its historical roots that involve <strong>the</strong> provision<br />

of services to students throughout <strong>the</strong> institution.<br />

<strong>Student</strong> affairs units will experience continued organizational change. In some cases,<br />

with continued focus on retention ef<strong>for</strong>ts, chief student affairs officer positions will be eliminated<br />

or combined with enrollment management executives. O<strong>the</strong>r institutions may reduce <strong>the</strong> scope<br />

of non-essential student affairs programs and services, especially in <strong>the</strong> community and technical<br />

college system where <strong>the</strong> lines between student affairs and enrollment management are already<br />

blurred. <strong>Student</strong> affairs units that can demonstrate alignment with <strong>the</strong> institution’s academic<br />

mission or serve an essential function (e.g. disability services, academic advising, etc.) will<br />

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