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<strong>Is</strong> <strong>Student</strong> <strong>Affairs</strong> <strong>Relevant</strong> <strong>for</strong> <strong>the</strong> 21 st <strong>Century</strong>?<br />

<strong>Tony</strong> W. <strong>Cawthon</strong><br />

Clemson University<br />

Karen D. Boyd<br />

University of Central Florida<br />

Robert “Beau” Seagraves, Jr.<br />

University of Georgia<br />

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<strong>Is</strong> <strong>Student</strong> <strong>Affairs</strong> <strong>Relevant</strong> <strong>for</strong> <strong>the</strong> 21 st <strong>Century</strong>?<br />

This monograph attempts to provide readers with thoughts and questions about <strong>the</strong><br />

relevancy of student affairs in <strong>the</strong> future. As we began our work on this monograph, we struggled<br />

with how to approach it as none of us has a crystal ball nor can we predict <strong>the</strong> future. In addition,<br />

a number of recent publications have addressed this same topic. The final report of <strong>the</strong> Task<br />

Force of <strong>the</strong> Future of <strong>Student</strong> <strong>Affairs</strong>, Envisioning <strong>the</strong> Future of <strong>Student</strong> <strong>Affairs</strong>, (ACPA &<br />

NASPA, Task Force of <strong>the</strong> Future of <strong>Student</strong> <strong>Affairs</strong>, 2010) and <strong>the</strong> report provides excellent<br />

in<strong>for</strong>mation on <strong>the</strong> future of student affairs. More recently, <strong>the</strong> Journal of College and Character<br />

offered two articles on <strong>the</strong> mission of student affairs. The first article Does <strong>Student</strong> <strong>Affairs</strong> Have<br />

an Enduring Mission (Sandeen, 2011), investigates if it is possible to agree on an enduring core<br />

mission and purpose of student affairs. The second article Redefining Our Mission: What Does<br />

Higher Education Need from <strong>Student</strong> <strong>Affairs</strong>? (Porterfield, Roper, L., & Whitt, 2011) focuses on<br />

<strong>the</strong> premise that student affairs’ ability to remain relevant is reliant upon our ability to redefine<br />

our mission, structures and best practices in conjunction with <strong>the</strong> needs of <strong>the</strong> institution.<br />

To begin our work on this manuscript, we began by identifying four questions we hoped<br />

to address. The questions used to frame this manuscript were:<br />

(1) In <strong>the</strong> last 10 years, how has <strong>the</strong> state of <strong>the</strong> economy, politics, and o<strong>the</strong>r social<br />

variables changed <strong>the</strong> mission of student affairs?<br />

(2) How will <strong>the</strong> mission of student affairs change in <strong>the</strong> next 10 years in <strong>the</strong> following<br />

areas?<br />

-Will our organization structures remain <strong>the</strong> same? If not, <strong>the</strong>n how do you predict<br />

<strong>Student</strong> <strong>Affairs</strong> will be organized in 2020?<br />

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-Which current priorities are sustainable? Which are not?<br />

-What excites you about student affairs in 2020?<br />

- What concerns you about student affairs in 2020?<br />

(3). When thinking about our colleagues in higher education (administration, faculty and<br />

students), do you believe <strong>the</strong>y view student affairs professionals, programs and activities<br />

as relevant to <strong>the</strong> needs of our respective institutions and student bodies? Please explain<br />

why or why not?<br />

(4). In 2012, we will celebrate <strong>the</strong> 75 th anniversary of <strong>the</strong> <strong>Student</strong> Personnel Point of<br />

View. (SPPV). With that in mind, “<strong>Is</strong> student affairs relevant to institutions, society and<br />

is it still guided by <strong>the</strong> SPPV?<br />

To address our work, we began by reading <strong>the</strong>se three recent documents mentioned<br />

above. In addition, we thought it was important to refamiliarize ourselves with <strong>the</strong> key historical<br />

documents that have influence student affairs. Many documents have been written, but our<br />

approach was to utilize <strong>the</strong> documents housed on <strong>Student</strong> <strong>Affairs</strong> History Project website<br />

(Bowling Green State University, http://www.bgsu.edu/colleges/library/cac/sahp/). From this<br />

site, we reviewed <strong>the</strong> following documents: (a) The <strong>Student</strong> Personnel Point of View, 1937; 1949<br />

(American Council on Education, 1937, 1949); (b) <strong>Student</strong> Development in Tomorrow's Higher<br />

Education: A Return to <strong>the</strong> Academy (Brown, 1972), (c) The Future of <strong>Student</strong> <strong>Affairs</strong> (Miller &<br />

Prince, 1976); (d) A Perspective on <strong>Student</strong> <strong>Affairs</strong> (AAHE/ACPA/NASPA, 1987); (e) The<br />

<strong>Student</strong> Learning Imperative: Implications <strong>for</strong> <strong>Student</strong> <strong>Affairs</strong> (ACPA, 1994); (f) Powerful<br />

Partnerships: A Shared Responsibility <strong>for</strong> Learning (NASPA, 1998); (g) Learning Reconsidered<br />

(2004) and Learning Reconsidered 2 (2006) (ACPA 2004, 2006). It is our belief that <strong>the</strong>se<br />

current and historical documents have guided and will guide our future work.<br />

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This article begins with an introduction exploring current and future influences on <strong>the</strong><br />

work of student affairs. To add to <strong>the</strong> richness of <strong>the</strong> discussion, we asked two practitioners to<br />

reflect and respond to <strong>the</strong> framing questions. Robert “Beau” Seagraves is a new professional<br />

having worked in student affairs <strong>for</strong> six years, and Karen Boyd is a seasoned professional with<br />

over 25 years of experience as a SSAO and faculty member. Their insights offer <strong>the</strong> reader<br />

contrasting perspectives on <strong>the</strong> future of student affairs. We conclude <strong>the</strong> manuscript with our<br />

thoughts on <strong>the</strong> future and relevancy of student affairs.<br />

What is Influencing Future <strong>Student</strong> <strong>Affairs</strong> Work?<br />

Ask any student affairs professional to describe <strong>the</strong>ir work during <strong>the</strong> last five years and<br />

<strong>the</strong> responses will often elicit negative comments and responses. In our interaction with many<br />

chief student affairs officers we have heard such comments as “most challenging time of my<br />

career”, “always being asked to do more with less” “restructuring is a way of life” and “concerns<br />

about our future as a division”. As Hulme (2011) reported, “Senior <strong>Student</strong> <strong>Affairs</strong> Officers<br />

(SSAO) will remember <strong>the</strong> years 2008-2011 as a difficult period in higher education<br />

administration” (p. x).<br />

As professionals we are burying our “heads in <strong>the</strong> sand” if we believe our traditional<br />

models <strong>for</strong> student affairs will remain effective and will survive <strong>the</strong> changes higher education is<br />

experiencing. Organizing student affairs units around <strong>the</strong> assumption that campuses will be<br />

comprised of traditional, fulltime, residential students will not serve us well. Our traditional<br />

models have served our students, but as higher education changes; <strong>the</strong>y are not likely to survive.<br />

Ten years ago, our concern was would <strong>the</strong> student affairs organization be reporting to <strong>the</strong><br />

Provost; today, we are worrying if student affairs will be eliminated. The preferred<br />

organizational model of a Senior <strong>Student</strong> <strong>Affairs</strong> Officer reporting to <strong>the</strong> President has come<br />

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under attack in recent years. Recent changes at Texas Tech University, North Carolina State<br />

University, <strong>the</strong> University of Cali<strong>for</strong>nia Santa Cruz, University of Kansas, and University of<br />

Delaware reflect such changes. These are only a few examples of how <strong>Student</strong> affairs<br />

organizations are changing. As Moneta and Jackson (2011) reported, “student affairs operations<br />

are being drastically reduced, and while not a trend, it is a cautionary tale” (p X). Fur<strong>the</strong>rmore,<br />

<strong>the</strong>y argued most would agree that student affairs is not indispensable on campuses. If student<br />

affairs was eliminated, students would continue to arrive each fall, select majors, get involved in<br />

campus, and graduate. In short, <strong>the</strong> organizational models of traditional functional units<br />

reporting to a SSAO will continue to be challenged.<br />

Factors such as economic conditions, increased accountability, increased focus on student<br />

learning, campus retirements, and changing student demographics are impacting <strong>the</strong><br />

organizational structure of student affairs divisions. It is our opinion that our campuses will<br />

become more fragmented as student affairs serves two distinct populations: (a) traditional age, on<br />

campus students, and (b) online students. One of <strong>the</strong> most significant changes in higher<br />

education that is likely to impact <strong>the</strong> future of student affairs is <strong>the</strong> increase in students<br />

participating in alternative delivery. Van Der Weft and Sabatier (2009) reported that “only about<br />

one half of institutions believe that in 2020 <strong>the</strong>ir enrollment will be primarily made up of<br />

traditional-age, full-time students “(p. 5). They added that by 2020, one third of higher education<br />

institutions expect that approximately 60% of students coursework will be completely online.<br />

With <strong>the</strong> proliferation of online institution and degrees, <strong>the</strong> retail nature of higher<br />

education will intensify. Newman, Olson, Laws, and Whitney (2010) reported that if student<br />

affairs is to remain relevant, SSAO must become entrepreneurial leaders. Failure to do so is<br />

ignoring <strong>the</strong> current conditions of higher education. This retail focus will only streng<strong>the</strong>n as<br />

5


students demand convenience—<strong>the</strong>y will demand more online courses, allowing <strong>the</strong>m to enroll<br />

at multiple institutions. With <strong>the</strong> increase in online institutions and online degree programs,<br />

student affairs professionals much think creatively on how to deliver <strong>the</strong> work of student affairs.<br />

Our traditional methods of delivery will not work with this population, and in fact, if innovative<br />

approaches are not embraced, student affairs might be eliminated as we currently know it at <strong>the</strong>se<br />

institutions.<br />

Obviously not all institutions will eliminate <strong>the</strong>ir student affairs divisions; however even<br />

<strong>for</strong> those campuses, change is inevitable. Changes in economic conditions and increased<br />

accountability are likely to impact <strong>the</strong>se campuses. These changes will also impact and redirect<br />

<strong>the</strong> competencies needed by student affairs professionals. Moneta and Jackson (2011) identified<br />

<strong>the</strong> following competences <strong>for</strong> successful SSAO in <strong>the</strong> next future as: (a) understanding of<br />

student’s educational and developmental needs (b) knowledge of legal mandates and statues, (c)<br />

understand <strong>the</strong> global nature of higher education, and (d) issues of accountability. In short as<br />

stated by Iwata (2011), <strong>the</strong> bottom line is that student affairs professionals can no longer simply<br />

function and lead as usual. <strong>Student</strong> affairs professionals must “not only manage change; <strong>the</strong>y<br />

must lead change (p. X).<br />

Karen D. Boyd’s (seasoned practitioner) Perspective on <strong>the</strong> Future and Relevancy of <strong>Student</strong><br />

<strong>Affairs</strong><br />

“…heightened competition, changing revenue streams, demographics, technology, and<br />

altered public perceptions are creating serious threats and opportunities <strong>for</strong> higher education…”<br />

The future of higher education: A view from CHEMA<br />

(The Council of Higher Education Management Associations), August 2006<br />

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There is widespread agreement that change is coming <strong>for</strong> <strong>the</strong> organization and delivery of<br />

higher education and student affairs in particular. The Council of Higher Education Management<br />

Associations’ prediction and <strong>the</strong> o<strong>the</strong>r prognostications cited earlier accurately identified <strong>the</strong><br />

catalysts, if not <strong>the</strong> magnitude coming 2 years be<strong>for</strong>e <strong>the</strong> economic collapse, of our current<br />

reality. Higher education and student affairs/services in particular are at a juncture (Goldstein,<br />

2006; The National Task<strong>for</strong>ce on Civic Learning and Democracy, 2012). The opportunity to<br />

influence <strong>the</strong> direction higher education takes will pass student affairs by if we do not embrace<br />

<strong>the</strong> challenge, rethink our work, and take quick and intentional action.<br />

At this rare moment filled with <strong>the</strong> possibilities and pitfalls inherent in dramatic change,<br />

it is my belief that student affairs finds itself in need of clear purpose and visionary leadership.<br />

<strong>Student</strong>s and society value a college degree, but both groups are beginning to question <strong>the</strong><br />

quality, priorities (administrative and o<strong>the</strong>rwise), and cost of higher education. The past 10 years<br />

in higher education was filled with explosive and anxiety-producing news of shootings, deep<br />

recession-driven budget cuts, expanding student protests, critical associational self-studies and<br />

governmental reports, and increasingly intrusive legislative oversight of campus life, costs, and<br />

finances. Simultaneously, increasingly diverse student populations gained access to college only<br />

to find that <strong>the</strong> interculturally competent college communities and supportive educational<br />

environments necessary to <strong>the</strong>ir success were not entirely in place. Each layer of issues and<br />

corresponding public expectations bring with it a sense of growing public distrust and <strong>the</strong> work<br />

of higher education and student affairs becomes more complex.<br />

Though distressing, <strong>the</strong>se events are not new if looked at within a historical context. Each<br />

reflects long-observed trends that may portend an evolutionary trek, but are not precursors to<br />

cataclysmic change. <strong>Student</strong> violence, disruption, economic trends and <strong>the</strong> ebb and flow of<br />

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public trust reflect or launch <strong>the</strong> rebalancing of power between higher education’s constituencies<br />

and resulting structures, functions, and priorities. My concern <strong>for</strong> <strong>the</strong> future of student affairs is<br />

a matter of priorities – <strong>the</strong> order and balance of those priorities to be precise.<br />

The confluences of <strong>the</strong>se trends exposed a philosophical and historical divide in student<br />

affairs that we cannot seem to be able to breach. Sadly though, <strong>the</strong> most recent merger dialogue<br />

did not address this divide and <strong>the</strong>re<strong>for</strong>e could not focus on getting and keeping <strong>the</strong> order of our<br />

priorities straight. Ultimately, <strong>the</strong> only concrete recommendation from <strong>the</strong> task <strong>for</strong>ce on <strong>the</strong><br />

future of student affairs – <strong>the</strong> creation of one voice, not one association, <strong>for</strong> student affairs - was<br />

at <strong>the</strong> minimum not accomplished and in <strong>the</strong> worst interpretation ignored. A<br />

legitimate/thoughtful balance of <strong>the</strong>se goals and objectives is sustainable, what is not sustainable<br />

is our failure to come to common ground. The notion of student personnel work cannot continue<br />

to be all things to all people. We must make, and are making, choices. My fear/concern is that<br />

<strong>the</strong> needs of <strong>the</strong> moment are driving and will create <strong>the</strong> mission of <strong>the</strong> future without regard <strong>for</strong><br />

what is genuinely <strong>the</strong> best <strong>for</strong> students’ educational experience and higher education’s purpose.<br />

Maybe <strong>the</strong> question to answer is what makes this moment uniquely filled with <strong>the</strong> potential <strong>for</strong><br />

long-term change?<br />

In my experience, a student affairs professional is a mix of educator, counselor (life<br />

skills, career, and crisis), advisor/risk manager, environmental manager, and administrator. Each<br />

role represents an institution goal of student affairs sitting roughly in that priority order. The<br />

good student affairs professional balances <strong>the</strong> service-oriented objectives of each goal with its<br />

education-oriented objectives taking precedence if <strong>the</strong>re is a conflict, as seen below.<br />

The traditional mission outlined in <strong>the</strong> SPPVs balances <strong>the</strong>se tasks. The events and trends<br />

of <strong>the</strong> last 10 years have reordered <strong>the</strong> role/goal priorities toward <strong>the</strong> administration of <strong>the</strong><br />

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student experience and disrupted <strong>the</strong> balance of objectives to tilt toward a service orientation. As<br />

a result, our profession has moved toward <strong>the</strong> increased specialization of numerous functional<br />

areas reliance on professionals armed with administrative issue-specific expertise (e.g., jurist<br />

doctorate, masters of business administration) absent a student development <strong>the</strong>oretical<br />

foundation or an appreciation <strong>for</strong> <strong>the</strong> counseling dimensions of <strong>the</strong> work.<br />

Traditional<br />

Roles/Goals of <strong>Student</strong><br />

<strong>Affairs</strong><br />

Balancing Objectives to Achieve Goals of <strong>Student</strong> <strong>Affairs</strong><br />

Service Orientated Objectives Education Oriented Objectives<br />

Educator Educational Event Planner Provider of general education<br />

learning experiences<br />

Counselor (helping,<br />

career, crisis)<br />

Support Challenge<br />

Advisor/Risk Manager Monitor Mentor/Guide<br />

Environmental Manager Maintaining Order Facilitating Learning<br />

Administrator Efficiency Effectiveness<br />

These trends have not taken us too far from our origins. Promising practices such as <strong>the</strong><br />

expansion of conflict resolution in student conduct processes and <strong>the</strong> growing interdisciplinary<br />

approach to real world problem solving and integrative education provide opportunities <strong>for</strong><br />

philosophically grounded and <strong>the</strong>oretically knowledgeable student affairs professionals to<br />

significantly contribution to institutional excellence. However, <strong>the</strong> more we respond to <strong>the</strong>se<br />

external pressures, <strong>the</strong> fur<strong>the</strong>r we stray from our understanding of <strong>the</strong> value and subsequently<br />

commitment to <strong>the</strong> SPVV’s mission and vision <strong>for</strong> <strong>Student</strong> <strong>Affairs</strong>. It is yet to be seen whe<strong>the</strong>r<br />

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<strong>the</strong> magnitude of <strong>the</strong>se trends will solidify irreparable changes in our mission to <strong>the</strong> detriment of<br />

our students and institutions.<br />

What I find compelling and heartening are <strong>the</strong> self-studies and critiques that challenge us<br />

in an attempt to influence <strong>the</strong> evolution of higher education’s mission toward a student-centered,<br />

learning focus. Recent higher education manifestos - Greater Expectations (2002), Learning<br />

Reconsidered (Keeling, 2004), Learning Reconsidered 2 (Keeling, 2006), and Liberal Education<br />

and America’s Promise (AAC&U, 2007) - produced a road map of campus-wide integrative<br />

learning outcomes and partnerships designed to guide <strong>the</strong> higher education into <strong>the</strong> 21 st century.<br />

The implied distrust and assumed need <strong>for</strong> accountability communicated in <strong>the</strong> Spellings Report<br />

(2006) rein<strong>for</strong>ces <strong>for</strong> us <strong>the</strong> need to commit and validate <strong>the</strong> quality of our work - currently<br />

indicated by retention and degree attainment rates, but soon likely will be measured by<br />

effectiveness, impact, and learning - through assessment, which if taken constructively will only<br />

make us stronger. The latest report, A Crucible Moment (AAC&U, 2012), makes <strong>the</strong> argument<br />

that <strong>the</strong>se outcomes we are aspiring to, civic engagement in particular, have gravitas <strong>for</strong> <strong>the</strong><br />

country and are requisite components of a quality education.<br />

Possibly most promising <strong>for</strong> <strong>the</strong> future of student affairs is <strong>the</strong> growing learning dialogue that<br />

reaffirms that <strong>the</strong>re is a place <strong>for</strong> all institutional players in achieving this vision. AAC&U’s<br />

LEAP, Core Commitments (personal and social responsibility) and Civic Engagement initiatives<br />

established cross-discipline and administration implementation committees fostering a seamless<br />

learning environment through dialogue across <strong>the</strong> different academic cultures. As a result of<br />

<strong>the</strong>se initiatives, faculty and administrators are engaged in basic and applied research examining<br />

constructs that are typically relegated to <strong>the</strong> student affairs research agenda, institutions are<br />

beginning to map student affairs learning outcomes and experiences to <strong>the</strong> institution’s general<br />

10


education requirements, and more sophisticated tools are being generated to assess progress<br />

toward <strong>the</strong>se goals. This metacurricular approach is creating genuinely comprehensive campus-<br />

wide integrative learning. This repeated drum beat <strong>for</strong> purposeful quality collegiate learning<br />

experiences and outcomes is exerting an influence on <strong>the</strong> work of higher education and hopefully<br />

balance <strong>the</strong> <strong>for</strong>ces buffeting student affairs’ mission.<br />

Expectations change over <strong>the</strong> span of a decade or two, while missions evolve over a much<br />

greater period of time and typically with clarity of purpose. There<strong>for</strong>e, it is my contention that<br />

<strong>the</strong> most pressing question is whe<strong>the</strong>r student affairs leadership will choose to make<br />

philosophically- and empirically-in<strong>for</strong>med macro decisions (macro) or evolve through micro-<br />

decisions responding to challenge as each arises without intentionality or direction. Losing sight<br />

of our core values, philosophy and purpose threaten that vision of <strong>the</strong> future more than any o<strong>the</strong>r<br />

reality of higher education today.<br />

Organizational efficiency is taking precedence over a commitment to <strong>the</strong> development of <strong>the</strong><br />

holistic student (SPPV). The attention being paid to retention and graduation rates, instead of<br />

learning effectiveness, is fur<strong>the</strong>r evidence of this shift. Divisions of <strong>Student</strong> <strong>Affairs</strong> prioritizing<br />

organizational or academic administrative concerns are not sustainable. When <strong>the</strong> move toward<br />

<strong>the</strong> primacy of administration takes hold in a student affairs division or function, <strong>the</strong> division<br />

becomes indistinguishable from <strong>the</strong> administrative division or units on campus. The next<br />

reasonable step would be <strong>for</strong> <strong>the</strong>se functions to be (and possibly should be) organizationally<br />

aligned with those units/divisions and led by content experts (i.e., MBAs, JDs) not student affairs<br />

professionals. The educational service contributions of our work will continue, if not in our<br />

functional areas, <strong>the</strong>n in academic offices across <strong>the</strong> institution. These organizational models are<br />

increasingly present today. What will be lost if <strong>the</strong>se organizational trends continue without a<br />

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clear vision of student affairs unique contribution to higher learning is student development<br />

awareness, <strong>the</strong>oretical and empirical knowledge, and ability to recognize and shape <strong>the</strong><br />

institution’s in and outside of <strong>the</strong> classroom impact on <strong>the</strong> aggregate student body. Also, lost will<br />

be <strong>the</strong> presence of professionals charged with institutionally maximizing <strong>the</strong> positive learning<br />

potential of all student interactions.<br />

Higher education, and student affairs along with it, will change. I share my thoughts about<br />

our present and possible future knowing that events typically take us where <strong>the</strong>y will. I strongly<br />

believe in <strong>the</strong> founding and continuing relevancy of student affairs’ mission and foundations<br />

outlined in <strong>the</strong> <strong>Student</strong> Personnel Point of View. It is my highest of hopes that student affairs’<br />

positive contributions to <strong>the</strong> US collegiate experience to date – organizationally, interpersonally,<br />

developmentally, and educationally – remain <strong>for</strong> students and <strong>the</strong> institution in whatever <strong>for</strong>m<br />

higher education takes in <strong>the</strong> future.<br />

Andrew Carnegie’s words used to establish a college in his name best frames my thoughts<br />

about <strong>the</strong> future of student affairs and higher education - “My heart is in <strong>the</strong> work. This choice of<br />

words from ano<strong>the</strong>r time of great change in higher education and <strong>the</strong> dawn of student affairs was<br />

intentional. These six simple words convey an ethos, work ethic, and passion <strong>for</strong> creating and<br />

providing quality higher educational opportunity. Like Carnegie, I believe that <strong>the</strong> enterprise of<br />

higher education requires more than business acumen, disciplinary expertise, or intellectual<br />

curiosity to be successful. It requires heart. Over <strong>the</strong> past century, student affairs staff and<br />

functional areas philosophically, organizationally, and at times in reality, represented <strong>the</strong><br />

colleges’ heart to students. These comments were offered from my heart in hopes that, whatever<br />

<strong>the</strong> future and <strong>for</strong>m of student affairs takes as a collegiate functional unit, <strong>the</strong> heart continues to<br />

beat and drive our “work” into tomorrow.<br />

12


Robert “Beau” Seagraves’ Jr, (midlevel practitioner) Perspective on <strong>the</strong> Future and Relevancy<br />

of <strong>Student</strong> <strong>Affairs</strong><br />

The idea of attempting to predict <strong>the</strong> future of student affairs appears daunting at first<br />

approach. Who truly knows what <strong>the</strong> landscape of higher education will be in 2020? Could<br />

anyone 10 years ago have predicted where student affairs would be in 2012, with <strong>the</strong> decline in<br />

<strong>the</strong> economic realities <strong>for</strong> many institutions and students, <strong>the</strong> changing nature of <strong>the</strong> student<br />

profile, and <strong>the</strong> increased national focus on access and accountability? With so much we cannot<br />

change, like <strong>the</strong> economic situation, <strong>the</strong> demographics of <strong>the</strong> students choosing to attend our<br />

colleges and universities, and national priorities regarding higher education, we must focus our<br />

future on adapting to <strong>the</strong>se new realities, embracing <strong>the</strong> guaranteed changes that will come, and<br />

finding ways to positively impact <strong>the</strong> lives of students and <strong>the</strong> institutions we serve. To address<br />

effectively what student affairs will look like in 2020, we must look back to how <strong>the</strong> economic,<br />

political, and social variables have changed <strong>the</strong> mission and direction of student affairs.<br />

The Last Ten Years<br />

The best way to characterize <strong>the</strong> last ten years (2002-2012) in <strong>the</strong> United States is a<br />

decade of uncertainty. A heightened focus on accountability within <strong>the</strong> K-12 education system<br />

with <strong>the</strong> creation of <strong>the</strong> national No Child Left Behind legislation, increased vigilance and<br />

attention on risk management after shootings on several campuses, and <strong>the</strong> major economic<br />

recession that <strong>for</strong>ced colleges and universities to reexamine traditional funding structures have<br />

impacted <strong>the</strong> educational landscape. Each issue caused student affairs administrators to change<br />

<strong>the</strong> “business as usual” approach to our work.<br />

13


The national call <strong>for</strong> accountability in <strong>the</strong> K-12 education system through <strong>the</strong> No Child<br />

Left Behind legislation has been coupled with a call <strong>for</strong> greater accountability within higher<br />

education over <strong>the</strong> last ten years. Public policymakers are working to ensure that institutions are<br />

meeting <strong>the</strong> expectations of key stakeholders, including students, parents, and business leaders.<br />

Private institutions, on <strong>the</strong> o<strong>the</strong>r hand, must convince high school students and <strong>the</strong>ir parents that<br />

spending greater sums of money at <strong>the</strong>ir colleges and universities is worth <strong>the</strong> investment. As a<br />

result, accreditation bodies are increasingly focused on having institutions demonstrate that <strong>the</strong>y<br />

are setting specific outcomes <strong>for</strong> <strong>the</strong>ir students and measuring <strong>the</strong>ir success in attaining <strong>the</strong>m.<br />

<strong>Student</strong> affairs administrators are becoming more and more part of <strong>the</strong> conversations<br />

regarding assessment. On some campuses, faculty members are turning to student affairs<br />

colleagues <strong>for</strong> assistance in developing and measuring learning outcomes. The culture of<br />

accountability permeates higher education, and student affairs administrators have begun to<br />

capitalize on this phenomenon and find ways to make <strong>the</strong>ir programs and services more closely<br />

align with <strong>the</strong> educational mission of <strong>the</strong> institution. <strong>Student</strong> affairs administrators also support<br />

<strong>the</strong> academic environment by assisting with <strong>the</strong> creation and implementation of campus security<br />

initiatives.<br />

The shootings that occurred on several campuses in <strong>the</strong> mid-late 2000s highlighted <strong>the</strong><br />

vulnerability of college campuses. After those events, <strong>the</strong> general public called into question <strong>the</strong><br />

ability of colleges and universities to protect <strong>the</strong>ir students, faculty, staff, and visitors from<br />

violent acts. Thus, many institutions have created new emergency management plans to account<br />

<strong>for</strong> potential active shooters and alert members of <strong>the</strong> campus community when emergencies<br />

occur. Fur<strong>the</strong>r, colleges and universities have developed behavioral intervention teams to more<br />

actively track students of concern who may pose a threat to <strong>the</strong>mselves or o<strong>the</strong>rs. <strong>Student</strong> affairs<br />

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administrators often play an active role in tracking students of concern and executing campus<br />

emergency plans when called upon. Given that institutional leadership always hopes to avoid <strong>the</strong><br />

negative impact of such a public tragedy, student affairs administrators have become well-<br />

positioned to use <strong>the</strong>ir roles and skills to serve a key institutional priority. The increased<br />

emphasis within student affairs on crisis management has developed rapidly over <strong>the</strong> last five<br />

years, with no end in sight <strong>for</strong> this important function. The most prevalent issue in <strong>the</strong> previous<br />

ten years has been <strong>the</strong> impact of <strong>the</strong> economic downturn on both public and private higher<br />

education.<br />

Today, student affairs administrators on many campuses are paying closer attention to <strong>the</strong><br />

economic impact of programs and services available <strong>for</strong> students. Those functional units that<br />

have traditionally generated revenue <strong>for</strong> <strong>the</strong> institution are being asked to do so at higher levels,<br />

while fees being charged to students are increasing as well. Finding new revenue streams within<br />

student affairs units is a major focus of <strong>the</strong> administrators’ work, as institutions with fewer<br />

dollars to spend are choosing to place greater emphasis on funding <strong>the</strong> units most directly<br />

supporting <strong>the</strong> academic mission of <strong>the</strong> institution. In addition to having to develop new revenue<br />

sources, student affairs units have begun to more intentionally support institutional retention<br />

ef<strong>for</strong>ts.<br />

Many institutions spend considerable sums of money recruiting students, whose tuition<br />

dollars are crucial to <strong>the</strong> fiscal health of <strong>the</strong> college or university. In today’s economy, <strong>the</strong>se<br />

same institutions are working hard to retain students and encourage <strong>the</strong>m to persist through<br />

graduation. Combating attrition often takes a coordinated institutional ef<strong>for</strong>t that involves<br />

enrollment managers, faculty representatives, and student affairs administrators. <strong>Student</strong> affairs<br />

is increasingly being called upon to provide a more “customer-friendly” approach to its work, as<br />

15


colleges and universities cannot af<strong>for</strong>d to lose students through attrition due to dissatisfaction<br />

with <strong>the</strong>ir out-of-class experiences. This situation may cause some administrators to<br />

compromise <strong>the</strong> learning and developmental approaches to <strong>the</strong>ir work, but finding ways to<br />

support <strong>the</strong> academic mission of <strong>the</strong> institution through retention ef<strong>for</strong>ts increases <strong>the</strong> perceived<br />

value <strong>for</strong> student affairs work within <strong>the</strong> academy.<br />

<strong>Student</strong> <strong>Affairs</strong> in 2020<br />

The next ten years will reflect as much change <strong>for</strong> student affairs administrators as <strong>the</strong><br />

previous ten years have. Growth in <strong>the</strong> economy will not yield instant restoration of lost<br />

funding, and as such, leaders will continue to make decisions related to <strong>the</strong> viability of programs<br />

and services. The federal government’s call to increase <strong>the</strong> number of students in <strong>the</strong> post-<br />

secondary system, <strong>the</strong> proliferation of <strong>for</strong>-profit institutions and distance education, and <strong>the</strong><br />

expected influx of military veterans seeking fur<strong>the</strong>r education will cause an even more<br />

heightened focus on <strong>the</strong> academic mission of <strong>the</strong> institution. To retain its value in <strong>the</strong> academy<br />

and in <strong>the</strong> eyes of institutional leaders and faculty, student affairs will be required to redefine its<br />

mission to more fully embrace a recommitment to its historical roots that involve <strong>the</strong> provision<br />

of services to students throughout <strong>the</strong> institution.<br />

<strong>Student</strong> affairs units will experience continued organizational change. In some cases,<br />

with continued focus on retention ef<strong>for</strong>ts, chief student affairs officer positions will be eliminated<br />

or combined with enrollment management executives. O<strong>the</strong>r institutions may reduce <strong>the</strong> scope<br />

of non-essential student affairs programs and services, especially in <strong>the</strong> community and technical<br />

college system where <strong>the</strong> lines between student affairs and enrollment management are already<br />

blurred. <strong>Student</strong> affairs units that can demonstrate alignment with <strong>the</strong> institution’s academic<br />

mission or serve an essential function (e.g. disability services, academic advising, etc.) will<br />

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continue to thrive. However, consolidation of <strong>the</strong> o<strong>the</strong>r units within student affairs is likely to<br />

occur at institutions that cannot find alternative ways to fund <strong>the</strong>se programs and services.<br />

The reorganization of student affairs is predicated on student affairs administrators, in<br />

conjunction with key constituents such as students, faculty, and o<strong>the</strong>r administrative units,<br />

developing a clearer definition of its priorities. As a profession, student affairs cannot be<br />

concerned with trying to gain <strong>the</strong> respect of faculty members and campus leaders. Worrying<br />

about where or whe<strong>the</strong>r “we sit at <strong>the</strong> table” or fit organizationally both distracts us from doing<br />

all we can to provide <strong>the</strong> best possible experience <strong>for</strong> students and undermines any legitimacy we<br />

have on our individual campuses. We should be focused on contributing to student success and<br />

engagement on our campuses through our work to enhance <strong>the</strong> academic and non-academic<br />

experience of students. Over <strong>the</strong> next ten years, student affairs as a field must begin to recognize<br />

that making significant contributions to student success involves providing services and<br />

programs that both eliminate barriers to <strong>the</strong>ir persistence and achievement and enhance <strong>the</strong><br />

quality of <strong>the</strong> college experience.<br />

<strong>Student</strong> affairs has a vital role to play in higher education over <strong>the</strong> next decade if it<br />

recommits itself to <strong>the</strong> services that served as <strong>the</strong> foundation of <strong>the</strong> field while also evolving to<br />

meet <strong>the</strong> realities of today’s students and institutions. <strong>Student</strong>s expect a high quality educational<br />

experience; students need advocates who encourage policies and practices that support <strong>the</strong>ir<br />

success; students want experiences outside of <strong>the</strong> classroom that will prepare <strong>the</strong>m <strong>for</strong> life post-<br />

graduation. Regardless of institutional context related to size and mission, student affairs<br />

administrators often are primary links to <strong>the</strong>se key functions of colleges and universities. In <strong>the</strong><br />

next ten years, student affairs must become even more committed to <strong>the</strong>se important elements of<br />

17


our work. By focusing our ef<strong>for</strong>ts in <strong>the</strong>se critical areas, student affairs will remain relevant in<br />

and connected to <strong>the</strong> academy in ways that make a difference in <strong>the</strong> lives of students.<br />

Concluding Thoughts<br />

While we do not profess <strong>the</strong> ability to predict <strong>the</strong> future, we do have some concluding<br />

thoughts about <strong>the</strong> future and relevancy of student affairs. These personal reflections are based<br />

on our professional and personal experiences of working in student affairs.<br />

1) The future of student affairs depends on our ability to support <strong>the</strong> mission of <strong>the</strong><br />

institution. It is not about terminology, who gets credit, or organizational location<br />

that will determine our future. Simply stated, it is our job to support <strong>the</strong> goals,<br />

objectives and purpose of this institution. We recognize <strong>the</strong> difficulty in this assertion<br />

as nationally, we lack a common purpose because universities have different purposes<br />

and missions. Sandeen (2011) stated many student affairs functions could be housed<br />

in o<strong>the</strong>r divisions of <strong>the</strong> campus. To survive we must determine what makes our work<br />

unique and essential to <strong>the</strong> campus. Whatever <strong>the</strong> institutional mission, we must<br />

demonstrate our centrality to this mission. We will be relevant if we adhere to <strong>the</strong><br />

institution mission, if we do not, our relevancy will diminish.<br />

2) It is not enough to say we contribute and value learning and student growth. We have<br />

to do more than talk or use jargon and buzzwords. We must become experts in<br />

learning <strong>the</strong>ory, assessment strategies and tools, research methods and student<br />

motivation. We must show how student learn by participating our student affairs<br />

programs, activities and services. We must be able to move from assessing student<br />

needs and satisfaction to assessing student learning and development. We must<br />

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provide our institutions with evidence that student engagement in our programs,<br />

services and activities contributes to <strong>the</strong> student outcomes identified.<br />

3) We must be innovative and open to new organizational reporting structures.<br />

Historically, as students needs have changed and evolved, student affairs creates new<br />

programs and services to address <strong>the</strong>se needs. It is not uncommon to hear student<br />

affairs professionals say “we are great at adding new programs, but we are reluctant<br />

to eliminate programs”. While it is exciting to add new programs or redesign older<br />

ones, financially we cannot keep adding new programs. We must be prepared to<br />

eliminate programs and services that do not contribute to <strong>the</strong> institutional mission and<br />

contribute to student learning. We also anticipate an increase in student services type<br />

functions within academic colleges and schools. For example, at <strong>the</strong> University of<br />

Arkansas, two academic colleges have created <strong>the</strong>ir own student affairs offices. As<br />

such, we must eliminate operating in silos, but develop internal and external<br />

collaborations with our constituent groups to enhance student success.<br />

4) Many debate whe<strong>the</strong>r or not student affairs is a profession. It is our belief that student<br />

affairs is a profession, albeit an evolving profession. As a profession, we cannot<br />

remain fragmented. With two national generalist organizations and approximately 35<br />

functional professional associations, our purpose and identity is fragmented. The<br />

economic, social, and political circumstances are right <strong>for</strong> us to reinvent ourselves to<br />

accommodate <strong>the</strong> changing climate of higher education. We have a prime opportunity<br />

to show our centrality to <strong>the</strong> institutional mission and essential part we play in student<br />

learning and development.<br />

19


5) We need to train students more interdisciplinary. To be successful practitioners, our<br />

set of competencies must be expanded beyond <strong>the</strong> traditional competencies. The<br />

ACPA/NASPA competences are a great beginning, but we must go fur<strong>the</strong>r. We need<br />

to ensure our staff are competent in disciplines <strong>the</strong>y have not traditionally be exposed.<br />

Most would agree that with <strong>the</strong> publication of <strong>the</strong> <strong>Student</strong> Personnel Point of View 1937, <strong>the</strong><br />

foundation <strong>for</strong> student affairs work was established. As we celebrate <strong>the</strong> 75 th anniversary of <strong>the</strong><br />

<strong>Student</strong> Personnel Point of View 1937, we must ask ourselves is this document relevant and<br />

foundational to our work. We believe that <strong>the</strong> core philosophy remains relevant, and we would<br />

recommend that professionals re-familiarize <strong>the</strong>mselves with this document. While we cannot<br />

predict <strong>the</strong> future, professionals will benefit from reminding <strong>the</strong>mselves that “<strong>the</strong> task of colleges<br />

and universities is to vitalize <strong>the</strong> purpose of higher education and o<strong>the</strong>r educational purposes as<br />

to assist <strong>the</strong> students in developing to <strong>the</strong> limits of <strong>the</strong>ir potentialities and in making<br />

contributions to <strong>the</strong> betterment of society” (<strong>Student</strong> Personnel Point of View,<br />

http://www.myacpa.org/pub/documents/1937pdf, p. 39). Fur<strong>the</strong>rmore, as stated clearly in <strong>the</strong><br />

SPPV, “educational institutions have <strong>the</strong> obligation to consider <strong>the</strong> student as a whole—his<br />

intellectual capacity and achievement, his emotional make up, his physical condition, his social<br />

relationships, his vocational aptitude and skills, his moral and religious values, his economic<br />

resources and his aes<strong>the</strong>tic appreciations.” (<strong>Student</strong> Personnel Point of View,<br />

http://www.myacpa.org/pub/documents/1937.pdf, p. 39). This remains at <strong>the</strong> core of effective<br />

student affairs practice.<br />

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References<br />

ACPA & NASPA, Task Force on <strong>the</strong> Future of <strong>Student</strong> <strong>Affairs</strong>. (2010, February).<br />

Envisioning <strong>the</strong> future of student affairs. Retrieved from<br />

http://www.naspa.org/consolidation/TF_final_narr.pdf<br />

American Council on Education. (1937). The student personnel point of view<br />

Report of a conference of <strong>the</strong> American Council on Education on student personnel work.<br />

Washington, DC: Author. Retrieved from <strong>the</strong> website of <strong>the</strong> Bowling Green State University<br />

<strong>Student</strong> <strong>Affairs</strong> History Project at<br />

http://www.bgsu.edu/colleges/library/cac/sahp/word/THE%20STUDENT%<br />

20PERSONNEL.pdf<br />

American Council on Education. (1949, September). The student personnel point of<br />

view (American Council on Education Studies. Vol. XIII. Series VI. <strong>Student</strong> Personnel Work No<br />

13). Washington, DC: Author. Retrieved from <strong>the</strong> website of <strong>the</strong> Bowling Green State University<br />

<strong>Student</strong> <strong>Affairs</strong> History Project at http://<br />

www.bgsu.edu/colleges/library/cac/sahp/pages/1949SPPVrev.pdf<br />

American College Personnel Association. (1996). The student learning imperative:<br />

Implications <strong>for</strong> student affairs. Washington, DC: Author. Retrieved from<br />

http://www.myacpa.org/sli_delete/sli.htm<br />

American College Personnel Association. (1997, March). Principles of good practice <strong>for</strong><br />

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http://www.myacpa.org/pgp/principle.htm<br />

American Association <strong>for</strong> Higher Education/American College Personnel<br />

Association/National Association of <strong>Student</strong> Personnel Administrators. (1998). Powerful<br />

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partnerships: A shared responsibility <strong>for</strong> learning. Washington, DC: Author. Retrieved from <strong>the</strong><br />

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http://www.bgsu.edu/colleges/library/cac/sahp/pdfs/PowerfulPartnerships.pdf<br />

Brown, R. D. (1972). <strong>Student</strong> development in tomorrow’s higher education—a return<br />

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Goldstein, P. J. (2006). The Future of Higher Education: A View from CHEMA.<br />

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America’s promise. Washington, DC: Author.<br />

Hulme, E. (2011). The leader as an agent of hope. In G. J. Dungy & S. E. Ellis (Eds.),<br />

Exceptional senior student affairs administrator’s leadership (pp 253-266). Washington,<br />

DC: National Association of <strong>Student</strong> Personnel Administrators<br />

Iwata, J. M. (2011). The new nexus of trans<strong>for</strong>mational leadership in various collegiate<br />

settings. In G. J. Dungy & S. E. Ellis (Eds.), Exceptional senior student affairs administrator’s<br />

leadership (pp 81-92). Washington, DC: National Association of <strong>Student</strong> Personnel<br />

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Keeling, R. P. (Ed.). (2004). Learning reconsidered: A campus‐wide focus on <strong>the</strong> student<br />

experience. Washington, DC: American College Personnel Association & National Association of<br />

<strong>Student</strong> Personnel Administrators.<br />

Keeling, R. P. (Ed.). (2006). Learning reconsidered 2: Implementing a campus‐wide<br />

focus on <strong>the</strong> student experience. Washington, DC: American College Personnel Association,<br />

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Association of College and University Housing Officers–International, Association of College<br />

Unions International, National Academic Advising Association, National Association <strong>for</strong><br />

Campus Activities, National Association of <strong>Student</strong> Personnel Administrators, & National<br />

Intramural‐Recreational Sports Association.<br />

Miller, T. K., & Prince, J. S. (1977). The future of student affairs: A guide to student<br />

development <strong>for</strong> tomorrow’s higher education. San Francisco, CA: Jossey-Bass.<br />

Moneta, L, & Jackson, M. L. (2011). The new world of student affairs. In G. J. Dungy &<br />

S. E. Ellis (Eds.), Exceptional senior student affairs administrator’s leadership (pp 1-14).<br />

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Newman, E., Olson, T., Laws, J., & Whitney, K. (2010). Leadership reconsidered:<br />

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Porterfield, K. T., Roper, L., & Whitt, E. J. (2001, December). Redefining our mission:<br />

What does higher education need from student affairs? Journal of College & Character, 12(4),<br />

1-8. doi:10.2202/1940-1639.1853<br />

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of College & Character, 12(4), 1-8. doi:10.2202/1940-1639.1852<br />

<strong>Student</strong> <strong>Affairs</strong> History Project website (Bowling Green State University,<br />

http://www.bgsu.edu/colleges/library/cac/sahp/).<br />

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http://www.ed.gov/about/bdscomm/list/hiedfuture/reports/pre-pub-report.pdf<br />

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