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ly addicted smoker <strong>in</strong> organized cessation programs. Similar (4) advis<strong>in</strong>g patients to seek <strong>the</strong> support, even if quitt<strong>in</strong>g "on<br />

" ,. recommendations were made recently by a National Cancer <strong>the</strong>ir own," <strong>of</strong>aspouse, friend, or someone else <strong>in</strong> a position to<br />

Institute expert advisory panel, which also encouraged pro- help re<strong>in</strong>force <strong>the</strong>ir decision to quit. F<strong>in</strong>ally, recent research<br />

! jects that will provide self-help materials to high-risk popula- suggests that, while tra<strong>in</strong><strong>in</strong>g physicians to give advice about<br />

..tions, especially blacks, Hispanics, and pregnant women, smok<strong>in</strong>g cessation can <strong>in</strong>crease patient quit attempts, it will<br />

whose particular needs have <strong>of</strong>ten been neglected <strong>in</strong> our take greater effort-perhaps several follow-up visits or consmok<strong>in</strong>g-cessation<br />

efforts." tacts-to reduce <strong>the</strong> high relapse rates experienced.,..e..l.<br />

Smok<strong>in</strong>g-Cessation Researchers. In addition to f<strong>in</strong>ally pro- 8 1b provide those <strong>in</strong>volved <strong>in</strong> reduc<strong>in</strong>g smok<strong>in</strong>g pre'llavid<strong>in</strong>g<br />

evidence for <strong>the</strong> widespread belief that <strong>the</strong> majority <strong>of</strong> leme with <strong>the</strong> most expedient means <strong>of</strong> do<strong>in</strong>g so. Too <strong>of</strong>ten,<br />

smokers who quit do so on <strong>the</strong>ir own, <strong>the</strong> f<strong>in</strong>d<strong>in</strong>gs <strong>of</strong> Fiore et al those charged with reduc<strong>in</strong>g smok<strong>in</strong>g prevalence, such as<br />

call our attention to several potential research questions. physicians, nurses, dentists, public health <strong>of</strong>ficers, and smok-<br />

What detenn<strong>in</strong>es relapse, and how can it be prevented? How <strong>in</strong>g-cessation program coord<strong>in</strong>ators, are not provided with or<br />

can we motivate more smokers to make Seri01tS quit at- aware <strong>of</strong> <strong>the</strong> most appropriate <strong>in</strong>formation available to help<br />

tempts? What are <strong>the</strong> most effective means <strong>of</strong> dissem<strong>in</strong>ation smokers stop, especially on <strong>the</strong>ir own. II For physicians, this<br />

and adoption <strong>of</strong> successful cessation methods? may mean not be<strong>in</strong>g aware <strong>of</strong> effective cessation strategies' or<br />

Smokers. Important messages for smokers <strong>in</strong> this article <strong>the</strong> proper use <strong>of</strong> nicot<strong>in</strong>e gum (or <strong>the</strong> transcutaneous nicot<strong>in</strong>e<br />

are (1) <strong>the</strong>y can quit; (2) <strong>the</strong>y can successfully stop smok<strong>in</strong>g if patch that may soon be available). It could also mean be<strong>in</strong>g<br />

<strong>the</strong>y do so on <strong>the</strong>ir own (especially by sett<strong>in</strong>g a specific quit unaware <strong>of</strong> <strong>the</strong> special help for heavy smokers that organized<br />

date and stopp<strong>in</strong>g cold turkey on that date); (3) smok<strong>in</strong>g- cessation programs can provide. For public health <strong>of</strong>ficers<br />

cessation programs are helpful for some, especially heavier, and smok<strong>in</strong>g-cessation program directors, it could be not<br />

more addicted smokers: and (4) permanent quitt<strong>in</strong>g from a realiz<strong>in</strong>g <strong>the</strong> importance <strong>of</strong> provid<strong>in</strong>g simple self-help materifirst<br />

or second attempt is unusual; <strong>the</strong> smoker may suffer an al to as many smokers as possible and not limit<strong>in</strong>g <strong>the</strong>ir efforts<br />

<strong>in</strong>itial relapse and need to learn from that experience <strong>in</strong> order to those who have already expressed an <strong>in</strong>terest <strong>in</strong> giv<strong>in</strong>g up<br />

to make ano<strong>the</strong>r, successful, quit attempt. tobacco. The importance <strong>of</strong> a variety <strong>of</strong> providers and a menu<br />

A major conclusion that may be drawn from <strong>the</strong>se data, <strong>of</strong> methods becomes more important as more smokers are<br />

<strong>the</strong>n, is that we do not need to expand our efforts to <strong>in</strong>volve motivated to make serious quit attempts.<br />

more smokers <strong>in</strong> formal cessation programs. Never<strong>the</strong>less, With <strong>the</strong> knowledge that <strong>the</strong>re will be more than 2 million.<br />

I. \ve should not abandon <strong>the</strong>se programs. 7 as some, such as <strong>the</strong> tobacco-related deaths worldwide from tobacco this year, it is ..<br />

American Lung Association's "Freedom From Smok<strong>in</strong>g" cl<strong>in</strong>- obviously necessary to expand our efforts to reduce smok<strong>in</strong>g<br />

ic program, are successful, and we need to ma<strong>in</strong>ta<strong>in</strong> a variety prevalence not only <strong>in</strong> <strong>the</strong> United States and o<strong>the</strong>r <strong>in</strong>dustrial<strong>of</strong><br />

approaches to cessation. This is especially true for heavier ized countries but, especially, <strong>in</strong> <strong>the</strong> develop<strong>in</strong>g world, where<br />

smokers who wish to try to quit \\;th <strong>the</strong> more formal meth- <strong>the</strong> tobacco <strong>in</strong>dustry is <strong>in</strong>creas<strong>in</strong>g its markets and <strong>the</strong> rates <strong>of</strong><br />

od!l. We do need to focus on <strong>the</strong> broad pllblic health implica- tobacco-related death are ris<strong>in</strong>g. Next week's World Notions<br />

<strong>of</strong> our !lmok<strong>in</strong>g-cessation efforts, and our agenda should Tobacco Day (May 31), sponsored by <strong>the</strong> World Health Orga<strong>in</strong>clude<br />

<strong>the</strong> follow<strong>in</strong>g goals: nization, provides an excellent opportunity to embark on a<br />

8 1b motivate more smokers to make serious quit at. renewed effort to help those who want to quit smok<strong>in</strong>g to do<br />

tempts. While physicians are <strong>in</strong> a unique position to motivate so, and to help those who do not now smoke, especially <strong>in</strong><br />

smokers, it is equally important to motivate <strong>the</strong> smoker on a develop<strong>in</strong>g countries, to rema<strong>in</strong> nonsmokers.<br />

society-wide basis, so that nonsmok<strong>in</strong>g<br />

... ki<br />

cues, such as <strong>in</strong>-<br />

1 d Thomas. J Glynn, PhD<br />

creased tobacco taxes, restnctlve smo ng po ICles, an coun-<br />

teradvertis<strong>in</strong>g campaigns, become "persistent and <strong>in</strong>escap- 1: Pierce JP. Fiore MC, Novotny TE. Hatziandreu EJ, Davis RM. Trends <strong>in</strong><br />

bl "<br />

a e.<br />

Th<br />

e<br />

N t . 1 C<br />

a lona ancer<br />

I t ' t t and<br />

ns I u e<br />

<strong>the</strong> Amen 'can CIgarette smok<strong>in</strong>g In <strong>the</strong> Umted States: projectIons<br />

1989;261:61-65.<br />

to <strong>the</strong> year 2000. JAMA.<br />

Cancer Society, through <strong>the</strong>ir upcom<strong>in</strong>g American Stop 2. Fiore MC, Novotny TE. Pierce JP, et aI. Methods used to quit smok<strong>in</strong>g <strong>in</strong> <strong>the</strong><br />

Smok<strong>in</strong>g Intervention Study for Cancer Prevention, will pro- United States; do ce!!:88tion programs help? JA,\1 A. 19!MJ;263:2760-2765.<br />

., .." 3. Prochaska JO, DiClemente CC. Stages and processes <strong>of</strong> self-change <strong>of</strong><br />

VIde a major demonstration <strong>of</strong> this strategy. smok<strong>in</strong>g: towani an <strong>in</strong>tegrative model <strong>of</strong> change. J COn81tlt Cl<strong>in</strong> Psychol.<br />

8 1b <strong>in</strong>crease s1tCCeSS rates amacco and Health In pre..sso<br />

1<br />

(1) motivat<strong>in</strong>g smok<strong>in</strong>g patients to make senous, SltStalned<br />

quit attempts; (2) help<strong>in</strong>g patients learn, prior to <strong>the</strong> quit<br />

. d . f t. 1 0th<br />

attempt, about <strong>the</strong> seventy and uratlon 0 poten la WI -10.<br />

9. Cohen SJ, Stookey GK. Katz BP. Droo..k CA. Smit..h OM. Encourag1ng<br />

primary ~ physici&ft8 t~ help smokers quIt: a randomized, controlled tnal.<br />

Ann Int~ Med. 1989:110..648-652. '<br />

Cumm<strong>in</strong>gs SR. Coates TJ, Richard RJ. et aI. Tra<strong>in</strong><strong>in</strong>g physicians <strong>in</strong> counsel-<br />

I i drawal symptoms; (3) prescrib<strong>in</strong>g, for heavily addicted smok- <strong>in</strong>g about smok<strong>in</strong>g cessation: a randomized trial <strong>of</strong> <strong>the</strong> 'Quit Cor Life' programo<br />

firs .o th ' 30 ° t f k<strong>in</strong> g or a Ann Int~ Mad. 1989:110:640-647.<br />

ers (eg, t CIgarette WI m mmu es ~ ~ 11. Glynn TJ, Boyd GM. Gruman JC. Self-Gllided Stmtegies for Smok<strong>in</strong>g<br />

cigarette habit <strong>of</strong> more than a pack a day), a mcotme replace- Ce3sation: A Program Plan1!$TJ GltiU.. Be<strong>the</strong>sd..a. ~d: National Cancer Instlment<br />

product, after careful explanation <strong>of</strong> its proper use; and tute. In preMo National Institutes <strong>of</strong> Health publicatIon 90-3104.<br />

2796 JAMA. May 23/30. 1990- Vol 263. No 20 Editorials<br />

~III-.<br />

-,

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