How Seamless are You? - Accenture
How Seamless are You? - Accenture
How Seamless are You? - Accenture
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The Efficient Innovators Will Win the <strong>Seamless</strong> Game<br />
Consumers <strong>are</strong> quick to change their priorities and expectations of retailer capabilities.<br />
Gather loyalty<br />
points or savings<br />
as you shop<br />
based on current<br />
promotions<br />
Which of These Would <strong>You</strong> Use if Offered on <strong>You</strong>r Mobile Device While In-Store?<br />
Offer real-time<br />
promotions you<br />
might be eligible for<br />
(e.g., buy 2 get 1<br />
free, coupons)<br />
88%<br />
88%<br />
Post what you like to Facebook or Twitter<br />
(pictures of products, special offers, new<br />
products, etc.)<br />
Tell me if I scanned something that I<br />
should NOT buy based on dietary or<br />
religious restrictions, etc.<br />
Order out-of-stock<br />
items in-store for home<br />
delivery, or store items<br />
into your wish list<br />
38%<br />
82% 79%<br />
43%<br />
61%<br />
Pay with<br />
your<br />
phone at<br />
checkout<br />
62%<br />
Shopping list and<br />
find items in the<br />
store (item locator<br />
and navigation)<br />
63%<br />
Provide product<br />
suggestions to<br />
manufacturers<br />
77%<br />
74%<br />
71%<br />
Scan products as<br />
you put them into<br />
your shopping cart<br />
View other<br />
customer’s<br />
ratings and<br />
reviews<br />
Order whatever<br />
products you need from<br />
a single retailer, even if<br />
they <strong>are</strong> not normally<br />
carried by the retailer<br />
Suggest complementary<br />
products based on what I<br />
already scanned into my<br />
basket / shopping cart
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